View
216
Download
0
Category
Tags:
Preview:
Citation preview
May 2002
Copyright ©2002 Xyleme SA
XML Is Here at LastThe Impact of XML on the Press and Content Aggregation
Industry
Bob Ainsbury, Xyleme
Xyleme ®
Audience Survey
How many working in News & Press Industry?…and are taking advantage of XML?Work in companies that are actively using XML content?Expect to work with XML content within 12 mths?Work with content?
Have read a newspaper?
Goals
Focus on News & PressExplain why News & Press are early to the partyInvestigate what’s working, and what’s notPresent findings of recent informal surveyExplore how other industries will follow
What do I Know?
Xyleme has been XMLing for yearsHas a massively scalable content repositoryIs Focused on News & Press IndustryHas clients like Agence France Presse (AFP) and Le Monde
Why News & Press?
Industry enjoys a universal content formatHas a mature and dominant XML standardInformation sharing is core to the industryXML can save operating costs:
IT infrastructure
Archiving expenses
XML can generate revenues:Premium services, e.g. online membershipImproved syndication
These are common ingredients for XML industry adoption
NewsML In Action
<NewsML>
<Catalog Href="./catalog/mycatalog.xml"/>
<NewsEnvelope>
<DateAndTime>20001006</DateAndTime>
</NewsEnvelope>
<NewsItem>
<Identification>
<NewsIdentifier>
<ProviderId>iptc.org</ProviderId>
<DateId>20001006</DateId>
<NewsItemId>SportsResultSample</NewsItemId>
<RevisionId PreviousRevision="0" Update="N">
1
</RevisionId>
<PublicIdentifier>
urn:newsml:iptc.org:20001006:
SportsResultSample:1
</PublicIdentifier>
</NewsIdentifier>
</Identification>
<NewsManagement>
<NewsItemType FormalName="News" Scheme="NewsItemType"/>
<FirstCreated>20001006</FirstCreated>
<ThisRevisionCreated>20001006</ThisRevisionCreated>
<Status FormalName="Usable" Scheme="IptcStatus"/>
</NewsManagement>
<NewsComponent>
<ContentItem>
<DataContent><![CDATA[<FootballResult>
<Hteam>Arsenal</Hteam>
<Hscore>1</Hscore>
<Ateam>Chelsea</Ateam>
<Ascore>2</Ascore>
</FootballResult>]]>
</DataContent>
</ContentItem>
</NewsComponent>
</NewsItem>
</NewsML>
Reality #1: XML today is too intrusive
The market moved into positive territory today on reaction to positive comments from Motorola’s Edward Breen at SCC.
<abstract>
The <org value="DJIA" org-id="NYSE"> market </org>moved into positive territory today on reaction to positive comments from <org value="MOT" org-id="NYSE">Motorola’s </org><person> Edward Breen </person>at <evloc city="San Francisco" state-prov="California“ id=“SC-WW-2002”>SCC</evloc>.
</abstract>
Many different inputs and outputs
XML Repository
Third Party Content
Com pany Archives
NewDocsAuthoring
W ires &
Feeds
LicencedContent
Affi liateContent
Web Contentfrom
Xylem e Zone
System 1
System 2
System 3
Research
Publish/
Syndication Alerts OnlineS ervices
Workflow I nterApp data
Many different inputs and outputs
XML Repository
Third Party Content
Com pany Archives
NewDocsAuthoring
W ires &
Feeds
LicencedContent
Affi liateContent
Web Contentfrom
Xylem e Zone
System 1
System 2
System 3
Research
Publish/
Syndication Alerts OnlineS ervices
Workflow I nterApp data
The Result
XML is most widely adopted in areas where tagging can be automated
Article “wrappers”Numeric data, e.g. Sports results
XML editors have had limited tractionMost large companies have their own internal hybrid-XML standard
A Recent US Survey
In News & Press, XML is universally importantEach company is aware of XMLEach company is utilizing XMLEach company will continue to invest in XML
Companies recognize the ROI from XML investment, and ROI is the essential purchasing criteriaThey want a solution that overcomes the challenges of multiple XML standardsMany organizations have their own XML standardsClear market segmentation between top organizations and the rest
A Recent US Survey (contd)
IT groups are writing their own code…but they are interested in buying XML repositoriesFew software vendors are recognized as XML leaders
Emerging Industries
Mature, adopted XML standardsContent is valuableMany interactions between departments, partners and customers
FinanceHealthcareLegalGovernment
My hot pick is the Insurance sector
Recommended