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1
ONE VOICE
1
WELCOME TO MODERE!
WE’RE GLAD YOU’RE NOW PART OF THE MODERE FAMILY.
We’re a social retail brand that is built for everyday entrepreneurs. We’re committed to the success of our
social marketers and a vibrant opportunity. Use this document to guide your first steps and goals as a social
marketer. If you’ll follow these, you’ll find this is not only doable but fun and rewarding as well.
GETTING STARTED
A) Enroll as a Social Marketer
B) Join the Social Marketer Loyalty Program
C) Follow the Three Steps on the 90-Day Path to Escape
So what are you waiting for? As a trusted member of the Modere team, you’re ready to enjoy our world-class
products and work your way to a modern life—styled by Modere.
2
ESCAPE
Get your own Escape!
EXP ERIENCE
Which experience will you choose?
4
JOIN THE SOCIAL MARKETER LOYALTY PROGRAM
HOW IT WORKS*:
Join the Loyalty Program by adding one of the Essentials Collections to your monthly Smartship within 7 days of enrollment.
Each month you will receive the Essentials Collection of your choice at a discounted price. When you get 3 new customers to try and purchase the Beauty Box, or have 150 new customer points in a month, you will receive $99.99 off your next Essentials Collection SmartShip.
Your membership will automatically meet the Revenue Sharing Pool and Modere Career Path qualifications (if you’re not a member you must have 150 Activity points).
WHY JOIN?
1. Worry-free Delivery 2. Qualify to get your Essentials Collection Free 3. Earn Free Shipping on orders over $100 4. Auto-qualify for all Modere Bonuses 5. Save Money on your Monthly Essentials Order 6. Free Shipping on the Social Marketer Collection at enrollment 7. Other Exclusive, member-only promotions
The Women’s Essentials Collection $99.99 / 75
Laundry Pods, Lavender w/Vanilla 32ct
Dishwasher Pods, Red Pear w/Magnolia 32ct
Mouth Rinse 380ml
Toothpaste 125ml
Shampoo Dry/Color Treated Hair 280ml
Conditionor Dry/Color Treated Hair 280ml
Shower Gel 280ml
Cleanser Combination Skin 125ml
The Men’s Essentials Collection $99.99 / 75:
Laundry Pods, Lavender w/Vanilla 32ct
Dishwasher Pods, Red Pear w/Magnolia 32ct
Mouth Rinse 380ml
Toothpaste 125ml
Men’s Hair Styling Cream 100ml
Men’s Shave Cream 125ml
Shower Gel 280ml
Men’s Shampoo 350ml
The Complete Essentials Collection$149.99 / 100
Laundry Pods, Lavender w/Vanilla 32ct
Dishwasher Pods, Red Pear w/Magnolia 32ct
Mouth Rinse 380ml
Toothpaste 125ml
Shampoo Dry/Color Treated Hair 280ml
Conditioner Dry/Color Treated Hair 125ml
2 Shower Gel 280ml
Cleanser Combination Skin 125ml
Men’s Hair Styling Cream 100ml
Men’s Shave Cream 125ml
Men’s Shampoo 350mlThe Nutrition Essentials Collection$99.99 / 75-Mineral Supplement 500ml
-Omega 3 60ct
-Antioxidant 60ct
-Adult -Multivitamin 90ct
-Probiotic 60ct
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FIRST THINGS FIRSTTo get off on the right foot as a Modere team member, we recommend you take the following steps:
Join Modere as a Social Marketer
Enroll on your sponsor’s personal webpage.
Join Social Marketer Loyalty Program:
It’s free to join the Social Marketer Loyalty Program. You’re automatically a member when you purchase the
Social Marketer Collection and have your Essentials Collection SmartShip setup at enrollment. The offer to
join the loyalty program is only available at the time of sign up. If you choose not to become a member of
the Loyalty Program within 7 days of enrolling, you may not get another chance to receive all of the great
benefits including being automatically qualified to earn all the possible commission and bonuses as a Social
Marketer. More details on page 4.
Download the Social Marketer App:
Get access to videos, business reports, newsletters and much more by downloading the Social Marketer App.
Login at shiftingretail.com on your mobile device and find the Social Marketer App in the Social Marketer
Tools section in the back office.
Decide what you want
What is your end game? What gets you excited? What is your goal? Write it down.
Make a commitment
Make a decision to show up for one year at least. Show up means going to and participating in Modere events,
virutal meetups, and conference calls. Showing up willl put you ahead of the game and on a solid path to success.
Create a list of 150+ prospects
Create a list of people who want to shop or promote the brand. See page 10.
Find Your Welcome Email:
Your welcome email will help you login to the back office, download the Shifting Retail app, set up your
personalized website, get your social invite links, and give you the latest on upcoming events.
