Planning for Procrastination Implementing Strategies for Enrollment & Student Success Kim McKay...

Planning for Procrastination

Implementing Strategies for Enrollment & Student Success

Kim McKay

Director of Outreach, Orientation & Welcome Centers

William Serrata

Vice President of Student Services & Development

South Texas College

William Serrata

• 14 years in higher education– 11 years at current institution

• Compliance Specialist• Director of Admissions & Registrar• Director of Enrollment Services• Dean of Enrollment Services• Vice-President for Student Services & Development• Adjunct Faculty (English)

• All in Student/Enrollment Services– 11 Strategic Enrollment Management Conferences– 3 Community College Enrollment & Marketing

Symposiums

Kim McKay

• 4 years in higher education– Outreach/Recruitment– Orientation– Welcome and Information Centers– Call Centers– Campus Visits and Tours– Dual Enrollment– Institution and Enrollment Marketing

• All in Student/Enrollment Services– 3 Strategic Enrollment Management Conferences– 2 Community College Enrollment & Marketing Symposiums

• Fund Development• End-User Training

South Texas College

• Who?

• What?

• When?

• Where?

• Why?

• How?

Starr

Hidalgo

Texas

MEXICO

South Texas CC Area

Scale Legend

0 200 400 Features Legend

Double Click Any Box or Tab To Edit

Texas

South Texas College

STARR COUNTYSTARR COUNTY

HIDALGO COUNTYHIDALGO COUNTY

4

253

1

Five Campus LocationsFive Campus Locations

Mid ValleyNursingStarr County

Pecan Campus Tech Campus

• 1,000 to over 20,000 students

• $3.9 million to a $96 million budget

• 267 to 1,664 faculty and staff

• 1 to 5 campuses

In Fourteen Years . . .In Fourteen Years . . .

2,3343,267

5,4246,857

9,45310,373

11,27912,472

13,71914,517

20,393

17,138 16,636

1,058

18,466

0

5000

10000

15000

20000

25000

Enrollment History

•Hidalgo County 24.1% to 5.7%

•Starr County 40.3% to 8.7%

Unemployment Rate

Since 1993 unemployment has dropped

Texas Workforce Commission – July, 2007

Community College Week South Texas College ranked as #3 among the top

50 fastest growing public two-year colleges nationwide

Ranked as #2 nationwide in number of Associate degrees awarded to Hispanic students

Ranked as #3 nationwide in Hispanic student enrollment

The Hispanic Outlook in Higher Education Magazine

The STC Fact Book

• Baccalaureate Degrees

• Achieving the Dream• 95% Hispanic

Enrollment• Majority First

Generation – Low Income College Students

• 66% of Graduates in Developmental Studies

• 80% FA • 3rd Fastest Growing

MSA in the Nation

Miles to go …

• Almost one-half the population lives below the poverty level

• One-half Adults over age of 25 have Less than ninth grade education

• One-fourth Adults over age of 25 have less than fifth grade education

• Approximately 49% of Hispanic Students in Texas do not complete High School

Changing Face of Higher Education

• Traditional Student: – 18-24 year old– Full-time students (12+ credit hours)– Single– Job – College is their job

• Community College Students:– Average Age – 27+– Married/Family– Part-time students (<9 credit hours)– Work 25+ hours– Heroic

Procrastination Defined

“v. To put off until a later time: defer.” (Webster’s II New Riverside Dictionary – Revised Ed.)

•College Student Behavior– Late Registration

– Late Financial Aid

– Attendance

– Books

– Seeking Support

– Were Not Prepared for College

– Low Expectations

Planning Defined

“v. To have in mind: intend.” (Webster’s II New Riverside Dictionary – Revised Ed.)

•Change Agents

– Eliminate Late Registration

– Comprehensive Student Advisement

– High School Programs

– Communication & Technology

– Planning for 2020

Success Defined

“n. Achievement.” (Webster’s II New Riverside Dictionary – Revised Ed.)

