Upload
hisoki
View
37
Download
0
Embed Size (px)
DESCRIPTION
Pagination: Decisions Your Should Not Ignore ItsTheROI.com/SMX-West-2010.ppt. Jonah Stein. Assumptions. PageRank means SOMETHING Higher PR is better within domain PR 0 is better than graybar Graybar PR ~ supplemental index Not Cached Sucks. PR Flows To Your Fave 5 (or 8). - PowerPoint PPT Presentation
Citation preview
Pagination: Decisions Your Should Not IgnoreItsTheROI.com/SMX-West-2010.ppt
Jonah Stein
Assumptions• PageRank means SOMETHING• Higher PR is better within
domain• PR0 is better than graybar• Graybar PR ~ supplemental
index• Not Cached Sucks
ItsTheROI
PR Flows To Your Fave 5 (or 8)
ItsTheROI
Pagination Example: Yahoo
ItsTheROI
Pagination Matters: Yahoo Page 2
ItsTheROI
Cha Cha Category Page- PR4
ItsTheROI
Cha Cha Category p-10 – PR2
ItsTheROI
Cha Cha page 11
ItsTheROI
GreatSchools.org Case Study
ItsTheROI
Geo – Driven Hierarchy
ItsTheROI
• www.GreatSchools.org• www.GreatSchools.org/California• www.Greatschools.org/California/
San-Francisco• www.Greatschools.org/California/
San-Francisco/Preschools/
Paginated Browse Pages
ItsTheROI
• www.Greatschools.org/California/San-Francisco/preschools/
• http://www.greatschools.org/california/san-francisco/preschools/?p=2&pageSize=10
2009 Indexation- 10 Per Page
ItsTheROI
16 Pagination page
2010 PR Distribution PageSize=25
ItsTheROI
Distribution of PR – Matches Prediction
PR Distribution- By Browse Page
ItsTheROI
PR Distribution- Link Position
ItsTheROI
• Top link on page didn’t pass PR• Only PR 2 pages linked from P1
2009 Internal Links By Position- 10 Per Page
ItsTheROI
Link Position – Palo Alto
ItsTheROI
• Top link on page didn’t pass PR• Only PR 2 pages linked from P1
PR Distribution- By Browse Page
ItsTheROI
Hierarchical Distribution
ItsTheROI
• Links in footer
Hierarchical Distribution
ItsTheROI
Hierarchical Distribution
ItsTheROI
3rd Level Distribution
ItsTheROI
690 Indexed pages of 3560 movie reviews
51 Individual Sitemaps
ItsTheROI
Takeaways• Use unique titles on pagination pages• Avoid using parameters for pagination• Less links per page means the links
are more valuable• Hierarchical distribution works• Internal Links only pass 2-3 deep• Multiple sitemaps makes diagnostics
easier
ItsTheROI