6
FIRST THINGS FIRST CONTINUED
Connect with Us:
Getting on the Modere calls and webinars each week will keep you on top of what’s going on with Modere.
You’ll get the latest in company and product info, training, promotions, and much more. Be sure to link to
our facebook and twitter sites for up-to-the-minute information and updates.
Modere Team Calls are held on Mondays and Thursdays at 7 pm, MST, and Saturdays at 9 am, MST. To access
the calls, please dial 1-805-399-1000 and use the passcode 558184#. Commit now to join the calls each week.
facebook.com/shiftingretail facebook.com/modereus twitter.com/shiftingretail twitter.com/modereus
Register for the Next Event:
Every successful Modere consultant would agree that Modere events deliver the insight, training, support and
motivation to continue on your path to success. Commit now to attend the next event—and every future event!
You can register for events by logging in to the back office and clicking on events at the top of the page.
Win a trip to the next Modere escape.
Get on the Path to Escape and help others to do the same to win your personal Modere Escape. See details
on pages 7-9.
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MODERE PATH TO ESCAPEThe Path to Escape is 3 step fast-track to Escape for new social marketers. Learn the steps, earn yours, and
then teach your team.
STEP 1: GET ON THE PATH
Step 1 is to get “On the Path”. You do this by earning 2 shares in the Revenue Sharing Pool within your first 4
weeks. How do you earn shares? Once you have at least 8 customers with at least $500 in combined orders,
you earn your first customer share. To earn your second share build a team by signing up 3 Social Marketers
who purchase the Social Marketer Collection. You’ll earn over $600 during this period.
Social MarketerCustomer
2 SHARES IN 4 WEEKS =YOU’RE ON THE PATH AND
YOU’VE EARNED AT LEAST $600P
SOCIAL MARKETER SHARE
Be sure your first 3 Social Marketers are placed
direct to you.
CUSTOMER SHARE
Customer becomes part of your personal
customer pod.
8
STEP 2: EARN A MODERE EXPERIENCE
Step 2 is to Win your Modere Experience by earning another share and helping your 3 team members “Get
on the Path.” Once those 3 achieve Step 1 (Get On the Path) within your second qualifying month, you’ll win a
Modere Experience—everything from VIP concert tickets to professional house cleaning to a GoPro SkyDive!
SPA
ENTERTAINMENT
HOME
FASHION
TECHNOLOGY
FITNESS
FOOD & BEV
YOU WIN EXPERIENCE
PATH PATH
ON THE PATH
PATH
9
STEP 3: WIN THE MODERE ESCAPE
Now you’re close to enjoying the the Escape of a lifetime as you continue to build your team and
encourage the promotion of the Modere Brand. It’s simple—earn another share and help 3 team members
win their Modere Experiences by your third quantifying month. Then you’re off to some of the world’s
most luxurious destinations.
YOU WIN ESCAPE
ESCAPE
EXPERIENCE
10
FINDING CUSTOMERS AND SOCIAL MARKETERS
MAKE A LIST
Now that you understand the path, it’s time to start promoting the Modere brand to others. The best way
to start is by identifying those in your “circle of influence” and to start sharing Modere with them. Use the
Memory Jogger below and the List Template on page 11 to help you decide who you will talk to about
Discovering Modere as a customer with the Beauty Box and who you will expose the opportunity to Promote
Modere as a social marketer.
MEMORY JOGGER
The members of your own family:
• Father and Mother
• Father-In-Law/Mother-In-
Law
• Grandparents
• Children
• Brothers & Sisters
• Aunts & Uncles
• Nieces & Nephews
• Cousins
List you already have:
• Current address book/
online contact manager
• Email addresses list
• Cell phone contacts
• Holidays cards list
• Wedding invite list
• Child’s birthday
invitee list
• Business cards list
• Social media:
- Plaxo
- Skype
-Other
Your closest friends and those whom you associate regularly:
• Friends & Neighbors
• People you work with
• Church members
• Hobby buddies:
- Camping friends
- Dancing class
associates
- Drawing class
- Fantasy Football
league friends
- Fishing buddies
- Hunting friends
- Karate class
buddies
- Singing class
- Sculpting
- Woodworking
friends
- Workout friends
• People with whom
you play:
- Bowling
- Football
- Golf
- Racquetball
- Tennis
- Volleyball
- Any other game
Those you do business with:
• Auto mechanic
• Accountant
• Banker
• Babysitter/Child care
provider
• Car dealer
• Dentist (your kids too)
• Doctor (your kids too)
• Dry cleaner
• Grocer/Gas station
attendant
• Hair stylist/barber
• Housekeeper
• Insurance agent
• Lawyer
• Merchants
• Pharmacist
• Real Estate Agent
• Travel Agent
Who are my …?
