Pagination: Decisions Your Should Not Ignore ItsTheROI/SMX-West-2010

Pagination: Decisions Your Should Not IgnoreItsTheROI.com/SMX-West-2010.ppt

Jonah Stein

JonahStein@Gmail.com

Assumptions• PageRank means SOMETHING• Higher PR is better within

domain• PR0 is better than graybar• Graybar PR ~ supplemental

index• Not Cached Sucks

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PR Flows To Your Fave 5 (or 8)

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Pagination Example: Yahoo

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Pagination Matters: Yahoo Page 2

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Cha Cha Category Page- PR4

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Cha Cha Category p-10 – PR2

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Cha Cha page 11

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GreatSchools.org Case Study

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Geo – Driven Hierarchy

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• www.GreatSchools.org• www.GreatSchools.org/California• www.Greatschools.org/California/

San-Francisco• www.Greatschools.org/California/

San-Francisco/Preschools/

Paginated Browse Pages

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• www.Greatschools.org/California/San-Francisco/preschools/

• http://www.greatschools.org/california/san-francisco/preschools/?p=2&pageSize=10

2009 Indexation- 10 Per Page

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16 Pagination page

2010 PR Distribution PageSize=25

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Distribution of PR – Matches Prediction

PR Distribution- By Browse Page

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PR Distribution- Link Position

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• Top link on page didn’t pass PR• Only PR 2 pages linked from P1

2009 Internal Links By Position- 10 Per Page

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Link Position – Palo Alto

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• Top link on page didn’t pass PR• Only PR 2 pages linked from P1

PR Distribution- By Browse Page

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Hierarchical Distribution

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• Links in footer

Hierarchical Distribution

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Hierarchical Distribution

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3rd Level Distribution

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690 Indexed pages of 3560 movie reviews

51 Individual Sitemaps

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Takeaways• Use unique titles on pagination pages• Avoid using parameters for pagination• Less links per page means the links

are more valuable• Hierarchical distribution works• Internal Links only pass 2-3 deep• Multiple sitemaps makes diagnostics

easier

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