Podcast Production UC Berkeley Center for Health Leadership

Podcast Production

2/23/2011

Julieta Kusnir

Julieta@kpfa.org

Introductions!

Name

Organization

One reason you’re here

Share your favorite podcast or radio program

What is a podcast?

What is a podcast?

• A podcast is an audio or video file that can be downloaded and listened to at any time

• POD- stands for Playable on Demand

• Typically podcasts have one host or theme and can be subscribed to easily

• Downloading vs. streaming

• The number one reason given for podcast consumption was time-shifting--the ability to get content whenever the consumer desires.

• Specific content, appeal to niche audiences

Why are they so popular?

How do people listen to podcasts?80 percent of people listen on their

computer as opposed to on a mobile devices*

POD casts do not need to be listened to on ipods, and generally are not

Almost half of all adults own an iPod or other mp3 player, but these are still most popular with 74% of adults ages 18-34*

* Princeton Survey Research Associates International for the Pew Research Center’s Internet & American Life Project

Podcasts are now prevalent in every field

What are the main ways health promoters use podcasts?

• Speakers

• Providing an archive of an event

• Tutorials

• Coursecasting

• Public service announcements

First person storytelling

Roundtable or talk show format

Speech or lecture

Documentary format

Features

Public Service Announcements

What works well?

http://www.zoom.co.jp/english/products/h1

Get to know your recorder

Gathering GOOD Sound

A bad recording is nearly impossible to fix in the editing

process.

What type of format should YOU use?

When do you use audio or video?

ELEMENTS IN A STRONG PODCAST?

Using Audacityhttp://multimedia.journalism.berk

eley.edu/tutorials/audacity/

http://wiki.audacityteam.org/index.php?title=Tutorials

Main tools to use when editing:

• Making cuts

• Fades

• Adding music or additional tracks

• Volume control

• Converting format

When editing:Avoid Hyper editing, can sound

choppyLet people breathe, don’t take out,

breaths

Tools

Zoom tool lets you get a closer look

Selection tool highlight what you want to delete

Envelope tool makes blue lines appear and you can change the volume on the whole track

https://vspace.vassar.edu/babailey/sound-training03-

editing.mov?uniq=ksdeie

Download lame mp3 encoder

Under "For Audacity on Windows", left-click the link "Lame v3.98.3 for Audacity on Windows.exe" and save the file anywhere on your computer. Do

not right-click the link to the .exe file. Double-click "Lame v3.98.3 for Audacity on Windows.exe" to launch it

Tagging your audio

Getting it out there

Subscribing to podcasts

Creative commons

Uploading to your site

If you can send an attachment with your email, you can upload a podcast

Recording equipment

Additional resources:

Transom.org

http://wiki.audacityteam.org/index.php?title=Tutorials

http://www.guidesandtutorials.com/audacity-tutorial.html

http://www.apple.com/itunes/podcasts/specs.html

http://www.oralhistory.org/technology/recording_levels/

Thank you!

Please be in touch with any questions!Julieta@kpfa.org