New Digital Strategy - Volunteer Ireland · 2018. 6. 19. · for recruiting, mobilising &...

Digital Strategy

Craig Dwyer

@DwyerCraig

for recruiting, mobilising & organising volunteers

@forachange_org

About MeSocial Media Director, Yes EqualitySocial Media Manager, Newstalk

Co-Founder, Transparent Referendum Initiative

Fellowship, Social Change Initiative

Better Communicators.

Better Campaigners.

Agenda

● Social media use

● Digital Strategy

● How to achieve this

● Case Study: Yes Equality

● Useful Resources

.

Social Media use in Ireland● On average, Irish people spend 1.31 hours on social media

each day.

● 65% of Irish people use Facebook. Of those, 69% use it daily.

● 32% of Irish people use Instagram. Of those, 51% use it daily.

● 29% of Irish people use Twitter. Of those, 37% use it daily.

Digital Strategy

Recognise

Resource

Realise

● Promote and amplify your content

● Reach new volunteers

● Mobilise and motivate existing volunteers

● Ensure effective communications with networks

.

Engaging different groups online will require different

messages on different platforms. Think about…

● Age group

● Gender

● Interests

.

How you frame your message / ask can determine a

person’s decision to engage. You need to:

● articulate the issue in a compelling and authentic way

● appeal to people’s values

● show how things can improve

● outline what a person can do to help achieve that.

For different platforms you will

have different objectives and

audiences, requiring different

content...

.

Engaging, informative, and shareable content that

promotes key campaign messages will inspire people to

take action.

Set a positive tone...

.

Campaigns must make it as easy as possible for people to

participate and show their support.

● Call-to-actions

● Provide a spectrum of participation

● Listen to the conversation

● Interact with your audience

.

It is important to know what counts as meaningful

engagements for your campaign...

● Set yourself goals

● Monitor progress

● Adapt accordingly

.

How to achieve this?

Show Appreciation

Be clear with your ask

Utilise Volunteers Skills

Utilise Volunteers Skills

Volunteer Management Tools

Volunteer Management Tools

Volunteer Management Tools

Case Study: Yes Equality

Empower People

Communicate and Organise Locally

Crowdsource

Useful Resources

Q & A

forachange.org @forachange_org info@forachange.org