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Video is the fastest growing marketing and communication tool in the Internet and it is not difficult to see why. Watching videos is fun, engaging, and exciting. And thanks to the rise of broadband connectivity, smart phones, and multi-media systems, videos are more and more accessible, interactive, fast, and high-definition.
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WHY INTERNET?
30.1 million UK adults (60% of the population) accessed the Internet
every day in 2010.―Office for National Statistics (ONS)
31 million UK adults(62% of the population)
bought or orderedgoods or services online
within the past 12 months.―Office for National Statistics (ONS)
17.4 million UK adults watched television or
listened to radiovia the Internet in 2010.
―Office for National Statistics (ONS)
The Internet is worth £100 billiona year to the UK economy
and accounts for7.2% of the UK’s GDP.
―BBC News, October 27, 2010
Findings from the annual“State of Media Democracy” global survey report published
October 7, 2010...― Deloitte Touche Tohmatsu Limited
...Globally, consumers rated Internet use as their third
favourite e-media pastime behind TV and music...
―Deloitte Touche Tohmatsu Limited
...the Internet is challenging TV for consumers’ time & attention...
―Deloitte Touche Tohmatsu Limited
...Mobile devices with advanced features are proliferating, and uses are expanding to include
online search, social media, product & service purchases,
entertainment, and global positioning.
―Deloitte Touche Tohmatsu Limited
WHY VIDEO?
Findings from the annual“State of Media Democracy” global survey report published
October 7, 2010...― Deloitte Touche Tohmatsu Limited
...TV continues to be the top media platform around the
world, but most surveyed consumers say their computer
has become more of an entertainment device than their
television.― Deloitte Touche Tohmatsu Limited
Web sites with video are 53% more likely to appear on the first page of search engine results.
―Forrester Research
YouTube is the second largest search engine (with 113 M
unique visitors monthly), second only to its owner Google.
―comScore
UK viewers watched more than6 billion online content videos & 527 million online video ads in
November 2010.―comScore
Video has no borders... ...and goes everywhere.
WHY FACEBOOK?
Growth of Facebook in 2010
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If Facebook was a country,its almost 600 million members would make it the third largest
country in the world.
United Kingdom World’s 3rd LargestFacebook Population in 2010
One-third
of all Britons
have Facebook
accounts
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Global Facebook Population Age Distribution in 2010
18- to 34-year-olds make up almost 60%
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Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011
Facebook Second Largest Source of Trafficto Online Videos at Media Sites
Q3 & Q4 2010
Facebook pages support YouTube, as well as embedded,
videos.
Facebook pages are free.
WHY V-MAIL?
Video in email marketing has been shown to increase click-
through rates by over 96%.―Implix 2010 Email Marketing Trends Survey
1 minute of video is worth 1.8 million words.
― Dr. James McQuivey | Forrester Research
WHY AFTER 5.TV?
Case Study: iTunes Launch of After 5 TV’s «Wine 101»
Within 24 hours of their release on iTunes on February 23, 2011, two
new episodes of «Wine 101» were viewed 400+ times.
―After5.TV
The debut of «Wine 101» on iTunes was downloaded over
25,000 times in five days during December 2010.
―After5.TV
SYNDICATION
v. sin-di-keytto publish simultaneously, or supply for
simultaneous publication, in a number of mediums in a number of places
“How many visits does your website get?” is a 3- to 5-year-
old question.
The question today is “How many viewers do you want us
to put you in front of?”
1 Billion video minutes monthly
26 Million monthly viewers
50,000 average concurrent viewers
a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million
worldwide)
MEDIA MILEAGE: Where your brand will be seen...
•After 5 TV website•After 5 TV iTunes podcast•After 5 TV Livestream channel•After 5 TV Media Svc website •After 5 TV Youtube channel•After 5 TV Media Svc Youtube •After 5 TV Facebook page•After 5 TV Media Svc Facebook•After 5 TV Dailymotion channel•After 5 TV Twitter
•After 5 TV Media Svc Twitter•After 5 TV Media Svc LinkedIn•After 5 TV Flickr •After 5 TV Media Svc Tumblr•After 5 TV Blip.tv platform•After 5 TV Veoh platform•After 5 TV Revver platform•After 5 TV Viddler platform•After 5 TV Metacafe platform•Other market-targeted sites
We are passionate and creative. We care about producing
compelling, original content that connects with your
target audience.―After5.TV
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