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Show facts & figures
Show name: Seoul Food & Hotel 2013
Incorporating: Wine Korea 2013 & Meat Korea 2013
Held in conjunction
with:
Seoul FoodTech 2013, including:
Seoul FoodMac 2013, Seoul FoodPack 2013 and FoodSafety 2013
Dates &
Opening hours:
14 - 17 May 2013
10.00 - 17.00
Venue: Kintex 1 – Korean International Exhibition Center (Halls 1 - 5)
International Hall – Hall 5
Type: Trade Only exhibition
Frequency: Annual
Show size: 53,541m² (Halls 1 to 5)
International Hall – 10,611 m²
No. of visitors: 40,851
No. of exhibitors:
1,211 exhibiting companies
International Hall – 546 exhibiting companies from 39 countries
Country pavilions
in International Hall: 29 pavilions
Exhibition profile: Food, Beverages, Hotel, Restaurant, Foodservice, Bakery &
Supermarkets
Website: www.seoulfoodnhotel.co.kr
Organisers:
Allworld Exhibitions
Korean Trade-Investment
Promotion Agency
Sponsors:
Ministry of Knowledge Economy (MKE)
Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF)
Ministry of Culture, Sports and Tourism (MCST)
Ministry of Health & Welfare (MOHW)
Rural Development Administration (RDA)
Korea Food & Drug Administration (KFDA)
Korea Wine Association (KWA)
Korea Food Research Institute (KFRI)
Korea Health Industry Development Institute (KHIDI)
Korean Society of Food Science and Technology (KoSFoST)
Korean Society for Food Engineering (KSFE)
Korea Distribution Science Association (KDSA)
The Korean Society of Food Hygiene and Safety (KoSFoS)
Korea Importers Association (KOIMA)
Korea Imported Liquor Wholesale's Association (KILWA)
Korean Bakers Association (KBA)
Korean Dietetic Association (KDA)
Korea Cooks Association (KCA)
Korea Restaurant Association (KRA)
Gyeonggi-Do
Goyang City
Seoul Food & Hotel, Korea’s leading annual
Food, Drink & Hospitality trade show
As its 7th edition came to another successful close on 17th
May 2013, drawing 42,062 local
and overseas trade attendees to the 53,541m² of KINTEX 1’s exhibition space, Seoul Food &
Hotel confirmed its position as Korea’s largest international marketplace for the Food &
Hospitality industry.
With an increase in the numbers of both international exhibitors and Korean and foreign
visitors this year, the event proved once again an ideal forum for exhibitors to showcase a
huge selection of premium food and hospitality products and meet industry experts, quality
buyers and decision makers.
SFH 2013 in figures
53,541m2 of exhibition area with 10,611m
2 dedicated to the International Hall
40,851 trade visitors from all over Korea and 6 continents
546 exhibiting companies from 39 countries
29 international pavilions
136 members of the press
The best platform to showcase products & services
With 546 international exhibitors displaying a huge variety of products, visitors with
purchasing power and key decision makers could source premium goods and relevant
information from the following sectors:
Fruits
&
Vegetables
Meat
&
Poultry
Wine
&
Spirits
Tea
&
Coffee
Seafood
Beverages
Bakery,
Pastry &
Confectionery
Cheese
&
Dairy
Gourmet
Foods
Grocery
Products
Frozen
Foods
Tinned &
Preserved
Foods
Organic
Products
Baby
Foods
Health
Products &
Food
Supplements
Industry
Trade
Associations,
Government
Bodies
Seoul Food & Hotel 2013, a truly global
exhibition
Overseas exhibitors came from 39 countries and the show saw the unprecedented
participation of 29 official national pavilions coordinated by government bodies, trade
export associations and pavilion organisers.
