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Licensing
June 2018
BEST PRACTICES
Creative
Industry
BRANDS PER TARGETTARGET BRANDS
0-2
3-5
6-10
PRESCHOOL BOYS 3 - 6
Source: Brandtrends 2017
Source: Brandtrends 2017
PRESCHOOL GIRLS 3 - 6
SHARE BY TYPE OF CONTENT
KIDSBRAND CONTENT
BY…PO
PULA
RITY
8% LIVE ACTION SERIES
22% LIVE ACTION MOVIES
37% ANIMATED SERIES
33% ANIMATED MOVIES
(30%)
(70%)
THEATRICAL
(100%)
THEATRICAL
IT IS NOT ENOUGH TO CREATE A GREAT CONTENT, IT IS ALSO MANDATORY TO CREATE A BRAND.
NOT EVERY CONTENT BECOMES A BRAND AND NOT EVERY BRANDS COMES FROM CONTENT, BUT THE BEST COMBINATION IS TO BE TOGETHER.
SOME TIPS & KEY INFORMATION
LICENSING OPPORTUNITYAS PART OF THE PLANNING AND DEVELOPMENT OF A NEW CREATIVE PIECESERIES, A MOVIE, A SHORT… OR AN IP ONLY… A BOOK CHARACTER MAYBE?, DUE THECOMPETITIVE ENVIRONMENT OF THE ENTERTAINMENT INDUSTRY, CREATING A BRAND HAS NOW THE ADVANTAGE IN THE WORLD MARKET OF KIDS.
• LICENSING HAS BECOME ONE OF THE MAIN SOURCES TO BE PROFITABLE IN THE KIDS BUSINESS AS SEVERAL RESTRICTIONS ARISED ON ADVERTISING, ISHARDER TO SELL CONTENT FOR KIDS AND GET THE ROI...
• GLOBAL REVENUE 260 BDD (source: LIMA SURVEY 2017)• USA 51%• EUROPE 30%• LATAM 6%
• MEXICO 1.7% (2BDD)• ROW 13%
KEY POINT
CLEO & CUQUIN TELERINFA
MILIA
TELE
RIN
FROM KOREAto
LATAM
<ANY CHANGE HAS AN EFFECT
IN EVERYBODY INVOLVED
LOVE BRAND? RICHEST PIG EVER EXISTED!
CREATING AN EMOTIONAL BOND IS KEY… FINDING THE CONNECTION IS THE BASE
OF A GOOD STORY TELLING AND CREATING A LOVE BRAND FROM IT IS THE
GOAL.
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