Phoenix Weekly A leading magazine in the Chinese community March, 2012

Phoenix Weekly

A leading magazine in the Chinese community

March, 2012

Background

Phoenix Weekly, a comprehensive publication launched in 2000 and is published by Phoenix Satellite TV, with permission for distribution in mainland China and overseas.

Editorial covers finance, political events, current affairs, social issues, culture and individual profiles.

Issued on the 5th, 15th and 25th of every month.

Distribution

Hotels : distributed in top-rated hotels in the major cities of China

In-flight: distributed in airlines, e.g. Dragonair

Free Periodicals: complimentary copies are delivered regularly to the leaders of local governments, corporations and tertiary institutions

Retail Sales/Subscription (Mainland China): apart from self-distribution and the cooperation with some provincial post offices and supermarkets throughout the country, Phoenix Weekly has its own team to deliver the magazine directly to the readers

Retail Sales/Subscription (Overseas): overseas distribution including Hong Kong, Macau, Taiwan, Australia, New Zealand, Singapore, Malaysia, Japan, Canada and United States

Distribution

Hotels:

Viewers Profile

Male skewed

Mature age group (24-55)

Well-educated

High income

Government officials, professionals, company managers and oversea educated elites

Source: Phoenix Weekly

Circulation

Monthly Circulation : 450,000 copies

3 Issues Per Month

Source: Phoenix Weekly 2011

Advertising Opportunities

in Phoenix Weekly

Ad Insertion

Advertorial

Editorial

Special supplement

Contest

Front Art Cover

Belly-band

Others (discretionary)

Editorial on Phoenix Weekly

•2 ROP Full-page regular print-ads 215mm(W) X 275mm (H)•1 ROP Full-page Editorial Feature

Ernest Borel was the official watch sponsor of Miss Chinese Cosmos Pageant for 3 consecutive years. Detailed feature on Phoenix Weekly to maximize its product exposure.

Major Advertisers

Mercedes Benz

Volkswagen

Major Advertisers

Mao Tai Jiu

Broad Air Conditioning

One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities

Phoenix Weekly

Phoenix Multimedia Platform

Phoenix New Mediaifeng.com

Phoenix Chinese

Phoenix Ad Information

On-air

In-print On-line

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK

Phoenix U Radio

Digital Audio Broadcasting

Thank You