• Data tells the story:

– Late Registrants Performance

– Advisement Interventions

– Enrollment

Late Registration

• Define Late Registrants– Register on or after the 1st Class Day of a term

• Fall 2004 – 800 students

– 4.5% of Total Enrollment

– 674 (84%) Paid & remained enrolled

– 126 (16%) Dropped for non-payment

• Student body drops is less than 4% each semester

Success Rates

Late Registrants

• 335 (49.7%) earned GPA of 2.0 or greater

• 339 (50.3%) earned less than 2.0

– 147 earned GPA between 0.1 and 1.86

– 192 earned GPA of 0

How do they compare?

Grade

On-Time Registrants

Late Registrants

A 23% 12%

B 28% 20%

C 20% 17%

D 6% 7%

F 11% 25%

W 11% 17%

I 1% 2%

0.0

5.0

10.0

15.0

20.0

25.0

30.0

A B C D F I IP NP P W

Course Grade

% o

f C

oh

ort

On Time Late

Grade Comparison

Eliminate Late Registration?

• Data is Key– Drill Down Deeper

• Broad Based Participation– Planning & Development Council

• Proposed Plan– Be ready to shift– Communication Plan

• Recovery Plan– Access is Mission Critical

44.00%

46.00%

48.00%

50.00%

52.00%

54.00%

56.00%

58.00%

less than 2.00

% o

f G

rad

e D

istr

ibu

tio

n

1st Class Day

2nd Class Day

3rd Class Day

Success Rates

Comparing Success

0%

10%

20%

30%

40%

50%

60%

70%

80%

Late Non-Late Late Non-Late

Fall 2004 Fall 2005

A-C

DFW

Student Success Model

Shared Accountability for Student Learning

Comprehensive Student Advising

Student Assessment, Placement & Matriculation

StudentSuccess

© 2005 South Texas College

Rethinking Advisement

Comprehensive Student Advising •Promotes a personalized, student-centered environment that provides an integrated system of quality educational information and planning services for addressing students’ needs from initial contact through graduation, transfer and/or job placement.

© 2005 South Texas College

Advisement Programs

• New Student

• Transitional Advising

• Faculty Advising

• Beacon Mentoring

• ADA Student Advising

• Financial Aid Advising

• Wellness

• Probation & Suspension

First Time In College (FTIC)

StudentWelcome Center

Testing

Complete Orientation

Process

Meet With Assigned Advisor

Follow-Up Session With Advisor First 6 Weeks of Class

Is student in good standing?

GPA

Continue with Advisor or

Department, if applicable

Refer toCounselor

orRetention Specialist

Review Academic Progress and

Register for Next Semester

YES

NO

New Student Academic Advising Flowchart

Process Before First Day of Class Process After the First Day of Class

Case Management

• Learning from Best Practices

• VIDA Case Management Training

• NACADA Faculty Advising Modules

• Professional Development

• Local, State, National

Training Advisors

• Promote the quality of academic advising at STC

• Provide for the professional development of faculty and staff through the NACADA training model

• Impact student’s academic, career, and personal development during their experience in higher education

Faculty/Staff Advising

Training Components

• Advising Scenarios

• Expert Commentary

• Leading questions relating to each scenario

• Group discussion and processing

• Application of advising strategies

• The Counseling and Advising Department will assist departmental advisors on questions faculty and staff may have on advising issues relating to our student.

• Online Academic Advisor

• Establish a Discussion Board

• Online Referral Form

Technology & Support

Recognition

• Framed Certificate of Completion• Employee Recognition Ceremony• Credentials• To Date

– Counselors & Advisors - 26– Faculty - 400– Student Services Staff - 100– Other Staff - 20

CM – Student Profile

CM Participant Age Credit Hours HS GPA

No 21 11 2.49

Yes 21 11 2.53

Course Completion

65%

59%

55% 60% 65% 70%

Co

mp

leti

on

Rate

CM

Not CM

Retention

76%

69%

65% 70% 75% 80%

Re-enrolledCM

Not CM

Higher Degree Level

82%

71%

65% 70% 75% 80% 85%

Ass

oci

ates

Deg

ree

CM

Not CM

Success Rates

71%

64%

60% 65% 70% 75%

GradesA-C

CM

Not CM

Retention Rates

69%

56%

76%

46%

0% 20% 40% 60% 80%

Fall toFall

Fall toSpring

CM

Not CM

Transitional Advising

Retention Specialists• Staffed in Student Support Services• Division based – attend & participate in

