OF ALL OF FRUITS & MEANWHILE THERE’S ......AND GIVES THESE RESCUED VEGETABLES A SECOND LIFE IN...

O F AL L

F O O D

I S WAST ED

O F F RUI T S &

VEG ETABL ES I S

T HRO W N AWAY

MEANW HI L E T HERE’ S

AN I NCREASI NG

DEMAND F O R

HEALT HY SNACKS

T O G E T H E R W I T H F O O D P R O C E S S I N G C O M PAN I E S & E X P E R I E N C E D

P R O D U C T I O N C O M PAN I E S , W O N K Y R E S C U E S V E G E TAB L E S T H AT D O N O T F I T

T H E S T R I C T E S T H E T I C R E Q U I R E M E N T S .

AN D G I V E S T H E S E R E S C U E D V E G E TAB L E S A S E C O N D L I F E I N TAS T Y AN D

H E ALT H Y D I P S .Cauliflower-t ruffleCarrot wit h

Maroccan spicesBell pepper-tomato

AS A ST RO NG L O VE BRAND ,

W I T H A B I G CO MMUNI T Y O F

W O NKY HERO ES AND A L O T

O F PRESS CO VERAG E,

W O NKY I S READY F O R

I NT ERNAT I O N AL

EXPANSI O N

Wonky – the tasty way to rescue food

OF ALL FOOD

IS WASTED

OF FRUITS &

VEGETABLES IS

THROWN AWAY

WORLDWIDE

ON THE OTHER

HAND, THERE’S

AN INCREASING

DEMAND FOR

HEALTHY SNACKS

Unaware

Aware

Powerless

Powerful

MORE & MORE

PEOPLE ARE

AWARE OF THE

FOOD WASTE

PROBLEM, BUT

FEEL

POWERLESS.

WONKY GIVES

THEM AN EASY

WAY TO STOP

FOOD WASTE BY

EATING TASTY

AND HEALTHY

DIPS.

MAJORITY OF FOOD WASTE HAPPENS AT

THE CONSUMER’S PLACE, WHERE WONKY

HAS AN INDIRECT INFLUENCE ON

PEOPLE’S MINDSET.

AT THE PRODUCTION PHASE 39% OF FOOD

WASTE TAKES PLACE. THAT’S WHERE

WONKY INTERVENES !

TOGETHER WITH FOOD

PROCESSING

COMPANIES

AND EXPERIENCED PRODUCTION

& PACKAGING COMPANIES

WONKY

RESCUES

VEGETABLES

THAT DO NOT

F IT THE

STRICT

ESTHETIC

REQUIREMENT

S

✓ Tasty✓ Healthy✓ Full of rescued vegetables

AND GIVES THEM A SECOND

LIFE IN ITS WONKY DIPS

THAT ARE…

GuacamoleCauliflower-truffleCarrot withMaroccan spices

Bell pepper-tomato

Our flavors

WONKY

DIPS ARE

MOSTLY

USED AS

HEALTHY

DIP OR

SPREAD

BUT ALSO

AS

TOPPING IN

SALADS OR

OTHER

RECIPES

INSPIRATIO

N ON THE

LOVE BRAND

AWARD 2017 –

FOODSERVICE

ALLIANCE

WITH ITS STRONG

STORYTELLING & CAUSE

MARKETING, WONKY

BECAME A REAL LOVE

BRAND IN BELGIUM.

WITH A BIG

COMMUNITY OF

WONKY HEROES

WONKY IS AN

INTERACTIVE

BRAND ON SOCIAL

MEDIA, WEBSITE

AND EMAIL

MARKETING

MOREOVER THE

CONCEPT

RECEIVES

A LOT OF PRESS

COVERAGE

IN BELGIUM, SALES WERE BOOSTED BY NATIONAL TV

PERFORMANCE (LEEUWENKUIL – VIER)

SO WONKY IS READY FOR INTERNATIONAL EXPANSION

wonkyfood.be