Pollenizer - Lean Dashboard v3.2 - TEMPLATE

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Lean startup template

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Lean Dashboard Template v3.2

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Lean Canvas [NAME]

PRODUCT

1. PROBLEM 4. SOLUTION

8. KEY METRICS

7. COST STRUCTURE

PRODUCT

[NAME]

PRODUCT MARKET

3. UNIQUE VALUE PROPOSITION 9. UNFAIR ADVANTAGE

10. TOP RIGHT 5. CHANNELS

7. COST STRUCTURE 6. REVENUE STREAMS

PRODUCT MARKET

MARKET

2. CUSTOMERS

6. REVENUE STREAMS

MARKET

Lean Dashboard

Week Beginning 11-Feb

Count 1

Capital Burn Down

This Hypothesis

Valid/Invalid Valid

Metrics

[1] OMTM

[2]

[3]

Goals

NO FAIL

Customer Development

Product Development

Capital Development

e.g. A will happen if I do B. [Metric]

Discovery

Customer Hypothesis

Problem Hypothesis

Solution Hypothesis

Learnings

18-Feb 25-Feb 4-Mar

2 3 4

Startup Science

11-Mar 18-Mar 25-Mar

5 6 7

Startup Science

1-Apr 8-Apr 15-Apr

8 9 10

Startup Science

22-Apr 29-Apr 6-May

11 12 13

13-May 20-May 27-May

14 15 16

Business Model

Revenue Model Discovered Validated

Customer count 500 10,000

Product 1 revenue per year per customer $120 $120

Product 1 % of customers 100% 100%

Product 1 revenue per year $60,000 $1,200,000

Product 2 revenue per year per customer $2,000 $2,000

Product 2 % of customers 0% 0%

Product 2 revenue per year $0 $0

Product 3 revenue per year per customer $0 $0

Product 3 % of customers 0% 0%

Product 3 revenue per year $0 $0

Total Revenue per Year $60,000 $1,200,000

Average product revenue per customer / year $120 $120

Costs

Customer acquisition cost (average) $100 $40

Years to earn acquisition cost 0.83 0.33

Profit per customer over 5 years $500 $560

Scaling Massive Notes

500,000 2,000,000

$120 $120

100% 100%

$60,000,000 $240,000,000

$2,000 $2,000

20% 50%

$200,000 $500,000

$0 $0

0% 0%

$0 $0

$60,200,000 $240,500,000

$120 $120

$30 $30

0.25 0.25

$572 $571

PRODUCT 1 - Subscription

Subscription / month $10

Avg Months per year 12

TOTAL $120

PRODUCT 2 - Consultations

Margin on consultant / session 400

Session / year / customer 5

TOTAL $2,000

AARRR Metrics

Week Beginning 11-Feb 18-Feb 25-Feb

Acquisition

[1]

[2]

[3]

Activation

[1]

[2]

[3]

Retention

[1]

[2]

[3]

Referral

[1]

[2]

[3]

Revenue

[1]

[2]

[3]

4-Mar 11-Mar 18-Mar 25-Mar 1-Apr

8-Apr 15-Apr 22-Apr 29-Apr 6-May

13-May 20-May 27-May

This Quarter

Quarter

Theme

Value

Critical Number

Reward

Focus Do

Don't