• Architect
• Associations members
• Bus driver
• Butcher/Baker
• Computer Tech
• Children’s friends parents
• Chiropractor
• Club members
• Delivery person
• FedEx/UPS Driver
• Fireman
• Florist
• Jeweler
• Leasing Agent
• Mailman
• Minister/Pastor &
their wife
• Pet Groomer
• Photographer
• Police
• Property Manager
• Sports Team members
(your kids too &
their parents)
• Tailor
• Veterinarian
• Waitresses/Waiter
(my favorite)
• Water Supplier
Those you have been associatedwith in the past:
• Former Coach
• Former Co-workers
• Former Roommates
• Former Teacher
• People in your Home Town
• Previous Neighbors
• Military Cohorts
• Retired Co-workers
• Schoolmates
• Was Your Boss
Who Sold me my …
• Air conditioner
• Boat
• Business cards
• Camper
• Car/Truck
• Computer
• Cell phone
• Dishwasher/Laundry
machine
• Equipment/Supplies
• Fishing license
• Furniture
• Glasses/Contacts
• House
• Hunting license
• Refrigerator
• Tires and Auto parts
• TV/Stereo
• Vacuum cleaner
• Wedding items
I know individuals who:
• Are Actively looking for
part-time job
• Are Ambitious
• Are Enthusiastic
• Are Entrepreneurial
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• Are Caring People
• Are Champions
• Are Fun & Friendly
• Are Fund -Raisers
• Are Goal Oriented
• Are Natural Leaders
• Are Organized
• Are Positive Thinking
• Are Self-Motivated
• Are Single Mom/Dad
• Are Team Players
• Are Your Children’s
Friends Parents
• May be interested in your
product or service?
• Don’t like their Job
• Has Been in Network
Marketing
• Has Character & Integrity
• Has Children in College
• Has Computer &
Internet skills
• Has Dangerous Job
• Has Desire & Drive
• Has a Great Smile
• Has to Pay down their
Credit Card Debt
• Has Public Speaking skills
• Just Got Married
• Just Graduated
• Just Had a Baby
• Just Quit their Job or is
Out of Work
• Love a Challenge
• Love to Learn New Things
• Want to Help their Spouse
Retire Early
• Want to Make More Money
• Want More Time with
their Families
• Want to Work for
Themselves
• Who Attends Self–
Improvement Seminars
• Who Bought New
Home/Car
• Who Enjoys being
around High
Energy people
• Who Needs a New
Car/Home
• Who Reads Self-
Development Books/
Books on Success
• Who You Like the Most
• Who You’ve met while
on Vacation
• Who You’ve met on
the Plane
• Who Your Friends Know
• Who Wants Freedom
• Who Wants to Go
on Vacation
• Who Works Too Hard
• Who Works at
Night/Weekends
I know Someone Who Is …
• Accountant
• Actor
• Advertiser
• Architect
• Airline Attendant
• Alarm Systems Agent
• Army Officer
• Acupuncturist
• Baker
• Banking Professional
• Barber
• Builder
• Computer Engineer
• Cook
• Dancer/Dance Teacher
• Dentist
• Dermatologist
• Designer
• Driver Bus/Cab/Truck
• Environmental Scientist
• Farmer
• Film Industry Professional
• Fireman
• Fitness Instructor
• Florist
• Government worker
• Graphic Artist
• Gymnast
• Hairdresser
• Handyperson
• Health Practitioner
• Hiker
• Hospital staff
• Investor
• Jeweler
• Karate Master/Classmate
• Kickboxing Master/
Classmate
• Kitchen Renovator
• Lawyer
• Leasing Manager
• Lab Technician
• Loan Officer
• Lifeguard
• Makeup Artist
• Manager
• Manicurist
• Massage Therapist
• Mechanic
• Medical Professional
• Midwife
• Navy Officer
• Nonprofit Organization
Associate
• Nurse
• Nutritionist
• Office Manager
• Optometrist
• Orthodontist
• Property Manager
• Public Relations
Professional
• Psychiatrist
• Psychologist
• Rental Office agent
• Recruiter
• Rehabilitation Specialist
• Reporter
• Repairman
• Restaurant Owner/
Manager
• Salesman
• Scientist
• Shoe repair people
• Satellite Provider
• Swimmer
• Sport Team classmates
• Tailor
• Tanning Salon worker
• Teacher
• Telecommunications
worker
• Tennis Instructor
• Therapist
SEGMENT YOUR LIST
After writing down the names of your likely contacts, the next step is to write “SM” next to those who you
think would be good at Promoting, or becoming a Social Marketer. Here are some guidelines to help you
decide who fits that description:
Then write “C” next to those names that are left. These will be your future customers.
