Licensing

June 2018

BEST PRACTICES

Creative

Industry

BRANDS PER TARGETTARGET BRANDS

0-2

3-5

6-10

PRESCHOOL BOYS 3 - 6

Source: Brandtrends 2017

Source: Brandtrends 2017

PRESCHOOL GIRLS 3 - 6

SHARE BY TYPE OF CONTENT

KIDSBRAND CONTENT

BY…PO

PULA

RITY

8% LIVE ACTION SERIES

22% LIVE ACTION MOVIES

37% ANIMATED SERIES

33% ANIMATED MOVIES

(30%)

(70%)

THEATRICAL

(100%)

THEATRICAL

IT IS NOT ENOUGH TO CREATE A GREAT CONTENT, IT IS ALSO MANDATORY TO CREATE A BRAND.

NOT EVERY CONTENT BECOMES A BRAND AND NOT EVERY BRANDS COMES FROM CONTENT, BUT THE BEST COMBINATION IS TO BE TOGETHER.

SOME TIPS & KEY INFORMATION

LICENSING OPPORTUNITYAS PART OF THE PLANNING AND DEVELOPMENT OF A NEW CREATIVE PIECESERIES, A MOVIE, A SHORT… OR AN IP ONLY… A BOOK CHARACTER MAYBE?, DUE THECOMPETITIVE ENVIRONMENT OF THE ENTERTAINMENT INDUSTRY, CREATING A BRAND HAS NOW THE ADVANTAGE IN THE WORLD MARKET OF KIDS.

• LICENSING HAS BECOME ONE OF THE MAIN SOURCES TO BE PROFITABLE IN THE KIDS BUSINESS AS SEVERAL RESTRICTIONS ARISED ON ADVERTISING, ISHARDER TO SELL CONTENT FOR KIDS AND GET THE ROI...

• GLOBAL REVENUE 260 BDD (source: LIMA SURVEY 2017)• USA 51%• EUROPE 30%• LATAM 6%

• MEXICO 1.7% (2BDD)• ROW 13%

KEY POINT

CLEO & CUQUIN TELERINFA

MILIA

TELE

RIN

FROM KOREAto

LATAM

<ANY CHANGE HAS AN EFFECT

IN EVERYBODY INVOLVED

LOVE BRAND? RICHEST PIG EVER EXISTED!

CREATING AN EMOTIONAL BOND IS KEY… FINDING THE CONNECTION IS THE BASE

OF A GOOD STORY TELLING AND CREATING A LOVE BRAND FROM IT IS THE

GOAL.