Departmental meetings• Coordinate Priority Registration by Division• Coordinate Faculty Advisement Training by

Division & Program• Conduct Transition Fairs• Reverse Transfer for Completion• Serve as Liaison to Instruction

Beacon Advising

• Expand Advising Training• High Enrollment High Risk

Course• Expand Student Support

Services Resources and Facilities

• Improve Expectations• Expand Student Touch

Points

Beacon Mentoring

Student enrolled in a gatekeeper

Course

In-class Mentoring Introduction

Session

Center of Learning Enhancement

Fourth Week Follow-up Session

Seventh Week Follow-up session

Priority Registration

Session

Is student in good standing?

Class GradeGPA

Continue with Professional Advisor

or Departmental Faculty Advisor, if

applicable

Refer toCounselor

orRetention Specialist

Beacon BashCeremony

YES

NO

Beacon Mentoring Program Flowchart

Go to the Students

High School Programs• Dual Enrollment

– 6,000 Students– 600 Sections

• College Connections– Application– FAFSA

• Academies• Senior Recovery Programs

Dual Enrollment

Instruction• Develop Schedule• Faculty Credentials

– ISD– STC

• Articulation Agreements

Outreach• Facilitate Enrollment

– Application– Testing– Registration

• Orientation• Professional

Development

31542794

4699

5365

0

1000

2000

3000

4000

5000

6000

2004 2005 2006 2007

Dual Enrollment

DE Matriculation

283

450

518

643

0

100

200

300

400

500

600

700

2004 2005 2006 2007

College Connections

• Partnered with Mission CISD and UTPA to take arena registration to all high school seniors

• Doubled the amount of applications received

• Instill a college-going culture

7 to 16 Schools

• Fall– Applications– Why Go to College – FAFSA PIN

• Spring– FAFSA– Financial Literacy– Credit Smart– Deciphering FA

• Enhancements– Advancer – Testing– MOU Includes Full

Data Exchange

• Acceptance Letter

Enrollment Yield

189 183

250

0

50

100

150

200

250

2005 2006 2007

DE Academies

DEMSA & DEEA

• Rising Juniors

• Two Year Dual Enrollment Programs

• Engineering or Biology

• Associate of Science – Engineering – Biology

Recovery Programs

• Texas Assessment of Knowledge and Skills• Missing Credits – through age 25• Maintain Enrollment• Maintain Momentum• Dual Enrollment• Summer 2007 (1 – 28) • Fall 2007 (4 – 300+) • Academic vs. Developmental

Communication

Call Center Environment

IPCC Express (IP Contact Center)

• Peak Averages– Presented – 1848– Handled – 1124– Abandoned – 727 – Time – 1.9

Technology

Plasma Screens

• High Traffic Areas

• Call to Action

• Reminders

• Events & Activities

Session M1Session M1 Twelve WeeksTwelve Weeks 9/24 – 12/149/24 – 12/14

Session M2Session M2 Ten WeeksTen Weeks 10/09 – 12/1410/09 – 12/14

Session M3Session M3 Eight WeeksEight Weeks 10/22 – 12/1410/22 – 12/14

Session M4Session M4 Five WeeksFive Weeks 10/9 – 11/910/9 – 11/9

Session M5Session M5 Five WeeksFive Weeks 11/12 – 12/1411/12 – 12/14

Session M6Session M6 Five WeeksFive Weeks 12/10 – 1/1512/10 – 1/15

May Certification 03/31/08

August Certification 06/27/08

STC welcomes all graduates to the annual Commencement Ceremony on

May, 10, 2008

Planning for 2020

Planning for 2020

Strategic Directions

• Student Learning

• Accessibility

• College Going Culture

• Regional Prosperity

• Model Professionalism

• Champion Excellence

What is Next?

• Evaluate

• Institutionalize

• Biggest bang for our buck?

• Resource Allocation

Discussion & Feedback

Kim McKay

kjmckay@southtexascollege.edu

William Serrata

wserrata@southtexascollege.edu