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Plympton’s Value Toilet
Roll(Scented)
Where to advertise?
• Web/ interactive, banners, pop ups, Links/logos, blogs, social media
• TV, Commercials, product placement
• Radio
• Billboards, Images, logos, text, graphics, bus shelters
• Vehicles, buses, lorries, vans, cars
Catchy slogan….
• It’s scented you know ....
• And they said your a*** couldn’t smell of roses
• Value that smells sweet
• Value that’s ¢’d
• The sweetest thing you could flush
• A lavender luxury in your loo
Competitors
What the others use to advertise..
• Words, soft, cushiony,
• Colours, calming, neutral, clean, greens
• Images are homely things reminding you of family
• Children/animals - caring, soft, protecting
Mind map
Andrex advertising campaign
Andrex toilet tissue is the UK's biggest-selling non-food supermarket product. Andrex was the UK's first soft toilet tissue when it was introduced by Kimberly-Clark in the 1940s. Previously hard, waxed papers had dominated the market. Around 30 years later, the company introduced the cute-as-can-be Andrex puppy, a version of which is still running today in what constitutes one of the country's longest-running and most popular advertising campaigns.
http://youtu.be/povQD9pfvEE - Andrex commericial
http://www.advertisingarchives.co.uk/en/pages/image_map.html?selectedLevels[1]=Magazine%20Advert&selectedLevels[0]=Animals&level=3&search=Andrex&page=1 - Andrex campaigns through history
Velvet toilet roll campaign
Cushelle toilet roll
So what’s similar about these
advertisements?• They all use friendly images e.g
children and animals.
• They do this so that the company appears to be family orientated.
• However, advertising campaigns as displayed by Velvet is somewhat shocking and unorthordox.
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