Those want to make additional income.
Those who love to be around others.
Those who are very social and love talking to people.
Those who may have a large following on social media.
Those who seem to have done well in other businesses
Those who are ambitious.
Those who are looking to improve their life situation.
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FINALIZE YOUR LIST
Transfer the top 10 names of those with “C” next to their name to the Customer Tracking Sheet on page
12 and the top 10 of those with the “SM” next to their name to the Social Marketer Tracking Sheet on page
13.
Finally, use the process and scripts in the Social Marketer section on page 13 to share with those on your list
who have the SM next to their name. Use the Discover Modere Section on page 16 to share the beauty box with
your potential customers.
C/SM NAME
LIST OF NAMES
13
C/SM NAME
LIST OF NAMES
14
C/SM NAME
LIST OF NAMES
15
CUSTOMER TRACKING SHEET
NAME Phone/ Email Date Result
Comments about them, tools, etc.
Next Exposure
How do i know this person
16
SOCIAL MARKETER TRACKING SHEET
NAME Phone/ Email Date Result
Comments about them, tools, etc.
Next Exposure
How do i know this person
17
INVITING SOCIAL MARKETERS: TIPS & SAMPLE SCRIPTS
Methodology: Your goal when inviting people to look at Social Retail is to invite them to get education and
information from the proper 3rd party tools. Your goal is not to convince or sell but use 3rd party tools to
inform and educate. The more informed and educated people are on any subject the more empowered they
are to make a good decision.
Think of these tips as guide rails. The most important thing you can do when inviting someone to look at
Social Retail is have the conviction, confidence, enthusiasm, passion, authenticity and sincerity in what you
say. 93% of communication is non-verbal. It is important to remember you are the one with the gift. People
are looking for what you have. You do not need to bug, beg, or chase people. You can have them become
informed and educated on how Social Retail can be a part of their lives in a professional manner that both
you and they feel great about.
Here are a few reminders:
• This is an invitation not a presentation.
• You are a professional inviter, not a professional explainer.
• You are the messenger not the message.
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USE YOUR RELATIONSHIPS TO CONNECT PEOPLE TO THE MESSAGE
Simply put, use your trust to connect your prospect to the expert and let the expert build the respect.
Trust: When all things are equal people buy from people who they like and trust. Use the trust you have with
your prospect to connect them with an expert.
Expert: Your experts are the 3rd party tools. The 3rd party tools can be everything from a person in Modere
you work with, to a video presentation, a catalog, a webinar, a virtual meet up, etc. Use the tools as your
expert instead of trying to be an expert to your own people.
Respect: The expert’s job is to build the respect into what you are doing. The expert’s job is to inform and
educate your prospect.
THE SCRIPT AND STEPS FOR INVITING SOCIAL MARKETERS (MULTIPLE EXPOSURE PROCESS)
Methodology: Studies show that most people need at least 5 exposures to a new concept or product before
they buy. Your goal is to lead people down a multiple exposure process in a short period of time.
A simple acronym to help you remember it is BAM FAM, Book A Meeting From A Meeting. When your
prospect reviews a 3rd party tool you will want to set up the next tool for them to review so that they can
make an informed and educated decision.
1. KEEP IT SHORT Your invitation is not a presentation and should only last 45 to 90 seconds.
Example: “Hey John, is this a good time? I only have a minute.”
2. CONNECT INVITE TO PROSPECTS REASONS“John, yesterday when we were talking, you mentioned that _______ (you wish you could quit one of
your jobs and have more time with your family). I am just curious, are you open to a potential solution?
I might have one..”
“We have talked about doing something together I have found something that I think has a ton of
potential. Are you open to a conversation?”
TRUST EXPERT RESPECT
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3. SETUP THE INVITATION Pick one of these options to setup the invitation.
TIP: Use terms like; venture or project instead of business. (ex: “I am launching a new venture” or “I am
working on a new project”
“Have you ever heard of Modere? It is a new online retail brand that I am helping to (promote, launch,
market) and I want you to take a look at it.”
“I found something you really need to see.”
“Are you still looking for a job or a different job, I found a way for us both to start a great business
without most the risk.”
“I’ve found something exciting and you’re one of the very first people I’ve called.”
“When I thought of people that I’d really enjoy working with I thought of you. Would you be open to
hearing what I’m doing?”
3. GIVE A SINCERE COMPLIMENT
Give a sincere compliment by saying:
I thought about you because..
“you are well connected.”
“you are entrepreneurial.”
“you’re one of the most connected people I know and I’ve always admired that about you.”
“you’ve always been supportive of me and I appreciate that so much.”
“you have an amazing mind for business and can see things other people don’t see.”
