Nike Financial Accouting Term Project

Meaghan Mulhall, Bridget Reilly, Michelle Langlois, Paige Santos

The History Behind Nike Philip H. Knight

Started as Blue Ribbon Sports, 1964

Went public under Nike, Inc.

Forbes List #18 Most Valuable Brand

Nike, Inc. Today Competitive industry

Marketing focus

Emphasis on consumer relationship

High product development budget

Not only a product, an experience

“Largest seller of athletic footwear

and apparel in the world..”*

*Source: Nike 10k

Nike vs NikeNIKE 2015 ← 2014 2014 ← 2013

Revenue Percent Increase 10.079% 9.825%

Net Income Percent Increase 21.537% 8.940%

Relative Size Increase 10.796% 17.708%

Profitability, Solvency, Liquidity

NIKE Fiscal 2015 Fiscal 2014

Gross Margin Percent 46% 44.8%

Debt to assets 41% 41%

Current Ratio 2.42:1 2.40:1

Nike vs CompetitorsNIKE LULULEMON UNDER

ARMOUR

Cash Flow 4,680,000 314,449 219,033

Net Income 3,273,000 239,033 208,042

Earnings per Share $3.95 $1.88 $.98

Dividend Yield 1.12 (0.84%) N/A N/A

Manager’s Review Optimistic futureExpand gross margin Long Term financial goalsGrowth focused

Nike in the News Consumer FocusAggressive Marketing Global Industry GrowthTrends in China

On Court Apparel Provider of NBA

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