Niche Marketing

Alexandra Shibina, Olga Bugrova RGFM 3-1

What is niche marketing?

marketing strategy in which a producer or seller directs all its efforts not on the entire market but

concentrates its marketing efforts on a small segment

Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements

businessdictionary.com2

Niche ≠ target market

specific group of people you work

for 

target market niche

service you specialize in offering to your

target market

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Advantages of niche marketing

the ability to quickly become an expert in your niche

saving of resources to enter the market lack of a clear and tough competition specific for

the market

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Why is it important to have a niche?1. Don’t spread yourself too thin

focus on a specific group of people

2. Easier to identify and target potential clients and partners to work with

can be more targeted with your marketing efforts

3. Easier to become an expert and well known in your niche

will make you an expert in a certain field

4. More and better referralseasier to refer more and better clients to you, as you have build up trust

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Why is it important to have a niche?

5. More unique = Less competitioncan’t be easily replicated

6. Marketing becomes easierattracts the ‘right people’ easier

7. Easier to identify specific clientsmake the communication from the start more personal and unique

8. More repeat businesspeople will come back for more

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Six-step process to create a good niche

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Six-step process to create a good niche

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Bevel, a shaving system with black men in mind

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the first and only end-to-end shaving system designed for men

and women with coarse or curly hair

“Why are folks missing the boat?”

too expensive so far(60$ for the set) loyalty to already tested products or traditional

methods fear/ reluctance of trying something new

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THANK YOU FOR YOUR ATTENTION

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