4. RELIEVE THE PRESSUREPick an example from the:
“It may or may not be for you, but…”
“This may be a fit and it may not, but…”
“This may resonate with you and it may not, but…”
“You may have an interest or you may not, but…“
“If you have an interest that is great if not that is fine, but…”
Then say:
“but…
If you see what I see I think we could make a lot of money together.”
If you see what I see I think we could have a lot of fun together.”
If you see what I see I think we could help a lot of people with this.”
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5. USE IF I...WOULD YOU...? “If I send you over a link that explained everything will you click on it and watch it?”
“If I dropped off a catalog at your house would you look at it?”
“If I invite you to an event will you come with me?”
6. SET UP YOUR FOLLOW UP Set a specific time for follow-up and schedule next exposure:
“How soon would you have a chance to watch it?”
7. SET YOUR NEXT APPOINTMENT “I know when you hear this you will have some great questions and I want to get you some answers
while they are fresh in your mind. I know we are both busy so out of respect for your schedule how
about we set a time to talk after you have watched it? Would today or tomorrow be best to talk?”
8. CONFIRM YOUR APPOINTMENT“Great. Really look forward to getting your feedback. I will call you tomorrow at (scheduled time). You
will for sure have had a chance to watch it by then right?”
9. SEND A LINK TO SHIFTINGRETAIL.COM/SOCIALRETAILGo to your personal shiftingretail.com page. Copy and paste the URL link and send it to your friend via
text, email, or Facebook message.
EXAMPLE:
“Hey John. Here is the link I told you I would send.”
www.shiftingretail.com/socialretail
FOLLOW UP TIPS AND SCRIPTSCall the person at the time you had set in steps 6-8 and say:
“Hey (name), is this still a good time for a moment? Looking forward to hearing your feedback (on
whatever tool they just reviewed). Share with me your thoughts? (Listen as they talk. Listen to there
positive and even not positive.) Then say, “Thank you for sharing that with me. It sounds like you may have
a couple more questions. The best next step would be (choose the next exposure).”
Share with them the next exposure, catalog, Beauty Box video, compensation plan video, compensation plan
pdf, Story of Social video, modere.com, shiftingretail.com, etc.
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If it goes to voicemail, either leave a voicemail or send a text and say,
“Hey _________, was calling you at (your set time) like I said I would. Sorry we missed each other. Let
me know a good time to talk. I know you are busy so if I don’t hear from you I will call you again. Look
forward to catching up.”
Getting Started Questions:
When your follow up leads to positive comments about Modere and Social reatail you can use this script to
lead the conversation to enrollment:
“Just so I can best help you give me a feel for where you are at on a scale of 1 to 10 with 10 being that
you are so excited you cant see straight and are ready to go and 1 being that you basically have zero
interest?” Let them answer and if they answer 5 or higher than say, “Cool, thanks for letting me know
where you are at. What do we need to do to get you from (whatever number they said) to 10?”
YOUR PERSONAL SHIFTING RETAIL WEBSITE (PWP)
Follow the steps below to setup or find your personal web page (PWP) address. You will use this website
as not only as an expousre to Social Retail, but also to enroll future team members. After you setup your
shiftingretail.com sit note the JOIN link in the upper-right hand corner of the page.
STEP 1: Log in at Shiftingretail.com.
STEP 2: Click “MY ACCOUNT” under the human sillhouette icon in the upper-right hand corner of the
page.
STEP 3: If your personal web page is setup you can see the address in the PERSONAL PROFILE section
on the left-hand side of the page. If not please set up your site by following the instructions in the EDIT
MY PWP” section on the righ-hand side of the page.
Your site will be:
customname.shiftingretail.com
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MANAGING QUESTIONS AND CONCERNSWelcome all objections! View them as a request for more information, and an opportunity to continue the
conversation and help people move forward. If there are concerns and issues, you want to know about them
so you can help your potential new Social Marketer or customer navigate through them. Never become
defensive or adversarial. Always maintain rapport and camaraderie (you are on the same team). Objections
are an opportunity to show your confidence, mentorship, and to build belief. Ask clarifying questions. Seek to
understand.
What is it?
“It is an online retail brand called Modere. I can’t wait for you to check it out.“
“Well remember yesterday how you were saying that you want ________ (more time with the kids/less
stress/to quit one of your jobs) that’s what it is about.”
Just tell me about it.
“If I believed I could do it justice, I would. But I can’t. I want you to see it how I saw it, so you get the
full picture. I am going to send you a link to a video that explains it perfectly, OK? I can’t wait for you
to check it out.”
I am too busy.
“I know how busy you are. If I didn’t think this had incredible value, I wouldn’t be bringing it to you. I
can’t wait for you to check it out.“
Is this a pyramid?
