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Monetizing the connected car
David HolecekDirector Connected Products and Services
Volvo Car Group11 May 2016
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Importance of Connectivity
In-vehicle technology top selling pointfor 39% of car buyers Dec 2013(vs. power & speed top priority to 14%)
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Importance of Connectivity
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Valuedifferentiation
FunctionalConnectivitylayers Digital
eco-systemintegration
Digitaleco-systemintegration
Your digitalremote
Your digitalremote
Connectingdevices in
the car
Connectingdevices in
the car
In-dashapps
In-dashappsNative or web apps
running in the carNative or web appsrunning in the car
Volvo On Call app
My Volvo website
Volvo On Call app
My Volvo website
Car-to-car
Car-to-infrastructure
Car-to-workshop
3rd-party integration
Car-to-car
Car-to-infrastructure
Car-to-workshop
3rd-party integration
Smartphone connectedto the car (e.g.
Bluetooth, AppleCarPlay, Android Auto)
WiFi hotspot for all yourdevices
Smartphone connectedto the car (e.g.
Bluetooth, AppleCarPlay, Android Auto)
WiFi hotspot for all yourdevices
Full-worthy citizen ofthe networked society
Car to infrastructure
Prerequisite: Constant connectivity
Car to car
Car to serviceVolvocloud
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Volvo On Call Sales Development
• 500 000 Volvo On Call cars since 2001
• Current VOC take rate: almost 50%
• Added ~150 000 VOC cars in 2015!
0%
10%
20%
30%
40%
50%
2002
2003
2004
2005
2006
2007
2008
2009
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2011
2012
2013
2014
2015
2016
ytd
Volvo On Call take rate (per model year)
Volvo On Callapp
Volvo On Callapp
Heater Starterapp
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everything we do starts with people
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Drive TimeMaking the
most ofmy journey
Drive TimeMaking the
most ofmy journey
Connected LifeThe car asa part ofmy life
Connected LifeThe car asa part ofmy life
Big DataLeveraging the
car in connectedsociety
Big DataLeveraging the
car in connectedsociety
Big data
Our Strategy with the connected car
Making life more enjoyable… saving time… with new customer benefits.Making life more enjoyable… saving time… with new customer benefits.
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Drive TimeMaking the most of my journey
Our customers spend 52 minutes on average in their daily commute; we have anopportunity to give some of that back. Volvo will provide the means to turning this intome time (music, audio books, and more), staying in touch (phone integration, VoIP, instantmessaging), or being productive (mail, calendar, mobile office).
Our customers spend 52 minutes on average in their daily commute; we have anopportunity to give some of that back. Volvo will provide the means to turning this intome time (music, audio books, and more), staying in touch (phone integration, VoIP, instantmessaging), or being productive (mail, calendar, mobile office).
• Apple CarPlay and Android Auto – the next generation of phone integration.• Apple CarPlay and Android Auto – the next generation of phone integration.
• Sensus Connect – class leading infotainment with a global reach and an offeringtailored per market. World first native Spotify in-car app, integrated audio books, andpark & pay solution.
• Sensus Connect – class leading infotainment with a global reach and an offeringtailored per market. World first native Spotify in-car app, integrated audio books, andpark & pay solution.
So... is Apple trying to kill us?
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Connected LifeThe car as part of my life
When the car is connected, it becomes a part of your life also when you are not driving.When the car is connected, it becomes a part of your life also when you are not driving.
• Volvo On Call – state-of-the-art telematics solutionwith highest market coverage of any OEM.Standard in key markets.
• In-car Delivery – receiving deliveries to your parked carby handing out a digital key to the delivery company.
• 3rd party integration – home automation, remote diagnostics,tailored offers... A totally new field.
• Volvo On Call – state-of-the-art telematics solutionwith highest market coverage of any OEM.Standard in key markets.
• In-car Delivery – receiving deliveries to your parked carby handing out a digital key to the delivery company.
• 3rd party integration – home automation, remote diagnostics,tailored offers... A totally new field.
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BIG DataLeveraging the car in the connected society
The modern car has hundreds of sensors and connectivity lets us leverage those beyond theindividual car. GSMA has estimated that this market will be worth €39B globally by 2018.The modern car has hundreds of sensors and connectivity lets us leverage those beyond theindividual car. GSMA has estimated that this market will be worth €39B globally by 2018.
• RFI – collecting Road Friction Informationand propagating it through the cloud.
• ITS – leveraging car information for makingour infrastructure smarter.
• UBI – Usage Based Insurance for loweringinsurance costs.
• RFI – collecting Road Friction Informationand propagating it through the cloud.
• ITS – leveraging car information for makingour infrastructure smarter.
• UBI – Usage Based Insurance for loweringinsurance costs.
Big dataBig dataBig data
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Valuedifferentiation
Businessmodels
Digitaleco-systemintegration
Digitaleco-systemintegration
Your digitalremote
Your digitalremote
Connectingdevices in
the car
Connectingdevices in
the car
In-dashapps
In-dashapps
Incr
emen
tal
cars
ales
New
reve
nue
oppo
rtuni
ties
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The only thing we know...Is that everything will changeDrive TimeMake the most of my journey Add convenience to my life Maximize connected society
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Q&A
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