Measuring Television’s Impact to Google Analytics Attribution...NOT Based on Media Spend We...

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TV Measuring Television’s Impact to Google Analytics

Attribution

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Presentation Summary o  The big idea: Optimizing your media campaign

o  What makes spot level attribution different?

o  Micro analyze each ad spot

o  The Quality Analytics approach: How it works

o  The product:

Reporting Focus on Cost Per Acquisition

o  Historical attribution

o  Why chose Quality Analytics?

o  FLAT Pricing

Confidential & Proprietary

A new tool for agencies and data savvy brands.

Confidential & Proprietary

Do you know the value of each TV ad?

Would you spend money on Digital Marketing without seeing ROI by ad?

Traditional Methods

▪  Custom 1-800 numbers

▪  Custom Web Domains

▪  Custom Discount Codes

▪  Measure TV as a whole ▪  Mix Locations

▪  Mix Creatives

We measure EVERY commercial for superior accuracy.

A better mousetrap for measuring

Television & Radio

Confidential & Proprietary

Micro Analyze EVERY TV Spot

Benefit #1: Verify that each result is accurate. Benefit #2 Have proof that a costly spot did not perform and/or did not clear.

Confidential & Proprietary

How it works

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▪  NO Audience Estimates

▪  NO Psychographic Research

▪  NO Station Weightings

▪  NO Conflicts of Interest

▪  NOT Based on Media Spend

▪  We measure all of your Google

Analytics data (domains, marketing

channels, etc.)

▪  We do not use “windows”

100% Unbiased Data Science

But first, our philosophies…

Digital Expertise

Confidential & Proprietary

Step 1 of 1 Read-Only access to your Google Analytics data

Complimentary Audits

for all new clients

Google Analytics Audit

Google Tag Manager Audit

1 STEP FREE TRIAL SETUP

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QA Dashboard

Agency

Post Log

New Schedule

(Optional)

QA Analysis Services

TYPICAL ONGOING PROCESS

Agency Analysis

Confidential & Proprietary

TV

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What you get

Cost Per Acquisition (CPA) … Cost per Session … Cost per New Visitor … Cost per Lead … Cost per Sale

Anything in Google

Analytics can be your

optimization KPI.

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REPORTING FOCUS: Unit Economics

Understand which programming delivers higher ROI

Station Performance

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Day of Week Optimizations

Hour of Day Performance

Daypart Optimization

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Creative Performance

& Media Share

Pick Winning Creatives

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Write notes directly on the interface for convenient

PDF printing.

Previous attribution batches are always available. Compare pre-logs, post-logs, corrected post logs, etc.

No Tagging Required means we can attribute previous year campaigns for valuable YOY insight.

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Confidential & Proprietary

Historical Reporting

Why work with

QualityAnalytics.io?

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+ Fastest Attribution, Setup, Same Day Free Trial

+ Expert Google Analytics

+ Interdisciplinary knowledge

+ Affordable FLAT pricing

+ No Tagging Necessary

+ Historical Attribution

Superior Data Quality

Confidential & Proprietary

We offer volume, yearly prepaid and international discounts.

$2,500/month

Confidential & Proprietary

Flat pricing

Confidential & Proprietary

Love your Data

Any questions? jorge@qualityanalytics.io

Tuesday 1:46 pm

CPA: $2.10

Tuesday 1:08 pm

CPA: $0.80

What is the difference between the two identical TV ads below?

Example

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Typical “DRTV”

Spike

Swell Common for new brands

Step Change Common for new brands

Suspend Decay

“hold up level”

Confidential & Proprietary

SOPHISTICATED MATH: Typical Response Types