“No. Pyramids are illegal. This is an online retail brand, and the cool part is that we get paid to promote
it. I can’t wait for you to check it out.”
Is this MLM?
“This is social retail. It is like nothing you have ever seen before! It is the perfect marriage between
direct sales, and online retail. I can’t wait for you to check it out.”
I don’t have enough time.
This is designed for busy people to do in their part time. With careful planning, you can find pockets of
time throughout your day for focused, strategic actions and create significant income.
Tell stories about people who work full time, have families, etc. and are making great money as SM’s
with Modere.
Do you hear the irony in what you are saying? If you don’t do something different, nothing will change.
By being a Social Marketer for Modere, and finding these pockets of time throughout your day, you can
create passive income and ultimately have time freedom.
23
Because we work as a team, we can cover more bases. You don’t have to do it all yourself.
I don’t have the money.
Establish the value of the Social Marketer collection in and of itself. These are products they are using
every day anyway. Nearly $500 in products for $399.
We can help you get a return on this initial investment very quickly. The Social Marketer Collection
positions you to qualify for weekly revenue sharing bonuses. This is how we help people make great
income quickly.
Tell stories about people who struggled to get the start up cash, and made their initial investment back
very quickly.
Do you hear the irony in what you are saying? If you don’t do something different, nothing will change.
By being a Social Marketer for Modere, you can create an abundant passive income.
Establish the value of mentorship. Mentorship is a huge part of wealth creation. Because we work as a
team, you literally have access to millionaire mentors. That is extremely valuable to you!
I can’t sell.
Great! In fact, that’s perfect! Very few of our Social Marketers are professional salespeople. Because
this is a lifestyle brand, you can share it easily and authentically by simply sharing your experience/
story.
With the online tools that the company provides, it is a piece of cake to promote the brand. Anyone
can send a link and invite people to “take a look”.
If you find yourself in a situation where someone is particularly combative, and you don’t want to
engage or debate.
Wow. I don’t know about all that, all I know is ___________. (Anything you say here will stop the
negativity).
Examples: I am making a ton of money. I love the products, they are making a big difference in my life.
I love what I am doing. I am having fun and helping a lot of people.
If these products are so safe and natural, why do they have such long chemical names?
At Modere we provide full transparency on all of our labels. We use the INCI naming standard, which
means International Nomenclature of Cosmetic Ingredients. By using INCI, we specifically define the
compound we are using to the most minute detail. For example, if Vitamin C is listed on a label, the
consumer has no idea what type of Vitamin C it is- ascorbic acid, alascorbic acid? On our label we list
tetrahexyldecyl ascorbate, which gives consumers the exact type of ingredients and its benefits in the
formula. We believe in full disclosure and transparency at Modere, hence the long and highly specific
INCI labeling.
24
4 LEGITIMATE BUSINESS REASONS WHY ANYONE SHOULD LISTEN TO WHAT YOU SAY
How to navigate when it doesn’t all go according to plan.
1. Knowledge is never a disadvantage.
2. All good business is referral business. Even if you are not interested you may know someone who is
and I would appreciate the referral.
3. Always makes sense for good people to meet.
4. Life timing: If your life timing ever changes I want to be the first person.
As you are inviting someone to review a 3rd party tool they say, “I am not interested”. You then say,“
“You may not be interested and that is totally fine. My goal is just to get you the information so
that you can make an educated decision. I am sure you would agree that knowledge is never a
disadvantage and even if this is not the right fit for you I believe that all good business is referral
business. This is a business I am committed to so even if it is not the right fit for you you may know
someone who this is the right fit for and I would appreciate the referral.”
As you are inviting someone to review a 3rd party tool they say, “right now is not the right time for me to
do something new.” Or they say, “I am too busy.”
You say, “I totally understand. I know busy you are. When you review this information you may have an
interest and you may not and either way is completely fine. My goal is to get you the information you
need to make an educated decision. I know how important life timing is. Even if right now is not the
right time for you to do something I would love for you to review some quick information so that you
at least know what I am up to. And, if your situation were to change at some point I want to be the first
phone call you make.”
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INVITING CUSTOMERS TO DISCOVER MODERE Share the Beauty Box
We’ve created Discover Modere as a super-simple way to promote our brand with others. In this straight-
forward program, you’ll refer potential customers to try out our Beauty Box for free. You’ll earn commissions
on products purchased by your customer—a minimum of $150 per share! Additionally, your customers can
earn big money as they refer others to use Modere products.
PROVEN SCRIPTS & STRATEGIES FOR SHARING THE BEAUTY BOX
Opening (by text, email, Facebook or other written form):
[Subject Line]: quick question…
“Hey Susan! [Insert a couple of chatty sentences]
Quick question...I am working on launching what I think is a REALLY cool new concept. It isn’t public
yet, but we are looking for some people that might want to “demo” it and give us their feedback.
