Pinterest introduce free analytic tools for their business accounts

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Pinterest introduce free analytic tools for their business accounts

This month Pinterest announced that they are now introducing analytic tools for their business account holders. Pinterestanalytic tools enable businesses to make informed decisions regarding their social media strategy on Pinterest with proven track records to back up their choices.

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Marketers now have more of an incentive to use Pinterest as they have free access to the tools they need to measure the success of their campaigns on the social media site. All you need to do to access Pinterest’s analytic tools,is to set up a business account and verify the account.

Pinterest introduce free analytic tools for their business accounts

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Pinterest introduce free analytic tools for their business accounts

Pinterest provides a direct call-to-action leading to conversions as it targets users ready to buy. According to ComScore and Nielsen, 21% of people with Pinterest accounts made a purchase having seen an item on the site.Pinterest is also a great tool for branding and building yourbrand personality as well as showcasing products and service. Read our newsletter on Pinterest here: An Introduction to Pinterest.

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Pinterest introduce free analytic tools for their business accounts

Businesses can modify and experiment with their content strategy for Pinterestusing the results of this metric. For example you could test out two completely different images with the same content to see how this is received, to provide valuable insight into the preferences of your target audience and what appeals to them more.

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Pinterest introduce free analytic tools for their business accounts

Discovering the amount of times your content is repined as well as the number of people who repin your website content is a great way to figure out how engaging and captivating your content is. It also gives an indication of what the crossover is between your website visitors to your Pinterest account.

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Pinterest introduce free analytic tools for their business accounts

Businesses can monitor reach on Pinterest through discovering how popular their pin content is by how often it appears in news feeds, searches or on boards. Some content may be more popular than others, which is why analytic tools are very useful to marketers, as you can experiment with different content and tailor campaigns dependant on the results.

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Pinterest introduce free analytic tools for their business accounts

Unlike any of the other social media platforms, Pinterest gives you the unique ability to be able to measure the amount the traffic to your website based on how many times people click on your pin and come through to your website. This is great to find out how useful your Pinterestaccount is at generating traffic to your website.

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Pinterest introduce free analytic tools for their business accountsPinterest’s metrics are worked out on an average number and can be viewed by adjusting day, week or monthaccording to the time frame you wish to analyse. This is a helpful tool to marketers as they can discover how a particular campaign over a certain time frame performed. Marketers can also use these analytic tools to find outwhich day of the week is best for a business to pin content. You can find out which of your pins were the most captivating to viewers by selecting the “Most Recent”, “Most Repined” and “Most Clicked”.

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Pinterest introduce free analytic tools for their business accounts

The analytic tools offered by Pinterest, provide useful insights into how engaging your content is through allowing your business to track its growth and reach. The larger your population of followers on Pinterestmeans the larger the reach of people who are viewing and sharing your content, which could lead to increased sales and lead generation

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Pinterest introduce free analytic tools for their business accounts

The metrics provided by Pinterest will help your business to discover how your Pinterestaccount is performing and how useful it is