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O F AL L
F O O D
I S WAST ED
O F F RUI T S &
VEG ETABL ES I S
T HRO W N AWAY
MEANW HI L E T HERE’ S
AN I NCREASI NG
DEMAND F O R
HEALT HY SNACKS
T O G E T H E R W I T H F O O D P R O C E S S I N G C O M PAN I E S & E X P E R I E N C E D
P R O D U C T I O N C O M PAN I E S , W O N K Y R E S C U E S V E G E TAB L E S T H AT D O N O T F I T
T H E S T R I C T E S T H E T I C R E Q U I R E M E N T S .
AN D G I V E S T H E S E R E S C U E D V E G E TAB L E S A S E C O N D L I F E I N TAS T Y AN D
H E ALT H Y D I P S .Cauliflower-t ruffleCarrot wit h
Maroccan spicesBell pepper-tomato
AS A ST RO NG L O VE BRAND ,
W I T H A B I G CO MMUNI T Y O F
W O NKY HERO ES AND A L O T
O F PRESS CO VERAG E,
W O NKY I S READY F O R
I NT ERNAT I O N AL
EXPANSI O N
Wonky – the tasty way to rescue food
OF ALL FOOD
IS WASTED
OF FRUITS &
VEGETABLES IS
THROWN AWAY
WORLDWIDE
ON THE OTHER
HAND, THERE’S
AN INCREASING
DEMAND FOR
HEALTHY SNACKS
Unaware
Aware
Powerless
Powerful
MORE & MORE
PEOPLE ARE
AWARE OF THE
FOOD WASTE
PROBLEM, BUT
FEEL
POWERLESS.
WONKY GIVES
THEM AN EASY
WAY TO STOP
FOOD WASTE BY
EATING TASTY
AND HEALTHY
DIPS.
MAJORITY OF FOOD WASTE HAPPENS AT
THE CONSUMER’S PLACE, WHERE WONKY
HAS AN INDIRECT INFLUENCE ON
PEOPLE’S MINDSET.
AT THE PRODUCTION PHASE 39% OF FOOD
WASTE TAKES PLACE. THAT’S WHERE
WONKY INTERVENES !
TOGETHER WITH FOOD
PROCESSING
COMPANIES
AND EXPERIENCED PRODUCTION
& PACKAGING COMPANIES
WONKY
RESCUES
VEGETABLES
THAT DO NOT
F IT THE
STRICT
ESTHETIC
REQUIREMENT
S
✓ Tasty✓ Healthy✓ Full of rescued vegetables
AND GIVES THEM A SECOND
LIFE IN ITS WONKY DIPS
THAT ARE…
GuacamoleCauliflower-truffleCarrot withMaroccan spices
Bell pepper-tomato
Our flavors
WONKY
DIPS ARE
MOSTLY
USED AS
HEALTHY
DIP OR
SPREAD
BUT ALSO
AS
TOPPING IN
SALADS OR
OTHER
RECIPES
INSPIRATIO
N ON THE
LOVE BRAND
AWARD 2017 –
FOODSERVICE
ALLIANCE
WITH ITS STRONG
STORYTELLING & CAUSE
MARKETING, WONKY
BECAME A REAL LOVE
BRAND IN BELGIUM.
WITH A BIG
COMMUNITY OF
WONKY HEROES
WONKY IS AN
INTERACTIVE
BRAND ON SOCIAL
MEDIA, WEBSITE
AND EMAIL
MARKETING
MOREOVER THE
CONCEPT
RECEIVES
A LOT OF PRESS
COVERAGE
IN BELGIUM, SALES WERE BOOSTED BY NATIONAL TV
PERFORMANCE (LEEUWENKUIL – VIER)
SO WONKY IS READY FOR INTERNATIONAL EXPANSION
wonkyfood.be