I’m working with a company that has created a fun way for people to try a few of their non-toxic,
premium hair and skin products.
They send them to you at no cost. You demo them. Purchase them if you love them or send them back
(for free) if you don’t...super fun & easy!
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This program is not public yet. Our goal is to create an incredible customer experience, so we are
looking for people’s feedback on the website, the products and the program itself...it helps us make it
even better!
So anyway, I thought you might enjoy trying it and giving us your feedback! Let me know if you are open to
it! :)” [include a picture of the Beauty Box if you wish]
Methodology: This is not supposed to be an explanation of how the program works. This is a “probe” to
see who might have some interest or be open to it. If you go into too much detail, it sounds like an ad, not a
personal message. We will get them the details later but there is no point if the above message isn’t appealing
to them. Also, never ask people if they are “interested.” Always ask if they are “open to it.”
IF you don’t hear back after a day or two, send another message that simply says:
“Just checking...did you get my message from a few days ago?”
IF they still don’t respond, you might try a different medium. For example, if your first message was sent on
Facebook, you might try email this time and say something like this:
“Hey Susan! I sent this message to you on Facebook but I’m not sure how often you check that, so I
thought I’d send it via email…[Copy and paste your first message here]”
IF they STILL don’t respond back, just move on. You don’t want to come off as pushy or bug people.
As soon as they respond something positive like “Sure, sounds good!”
“Great! I really appreciate it! Your feedback will be really helpful to us. It’ll just take a minute for me to
get the info I need to get you in the program. When can I call you and what number should I call you
on?”
Signing them up! (Over the phone):
Tip: Before you call, text to see if they have a “quick second” to chat. Texts are a good way to find out if
people are available. If you call when people respond, you can save yourself a ton of time otherwise spent on
voicemails and phone tag.
Methodology: People are a lot more likely to sign up over the phone with you than online. If your next step
is a phone call instead of sending them a link, you will save yourself a TON of time that you would otherwise
spend on follow-up. Additionally, you’ll make the whole thing much easier on your prospect by getting to
“yes” or “no” quickly without you having to follow up over and over.
[Before you call, have your Beauty Box page pulled up and ready to sign them up. Your page is located at the
following link: https://www.modere.com/discovery/beautybox/?referralCode=XXXXXX but be sure to insert
YOUR code where is says XXXXXX] You can find this link by logging in to the back office and clicking on My
Account in the upper-right.
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“Hey Susan! [Chat for a minute and catch up as needed]
Well, like I said, I really appreciate you trying out our products and our program. We are looking for people’s
feedback on the whole process...the website, the ordering process, the products (of course), and any other
feedback you may have.
I think the products are awesome. The [insert your favorite product] is my favorite because [insert your
reason]. So, I think you’ll really like them, however, if you don’t, that is great feedback for us as well!
So, like I said, we will be sending you 5 of our non-toxic, hair and skin products. If you love them
and decide you want to keep them, we give you 40% off as a “thank you” for trying the program.
Otherwise, just slip them back in the box they came in and the company pays for the return shipping,
so its really easy! Plus, there is a free gift and samples that you get to keep either way!
“Okay, so I just need to get some basic info from you...what is your address?”
“Okay, so we just need to enter some basic info.
Help your customer through the Beauty Box checkout process.
POSSIBLE OBJECTIONS:
“What exactly comes in the box?”
[Be sure to review this video on the key selling points of the Beauty Box so you can confidently answer this
question: http://modere.wistia.com/medias/ukcujng4ho]
“There are 4 really high-end skin products and one really awesome hair product. All of the products are non-
toxic and there is literature included that tells you exactly what the products are and how to use them. We’re
looking for feedback on the products, the literature and the whole program, so we would love your feedback if
you are open to trying it!”
“I already use X product and I’m very happy with it.”
“Awesome! Yeah, I hear those products are really good. Actually, we are really looking for some people
that really like that brand and might be open to doing a brand comparison with that brand and give us
their honest thoughts on how we compare. Do you think you’d be open to that?”
“I’m worried about trying new products because I have really sensitive skin.”
“Awesome! Actually, our products are non-toxic and designed for people with really sensitive skin, so,
we are looking for a few people with SUPER sensitive skin to try out the products and give us their
feedback. It sounds like your feedback would be really valuable if you are open to it!”
“I’m really busy and not looking for another business or something to promote.”
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“Of course! Sorry if it sounded like I was asking you to look at a business. Actually, we are just looking for
people to demo a few products and give us their feedback from a customer perspective. Would you be
open to that?”
“7-days isn’t long enough to try the products.”
