Meaghan Mulhall, Bridget Reilly, Michelle Langlois, Paige Santos

The History Behind Nike Philip H. Knight

Started as Blue Ribbon Sports, 1964

Went public under Nike, Inc.

Forbes List #18 Most Valuable Brand

Nike, Inc. Today Competitive industry

Marketing focus

Emphasis on consumer relationship

High product development budget

Not only a product, an experience

“Largest seller of athletic footwear

and apparel in the world..”*

*Source: Nike 10k

Nike vs NikeNIKE 2015 ← 2014 2014 ← 2013

Revenue Percent Increase 10.079% 9.825%

Net Income Percent Increase 21.537% 8.940%

Relative Size Increase 10.796% 17.708%

Profitability, Solvency, Liquidity

NIKE Fiscal 2015 Fiscal 2014

Gross Margin Percent 46% 44.8%

Debt to assets 41% 41%

Current Ratio 2.42:1 2.40:1

Nike vs CompetitorsNIKE LULULEMON UNDER

ARMOUR

Cash Flow 4,680,000 314,449 219,033

Net Income 3,273,000 239,033 208,042

Earnings per Share $3.95 $1.88 $.98

Dividend Yield 1.12 (0.84%) N/A N/A

Manager’s Review Optimistic futureExpand gross margin Long Term financial goalsGrowth focused

Nike in the News Consumer FocusAggressive Marketing Global Industry GrowthTrends in China

On Court Apparel Provider of NBA

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