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Podcast Production 2/23/2011 Julieta Kusnir [email protected]

Podcast Production UC Berkeley Center for Health Leadership

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Page 1: Podcast Production UC Berkeley Center for Health Leadership

Podcast Production

2/23/2011

Julieta Kusnir

[email protected]

Page 2: Podcast Production UC Berkeley Center for Health Leadership

Introductions!

Name

Organization

One reason you’re here

Share your favorite podcast or radio program

Page 3: Podcast Production UC Berkeley Center for Health Leadership

What is a podcast?

Page 4: Podcast Production UC Berkeley Center for Health Leadership

What is a podcast?

• A podcast is an audio or video file that can be downloaded and listened to at any time

• POD- stands for Playable on Demand

• Typically podcasts have one host or theme and can be subscribed to easily

• Downloading vs. streaming

Page 5: Podcast Production UC Berkeley Center for Health Leadership

• The number one reason given for podcast consumption was time-shifting--the ability to get content whenever the consumer desires.

• Specific content, appeal to niche audiences

Why are they so popular?

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How do people listen to podcasts?80 percent of people listen on their

computer as opposed to on a mobile devices*

POD casts do not need to be listened to on ipods, and generally are not

Almost half of all adults own an iPod or other mp3 player, but these are still most popular with 74% of adults ages 18-34*

* Princeton Survey Research Associates International for the Pew Research Center’s Internet & American Life Project

Page 7: Podcast Production UC Berkeley Center for Health Leadership

Podcasts are now prevalent in every field

Page 8: Podcast Production UC Berkeley Center for Health Leadership
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What are the main ways health promoters use podcasts?

• Speakers

• Providing an archive of an event

• Tutorials

• Coursecasting

• Public service announcements

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First person storytelling

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Roundtable or talk show format

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Speech or lecture

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Documentary format

Page 15: Podcast Production UC Berkeley Center for Health Leadership

Features

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Public Service Announcements

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What works well?

Page 18: Podcast Production UC Berkeley Center for Health Leadership

http://www.zoom.co.jp/english/products/h1

Get to know your recorder

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Gathering GOOD Sound

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A bad recording is nearly impossible to fix in the editing

process.

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What type of format should YOU use?

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When do you use audio or video?

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ELEMENTS IN A STRONG PODCAST?

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Main tools to use when editing:

• Making cuts

• Fades

• Adding music or additional tracks

• Volume control

• Converting format

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When editing:Avoid Hyper editing, can sound

choppyLet people breathe, don’t take out,

breaths

Page 29: Podcast Production UC Berkeley Center for Health Leadership

Tools

Zoom tool lets you get a closer look

Selection tool highlight what you want to delete

Envelope tool makes blue lines appear and you can change the volume on the whole track

Page 31: Podcast Production UC Berkeley Center for Health Leadership

Download lame mp3 encoder

Under "For Audacity on Windows", left-click the link "Lame v3.98.3 for Audacity on Windows.exe" and save the file anywhere on your computer. Do

not right-click the link to the .exe file. Double-click "Lame v3.98.3 for Audacity on Windows.exe" to launch it

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Tagging your audio

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Getting it out there

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Subscribing to podcasts

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Creative commons

Page 37: Podcast Production UC Berkeley Center for Health Leadership

Uploading to your site

If you can send an attachment with your email, you can upload a podcast

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Recording equipment

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Additional resources:

Transom.org

http://wiki.audacityteam.org/index.php?title=Tutorials

http://www.guidesandtutorials.com/audacity-tutorial.html

http://www.apple.com/itunes/podcasts/specs.html

http://www.oralhistory.org/technology/recording_levels/

Page 41: Podcast Production UC Berkeley Center for Health Leadership

Thank you!

Please be in touch with any [email protected]