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FOCUS OR F A I L Mick Liubinskas

Pollenizer Liubinskas Kazaa Lessons 090813

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Page 1: Pollenizer Liubinskas Kazaa Lessons 090813

FOCUS

OR

F A I L

Mick Liubinskas

Page 2: Pollenizer Liubinskas Kazaa Lessons 090813

Futuregeek

Futuregeek

Page 3: Pollenizer Liubinskas Kazaa Lessons 090813

AlbumsCD

MP3Napster

Page 4: Pollenizer Liubinskas Kazaa Lessons 090813

Kazaa goes up

Kazaa goes down

Page 5: Pollenizer Liubinskas Kazaa Lessons 090813

The NEW Kazaa

Page 6: Pollenizer Liubinskas Kazaa Lessons 090813

“Please take a

trillion dollar bet!”“Please take a

trillion dollar bet!”

Page 7: Pollenizer Liubinskas Kazaa Lessons 090813

Customers?

Page 8: Pollenizer Liubinskas Kazaa Lessons 090813

$$

Content, services, software, ads….

Page 9: Pollenizer Liubinskas Kazaa Lessons 090813

300 Million DownloadsMillions of UsersUnder Achieved!

Page 10: Pollenizer Liubinskas Kazaa Lessons 090813

Are you mypurpose?

Are you mypurpose?

Page 11: Pollenizer Liubinskas Kazaa Lessons 090813

Simplicity.

FeaturesFun

Page 12: Pollenizer Liubinskas Kazaa Lessons 090813

“And you are?”“And you are?”

Page 13: Pollenizer Liubinskas Kazaa Lessons 090813

Core Utility:Minimum To Create

Value

SupportFeatures:Makes The Core Better

The Rest: MostlyCrap

Page 14: Pollenizer Liubinskas Kazaa Lessons 090813

Choices, choices,

choices…

Choices, choices,

choices…

You must sacrificeYou must sacrifice

Page 15: Pollenizer Liubinskas Kazaa Lessons 090813

Turn this!Turn this!

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70 Web Businesses7 countries

Page 17: Pollenizer Liubinskas Kazaa Lessons 090813

ResearchResearch Building PrototypesBuilding Prototypes

Technology Operational TeamTechnology Operational Team

Business DevelopmentBusiness Development

Establish Dedicated Tech Team

Establish Dedicated Tech Team

Marketing ManagementMarketing Management

Angel/Venture Capital RaisingAngel/Venture Capital Raising

Seed Capital RaisingSeed Capital Raising

StrategyStrategy

IncubationIncubation

Customer DevelopmentCustomer Development

IdeaIdea StartingStarting Early GrowthEarly Growth Fast GrowthFast Growth

TechnologyTechnology

FocusFocus

ResearchResearch Building PrototypesBuilding Prototypes

Technology Operational TeamTechnology Operational Team

Establish Dedicated Tech Team

Establish Dedicated Tech Team

Technology & Product

Marketing

BusinessBusiness

Agile Practice / Lean Development: Scrum & XP: coaching and implementation Agile Practice / Lean Development: Scrum & XP: coaching and implementation

Pollenizer MethodologyFocus – Design - Build

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Go Read!

• Eric Ries - Lean Startup / Minimal Viable Product• http://www.startuplessonslearned.com/

• Sean Ellis - Metric Driven Marketing• http://startup-marketing.com/

• Steve Blank - Customer Development• 4 Steps to the Epiphany – book. • http://www.steveblank.com/

• Jerimiah Owyang• http://www.webstrategist.com/

• Andrew Chen• http://andrewchenblog.com/

Page 19: Pollenizer Liubinskas Kazaa Lessons 090813

Photo References:http://www.flickr.com/photos/dcassaa/http://www.flickr.com/photos/bjmccray/http://www.flickr.com/photos/25318921@N07/2461652609/http://www.flickr.com/photos/melyviz/160269050/http://www.flickr.com/photos/ihtatho/627226315/http://www.flickr.com/photos/statusfrustration/134388320/http://www.flickr.com/photos/buck82/7855198/http://www.flickr.com/photos/pazit/2400635021/http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/http://www.flickr.com/photos/54122508@N00/317904727/

Mick LiubinskasMick Liubinskas

Mick LiubinskasPollenizer.com

[email protected]@liubinskas

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