Pollenizer - Lean Dashboard v3.2 - TEMPLATE

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    15-Apr-2016

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Lean startup template

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  • Lean Dashboard Template v3.2

    Please make a copy of this template. You will need a Google Account. File > Make a Copy

  • Lean Canvas [NAME]

    PRODUCT1. PROBLEM 4. SOLUTION

    8. KEY METRICS

    7. COST STRUCTURE

    PRODUCT

  • [NAME]

    PRODUCT MARKET3. UNIQUE VALUE PROPOSITION 9. UNFAIR ADVANTAGE

    10. TOP RIGHT 5. CHANNELS

    7. COST STRUCTURE 6. REVENUE STREAMS

    PRODUCT MARKET

  • MARKET2. CUSTOMERS

    6. REVENUE STREAMS

    MARKET

  • Lean Dashboard

    Week Beginning 11-Feb

    Count 1

    Capital Burn Down

    This Hypothesis

    Valid/Invalid Valid

    Metrics

    [1] OMTM

    [2]

    [3]

    Goals

    NO FAIL

    Customer Development

    Product Development

    Capital Development

    e.g. A will happen if I do B. [Metric]

  • Discovery

    Customer Hypothesis

    Problem Hypothesis

    Solution Hypothesis

    Learnings

  • 18-Feb 25-Feb 4-Mar

    2 3 4

  • Startup Science

    11-Mar 18-Mar 25-Mar

    5 6 7

  • Startup Science

    1-Apr 8-Apr 15-Apr

    8 9 10

  • Startup Science

    22-Apr 29-Apr 6-May

    11 12 13

  • 13-May 20-May 27-May

    14 15 16

  • Business Model

    Revenue Model Discovered Validated

    Customer count 500 10,000

    Product 1 revenue per year per customer $120 $120

    Product 1 % of customers 100% 100%

    Product 1 revenue per year $60,000 $1,200,000

    Product 2 revenue per year per customer $2,000 $2,000

    Product 2 % of customers 0% 0%

    Product 2 revenue per year $0 $0

    Product 3 revenue per year per customer $0 $0

    Product 3 % of customers 0% 0%

    Product 3 revenue per year $0 $0

    Total Revenue per Year $60,000 $1,200,000

    Average product revenue per customer / year $120 $120

    Costs

    Customer acquisition cost (average) $100 $40

    Years to earn acquisition cost 0.83 0.33

    Profit per customer over 5 years $500 $560

  • Scaling Massive Notes

    500,000 2,000,000

    $120 $120

    100% 100%

    $60,000,000 $240,000,000

    $2,000 $2,000

    20% 50%

    $200,000 $500,000

    $0 $0

    0% 0%

    $0 $0

    $60,200,000 $240,500,000

    $120 $120

    $30 $30

    0.25 0.25

    $572 $571

  • PRODUCT 1 - Subscription

    Subscription / month $10

    Avg Months per year 12

    TOTAL $120

    PRODUCT 2 - Consultations

    Margin on consultant / session 400

    Session / year / customer 5

    TOTAL $2,000

  • AARRR Metrics

    Week Beginning 11-Feb 18-Feb 25-Feb

    Acquisition[1][2][3]

    Activation[1][2][3]

    Retention[1][2][3]

    Referral[1][2][3]

    Revenue

  • [1][2][3]

  • 4-Mar 11-Mar 18-Mar 25-Mar 1-Apr

  • 8-Apr 15-Apr 22-Apr 29-Apr 6-May

  • 13-May 20-May 27-May

  • This Quarter

    Quarter

    Theme

    Value

    Critical Number

    Reward

  • Focus Do

  • Don't

    StartLean CanvasLean DashboardBusiness ModelAARRR MetricsThis Quarter