“Yeah, for many hair and skin products, you would be exactly right and most companies don’t give you
ANY days to try their products for free...that’s one reason we think this is really unique. However, we
specifically chose these products for this program because most people see the benefits with just a
couple of uses. But, again, we’re are looking for feedback so we’d love to hear if you thought the trial
was too short after you have a chance to try the products! Sound good?”
“I don’t have a credit card.”
“Really?? Do you ever buy anything online with a pre-paid card or or a bank card, because that will work
just fine.”
SIGNING THEM UP! (Not over the phone)
WARNING: This is going to take a LOT more time. It seems like it will take less, but it won’t. You are going to have
to diligently follow-up with people every 2 or 3 days until they order...which could be weeks. People are going to
procrastinate, ignore your messages, and you might feel like you are pestering them with your diligent follow-up!
FOLLOW UP #1
“I really appreciate you trying out our products and our new program. We are looking for your feedback
on the whole process...the website, the ordering process, the products (of course), and any other feedback
you may have.
This in not public yet, so you are one of the 1st to get to try it out...I apologize if you find a glitch!
Like I said, we will be sending you 5 of our non-toxic, premium hair and skin products to demo for free.
If you love them, you can choose to keep them at almost 50% off. If you choose not to keep them, we
pay for you to send them back. Either way, you get to keep the free gift and samples included in the
box! (Be careful...you might really like them a lot!) :)
The system will ask you for your credit card up-front but you WILL NOT be charged unless you decide
that you really love the products and want to keep them all. Again, either way, you get to keep the free
gift and samples in the box...it’s really cool.
Here is the link to register: [insert your link here. See above for your link]
It will only take 10-seconds. Please message me back as soon as you are done so I can make sure it
showed up okay on my end. Thanks!!”
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FOLLOW UP #2
“Hey Susan! Just wanted to check to see if you had a chance to register. Let me know if you have so I
can find you in the system and confirm your order.
If you haven’t, it’ll just take 10-seconds. Here is the link again: [Insert your link here]
Much appreciated!!”
FOLLOW UP #3
[Try sending via something else like Facebook, text message, email, etc..]
“Hey Susan! I know you’re super busy so I thought it might be easier if I sent you the registration link
this way. Here it is when you have 10-seconds: [Insert your link here]
Thanks again! Excited to get your feedback on everything!”
Follow up #4
“Hey Susan! So sorry...I feel like I’m bugging you. I want to follow up because I know you’re busy, but I
don’t want you to feel like I’m pestering you! :)
If you have 10-seconds when you see this, just knock it out. Here is the link again: [Insert your link here]
Also, no worries if you don’t want to for any reason. I’d love to have you try the program and get your
feedback so we can improve it, but no pressure! Just let me know if you don’t want to so I can mark you
off my list.”
FOLLOW UP #5, #6, #7 AND #8
You get the point... You’re going to have to keep coming up with friendly ways to touch base with this person
until the finally sign up or tell you they aren’t interested.
FINAL NOTE
Verbiage matters. The words in this document have been carefully chosen to improve your chances of
getting the desired outcome...a new customer! You want to “make it yours,” especially on the phone, so that
you sound natural when communicating with people that know you. However, don’t stray too far from the
recommended verbiage! Follow the script...it works!
If you are running into any challenges, contact a Team Leader and ask for help or advice!
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QUICK REFERENCE Modere Contact Info and Communications
CORPORATE ADDRESS 588 S 2000 W SPRINGVILLE, UT 84663
CUSTOMER SERVICE 877 663 3731
CUSTOMER SERVICE HOURS 7 AM - 6 PM MON - FRI
SOCIAL MARKETER SUPPORT 855 663 3731
FAX 1 800 998 7260
WEBSITES MODERE.COM (SHOPPING) SHIFTINGRETAIL.COM (MARKETING)
CUSTOMER SERVICE EMAIL SERVICE@MODERE.COMSOCIAL MARKETER SUPPORT EMAIL SUPPORT@MODERE.COM
MODERE BLOG THELATEST.MODERE.COM
FACEBOOK FACEBOOK.COM/MODEREUS FACEBOOK.COM/SHIFTINGRETAIL
INSTAGRAM INSTAGRAM.COM/MODERE_US INSTAGRAM.COM/SHIFTINGRETAIL TWITTER TWITTER.COM/MODEREUS TWITTER.COM/SHIFTINGRETAIL YOUTUBE YOUTUBE.COM/MODEREUS YOUTUBE.COM/SHIFTINGRETAIL
CONFERENCE CALL LINE 1 805 399 1000 ACCESS CODE 558184
COMPLIANCE EMAIL ASK@MODERE.COM
MODERN LIFE. STYLED.
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