One spark presentation

Park Genius

One Spark

Confidential & Proprietary

Motorist Parking Provider

Problem

Motorist Parking Provider

Solution

“Park Genius has demonstrated an effective and viable

option for cities looking to upgrade their on-street parking

payment technology.”

- Donovan Durband, Director of Parking & Transportation, Tucson, AZ

Tucson Pilot

• Duncan Solutions – Single-Space Parking Meter

– 2000 Clients

• Parkeon– Multi-Space Parking Meter

– 300 Clients

• HUB Parking– Off-Street Parking Solution

– 120 Clients

Partnerships

Motorist• $0.35 Convenience Fee

– Example: $2.00 Transaction +

$0.35 Convenience Fee = $2.35

Parking Provider• No Capital Investment

Business Model

Multi-Space

Parking Meter

Credit Card

Parking MeterPark Genius

Cost Per Unit $10,000 $500 $0

Parking

Spaces1000 1000 1000

Units Needed 100 1000 0

Total Cost $1,000,000 $500,000 $0

Cost Comparison

Motorists• $600 Billion in Mobile

Payments

• 140 Million Mobile Application Users

Parking Providers• 5 Million Coin-Only Meters

• Targeting 400 Cities – Population 50,000-1,000,000

• 105 Million Commercial Parking Spaces

Market

Emerging Trends

Competitors

• Utilize Existing

Infrastructure

• Customizable Solution To

Ignored Market

• First Parking Meter

Validation Program– Patent Pending

“I’ve dealt with similar systems in other cities across the country,

however none are as intuitive and user-friendly as Park Genius.”

– Mark Kelly, Captain, U.S. Navy & NASA Astronaut

Competitive Advantage

• Reimbursed Parking

Session

• Increase Customer

Experience

• Drive Local Commerce

• Increase Adoption

Rates

Validation Program

Monetize Local

Commerce• Geo-Tagged Coupons

• Participating Local Merchants

• Parking Habits Database– Location

– Duration

– Frequency

– Etc.

Future Strategy

Market Strategy

Tradeshows•Parking Industry Exhibition: March 16-19, 2014 Chicago, IL

•International Parking Industry: June 2-4, 2014 Dallas, TX

•National Parking Association: October 20-23, 2014 Las Vegas, NV

•Southwest Parking Association: November 16-18, 2014 San Diego, CA

________________________________________________________

2014 2015 2016 2017 2018

% of Target Market 1/400(Tucson, AZ)

3/400 20/400 100/400 220/400

Projected Revenue $75,000 $225,000 $2,000,000 $15,000,000 $33,000,000

Pro-Forma Financials

Funding

$90,000

$80,000

$80,000

Sales/Marketing

R&D

Operations

Recent Acquisitions• PayPoint Acquired

PayByPhone $49M (2010)

Potential Acquirers• ParkMobile

• PayByPhone/PayPoint

• Duncan Solutions

• Parkeon

• HUB Parking

Exit Strategy

Investors/Advisors• Emre Toker

• Base Horner

• Huw R. Jones

• David C. Smallhouse

Park Genius

“The perfect combination of energy and work ethic

connected with wisdom and experience.”

Park Genius

One Spark

Confidential & Proprietary

2014 2015 2016 2017 2018

Number of Units Sold

214,300 642,900 5,714,300 60,000,000 132,000,000

Avg. selling price

$0.35 $0.30 $0.30 $0.25 $0.25

Gross margin %

100% 100% 100% 100% 100%

Revenues $75,000 $225,000 $2,000,000 $15,000,000 $33,000,000

Total Operating Expenses

$235,000 $315,000 $425,000 $2,800,000 $5,000,000

EBITDA (160,000) (90,000) $1,575,000 $12,200,000 $28,000,000

Cash Flow from

Operations(160,000) (90,000) $1,575,000 $12,200,000 $28,000,000

Financials

City, State Meters

Tucson, AZ 1500

Salem, OR 1800

Santa Fe, NM 1200

York, PA 1100

Metuchen, NJ 700

Nogales, AZ 1000

Hermosa, CA 1600

Long Beach, CA 1800

Redondo Beach, CA 780

Gulf Shores, AL 0

Green Bay, WI 850

Berkeley, CA 3700

Santa Rosa, CA 1600

Ridgewood, NJ 1400

Potential Locations

• PG Average # Of Transactions A Day/ Total Possible

Transactions Per Day

• Total Possible Number Of Transactions = # Of

Meters X 6 Potential Transactions A Day

• Average Transaction: 1 Hour 30 Minutes

• Average Meter Hours 8am-5pm

Adoption Rate

• # of Meters x 6 Potential Transactions Per Day x 5 Days A Week x 52 Weeks A Year x Adoption Rate x $0.35

Revenue Projection Equation