New Innovations in social media & digital marketing

NEW INNOVATIONS IN SOCIAL MEDIA & DIGITAL MARKETING

Lauren Cooney

Director, WW Developer Evangelism

Juniper Networks

lcooney@juniper.net

Twitter: @lcooney

It’s More Than Just Facebook & Twitter

2 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

WELCOME TO A 20 MINUTE CRAM SESSION

Agenda:

- Curation

- Social Media Management

- Measurement & Analytics

- Semantic Web (3.0)

- Social Websites

3 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

CRITERIA

3rd Party Perspective:

- I have not built any of these technologies

- I currently do not work for any of these companies

- Demo/Try/Use Test

Technologies:

- Must Do Something Unique & Different

- Affordable or Free

- Scalable

- Early Stage but Promising

4 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

CURATION: BUZZWORD OR NOT, IT WORKSPAPER.LI & FLIPBOARD

• Twitter & Facebook Aggregator

• Decent User Interface

• Easy & Free Curation

• More Features Needed

• Master Aggregator

• Amazing User Interface

• Easy Curation

• Not Corporate Yet…

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SOCIAL MEDIA MANAGEMENT: SOCIALFLOW

- Best Time & Content For a Tweet or Facebook Post

- Metrics & Reporting

- Acts on Real-time Intelligence

- Great Dashboard Analytics

- Tip: Can Try Now with Beta Offer

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MEASUREMENT & ANALYTICS: HOOTSUITE

- Provides inexpensive measurement & analytics

- Easy-to-Use & Scalable

- Multi-faceted (pluggable)

- Trusted by Community

- Team Collaboration

- Internationalization

7 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

Product Capabilities

SEMANTIC WEB: IBM DELIVERS COGNOS CONSUMER INSIGHTS

BLOGSBLOGS

DISCUSSION FORUMSDISCUSSION FORUMS

TWITTERTWITTER

NEWSGROUPSNEWSGROUPS

FACEBOOKFACEBOOK

Source Areas

Dimensional Analysis Filtering Voice

Keyword Search Dimensional

Navigation Drill Through to

Content

Relevant Topics Associated Themes Ranking and Volume

Relationship Tables Relationship Matrix Relationship Graph

COMPREHENSIVE ANALYSIS

SENTIMENT

EVOLVING TOPICSAFFINITY ANALYTICS

Business Drivers

Customer CareCustomer CareCorporate ReputationCorporate Reputation

Campaign EffectivenessCampaign Effectiveness

Competitive Analysis

Product Insight

MULTILINGUALMULTILINGUAL

8 Copyright © 2011 Juniper Networks, Inc. www.juniper.net

SOCIAL WEBSITES: ADOBE/DAY & JIVE

Getting Social Has Never Been Easier

Do-It-Yourself Publishing

Drag & Drop Functionalities

Social Integration Capabilities

Community Profiles & Blogs

Contact:Lauren CooneyDirector, WW Developer EvangelismJuniper Networkslcooney@juniper.netTwitter: @lcooney