May 2002

Copyright ©2002 Xyleme SA

XML Is Here at LastThe Impact of XML on the Press and Content Aggregation

Industry

Bob Ainsbury, Xyleme

Xyleme ®

Audience Survey

How many working in News & Press Industry?…and are taking advantage of XML?Work in companies that are actively using XML content?Expect to work with XML content within 12 mths?Work with content?

Have read a newspaper?

Goals

Focus on News & PressExplain why News & Press are early to the partyInvestigate what’s working, and what’s notPresent findings of recent informal surveyExplore how other industries will follow

What do I Know?

Xyleme has been XMLing for yearsHas a massively scalable content repositoryIs Focused on News & Press IndustryHas clients like Agence France Presse (AFP) and Le Monde

Why News & Press?

Industry enjoys a universal content formatHas a mature and dominant XML standardInformation sharing is core to the industryXML can save operating costs:

IT infrastructure

Archiving expenses

XML can generate revenues:Premium services, e.g. online membershipImproved syndication

These are common ingredients for XML industry adoption

Ingredient #1: XML Standards

NewsML is dominant standardBacked by AFP, Reuters and many others

Ingredient #1: XML Standards

Ingredient #1: XML Standards

NewsML In Action

<NewsML>

<Catalog Href="./catalog/mycatalog.xml"/>

<NewsEnvelope>

<DateAndTime>20001006</DateAndTime>

</NewsEnvelope>

<NewsItem>

<Identification>

<NewsIdentifier>

<ProviderId>iptc.org</ProviderId>

<DateId>20001006</DateId>

<NewsItemId>SportsResultSample</NewsItemId>

<RevisionId PreviousRevision="0" Update="N">

1

</RevisionId>

<PublicIdentifier>

urn:newsml:iptc.org:20001006:

SportsResultSample:1

</PublicIdentifier>

</NewsIdentifier>

</Identification>

<NewsManagement>

<NewsItemType FormalName="News" Scheme="NewsItemType"/>

<FirstCreated>20001006</FirstCreated>

<ThisRevisionCreated>20001006</ThisRevisionCreated>

<Status FormalName="Usable" Scheme="IptcStatus"/>

</NewsManagement>

<NewsComponent>

<ContentItem>

<DataContent><![CDATA[<FootballResult>

<Hteam>Arsenal</Hteam>

<Hscore>1</Hscore>

<Ateam>Chelsea</Ateam>

<Ascore>2</Ascore>

</FootballResult>]]>

</DataContent>

</ContentItem>

</NewsComponent>

</NewsItem>

</NewsML>

NewsML In Action

Arsenal 1

Chelsea 2

-or -

Reality #1: XML today is too intrusive

In a hospital who is king?

Reality #1: XML today is too intrusive

In a newspaper who is king?

Reality #1: XML today is too intrusive

The market moved into positive territory today on reaction to positive comments from Motorola’s Edward Breen at SCC.

<abstract>

The <org value="DJIA" org-id="NYSE"> market </org>moved into positive territory today on reaction to positive comments from <org value="MOT" org-id="NYSE">Motorola’s </org><person> Edward Breen </person>at <evloc city="San Francisco" state-prov="California“ id=“SC-WW-2002”>SCC</evloc>.

</abstract>

Many different inputs and outputs

XML Repository

Third Party Content

Com pany Archives

NewDocsAuthoring

W ires &

Feeds

LicencedContent

Affi liateContent

Web Contentfrom

Xylem e Zone

System 1

System 2

System 3

Research

Publish/

Print

Syndication Alerts OnlineS ervices

Workflow I nterApp data

Many different inputs and outputs

XML Repository

Third Party Content

Com pany Archives

NewDocsAuthoring

W ires &

Feeds

LicencedContent

Affi liateContent

Web Contentfrom

Xylem e Zone

System 1

System 2

System 3

Research

Publish/

Print

Syndication Alerts OnlineS ervices

Workflow I nterApp data

The Result

XML is most widely adopted in areas where tagging can be automated

Article “wrappers”Numeric data, e.g. Sports results

XML editors have had limited tractionMost large companies have their own internal hybrid-XML standard

A Recent US Survey

In News & Press, XML is universally importantEach company is aware of XMLEach company is utilizing XMLEach company will continue to invest in XML

Companies recognize the ROI from XML investment, and ROI is the essential purchasing criteriaThey want a solution that overcomes the challenges of multiple XML standardsMany organizations have their own XML standardsClear market segmentation between top organizations and the rest

A Recent US Survey (contd)

IT groups are writing their own code…but they are interested in buying XML repositoriesFew software vendors are recognized as XML leaders

Emerging Industries

Mature, adopted XML standardsContent is valuableMany interactions between departments, partners and customers

FinanceHealthcareLegalGovernment

My hot pick is the Insurance sector

Finally