List of overseas official pavilions
Argentina Denmark* Mexico Taiwan
Australia Ecuador Netherlands* Thailand
Austria Ethiopia* New Zealand Turkey
Belgium France Norway Vietnam
Canada Germany Peru* USA
Chile Indonesia Philippines
China Italy Poland * Newcomers
in 2013
Colombia Japan Spain
Exhibitors came also from
Cuba Korea
Cyprus South Africa
Czech Republic Ukraine
India
UK
Kenya UAE
Exhibitors’ objectives
Meet/Find buyers, distributors, importers,
retailers, wholesalers, suppliers, customers 48%
Develop sales; Expand market in Korea 12%
Promote product(s); Increase product awareness 11%
Introduce product(s) or company in Korea;
Penetrate Korean market 10%
Increase company awareness, market exposure 7%
Research Korean market 7%
Meet with existing buyers, distributors,
importers, retailers, wholesalers, suppliers,
customers 5%
SFH 2013 in our exhibitors’ own words:
"Our participation in Seoul Food &
Hotel was highly positive. We have
received uncountable consultations
about the products there presented.
Without any doubts, Korea is a market
we have to explore and we'll keep
working to be present in next year’s
edition of Seoul Food & Hotel."
Mauricio Pellegrino, Export
Promotion, Prosap (Argentina)
“Seoul Food and Hotel was what
every company wants a show to
be. Many qualified buyers ready to
buy USA goods. I would highly
recommend to put the Seoul Food &
Hotel on your next year plans for
positive results.”
Brian J. Schroeder, Director, Kizable
LLC (USA)
"Attend the show for great
export success and come
prepared to close deals. […] The
show was well attended and
setting up of the appointments
previous to our arrival was very
useful.”
Chad Akhavan, Owner, Allied
International Corp (USA)
"Seoul Food Exhibition provides a good meeting place!"
Kilwon Lee, Senior Market Adviser, Innovation Norway
An enticing professional platform for quality
visitors
Seoul Food & Hotel has established itself over the years as Korea’s first business meeting
place for the Food & Hospitality industry.
In 2013, 40,851 trade visitors coming from all over the country and 6 continents – Asia,
North America, Europe, Central and South America, Oceania, Africa – converged to Seoul
Food & Hotel to increase their awareness of the latest trends in the sector, purchase from a
wide range of high quality goods, seek new collaborations and network with existing
industry players.
Visitors Breakdown by Job function
President; CEO 22%
Purchaser 15%
Marketing / Planning department 14%
Research & Development department 13%
Sales 12%
Manufacturing management department 7%
Administrative & General Affairs department 5%
Quality assurance; Inspection 5%
Trading department 3%
Promotion 2%
Engineer 2%
Visitors Breakdown by Company activity
Food manufacturer 37%
Distribution 11%
Franchise 9%
Academy, university 9%
Trading company 8%
Food machinery manufacturer 7%
Food supplies/School lunch 4%
Hotel & Resort 3%
Research institution 3%
Agriculture, Meat, Seafood producer 2%
Association, Government body 2%
Wholesale mart 1%
Department store 1%
Home shopping 1%
Supermarket; Convenient Store; SSM 1%
Press 1%
Visitors Purchase Interests
Agricultural products; Processing 15%
Coffee; Tea 10%
Food ingredients; Additives 10%
Baking; Confectionery 10%
Health/ Functional food product 8%
Livestock & Processing 8%
Marine products & Processing 8%
Food information service 7%
Dairy product 6%
Wine; Spirits & Beverages 6%
Franchise 5%
Traditional food 4%
Catering 2%
Poultry 1%
Korean Visitors Breakdown by Region
Seoul 35%
Incheon; Gyeonggi 32%
Daejeon; Chuncheong 5%
Gwangju; Jeonnam; Jeonbuk 2%
Busan; Gyeongnam 2%
Daegu; Gyeonbuk 1%
Gangwon 1%
Other 22%
Overseas Visitors Breakdown by Region
For further information, visit www.seoulfoodnhotel.co.kr or contact us:
Organisers
Allworld Exhibitions
12th Floor, Westminster Tower
3 Albert Embankment
London, SE1 7SP
UK
Tel: +44 20 7840 2145
Fax: +44 20 7840 2111
Email: fhawkes@oesallworld.com
Contact: Mr. Fraser Hawkes
KOTRA
13, Heolleungno
Seocho-gu
Seoul, 137-749
Korea
Tel: +82 2 3460 7262
Fax: +82 2 3460 7916
Email: seobi68@kotra.or.kr
Contact: Mr. Young Seob, Seong
Asia 64%
North America 12%
Europe 12%
Central & South America 2%
Oceania 2%
Middle-East 2%
Africa 2%
Other 4%
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