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THE POWER OF GOOGLE ANALYTICS
THOMAS BOSILEVACDIR. GLOBAL MEASUREMENT STRATEGIES
It is awe-inspiring,calming, and !"antic
WE LOVE TO STARE AT THE STARS
BUT NOT VERY PRODUCTIVE
It is awe-inspiring,calming, and !"antic
WE LOVE TO STARE AT THE STARS
...UNLESS YOU KNOW WHAT YOU ARE LOOKING FOR
AWARE ENGAGE
CONVERTNURTURE SOCIAL
WE USE CONSTELLATIONS TO ORGANIZE
NORMAL REPORTING
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
AWARENESS REPORTS
HOW ARE USERS COMING TO THE SITE?
WHY
WHICH TERMS ARE PEOPLE USING TO FIND
YOU?
HOW WELL IS ADVERTISING
PERFORMING?
ARE WE GAINING VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD I WORRY ABOUT?
ENGAGEMENT REPORTSWHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS* ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
ENGAGEMENT REPORTS
WHAT ARE USERS INTERESTED IN?
HOW MANY PAGES DO VISITORS STAY FOR?
WHICH EVENTS ARE VISITORS UTILIZING?
HOW MUCH TIME IS BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF MY USERS?
CONVERSION REPORTSWHY
WHERE ARE MY CONVERSIONS COMING
FROM? DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
WHERE ARE MY CONVERSIONS COMING
FROM?
DO VISITORS BUY ON THE FIRST OR OTHER
VISITS?
WHICH CONVERSIONS ARE PROVIDING THE
MOST ROI?
IS THERE A LINK BETWEEN ORGANIC AND
PAID ADVERTISING ON CONVERSIONS?
CONVERSION REPORTS
ADVANCED FEATURES
VIEWING THE GALAXY
CUSTOM REPORTS
ADVANCED SEGMENTS
SETTING UP GOALS
USING EVENTS
SOCIAL REPORTS
USING GOALS / CONVERSIONS
USING GOALS / CONVERSIONS
USING GOALS / CONVERSIONS
CUSTOM REPORTS
SOCIAL REPORTS
SETTING UP EVENTS
ADVANCED SEGMENTS
POWER FEATURES
CROSS CHANNEL ATTRIBUTION
GOOGLE API’S
CONTENT EXPERIMENTS
CROSS-CHANNEL ATTRIBUTION
CONTENT EXPERIMENTS
GOOGLE ANALYTICS API
IN SUMMARYGetting into O!bit
USE STANDARD REPORTS AS BUILDING
BLOCKS
USE ADVANCED FEATURES TO ENHANCE REPORTING
USE POWER FEATURES TO FIND DIAMONDS IN THE RUFF
REPORTS FEATURES
POWER FUNCTIONS
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