Make a Name for Yourself - Personal Branding

“Make a Name for Yourself”Susan Whitson Bagley

Build Your BrandEight Essential Steps

By: Robin Fisher Roffer

Step 1: Identify the Primary “Product”

Resource

Training

Certifications

Degree

Special Abilities

Languages

Artistic Abilities

Management

Service

Skill Sets

Step 2: Identify your Core Values

Contemplating

What is most important in life?

Choosing

What does each value mean?

Committing

Complete a list of finalized values

Which value could you live without?

How does my current work and personal

life bridge the gap from reality to goal

Step 3: Identify your Passions

What do you like to do on your spare time?

What drives you?

Where has that drive taken you in life?

Do you make time for the activities you are passionate about?

How can you mold your passions into your career?

Step 4: Identify your Talents

What have you always been recognized for?

What do you do better than most other people?

What skills do people seem to notice in you?

Put your talents to good use.

Strengths Quest—by Gallup

Strengths Insight and Action-Planning Guide

Step 5: Top Five Talents and Qualities

Choose your top 5 talents; the ones you do best and enjoy doing the most

Strengths Quest—by Gallup

Strengths Insight and Action-Planning Guide

Apply this feedback in order to leverage your talents

Step 6: I am particularly gifted at…

What are you particularly gifted at delivering?

Gallup Report

Individualization

Learner

Responsibility

Developer

Relator

Step 7: Write a Paragraph Emphasizing Five Talents

Weaver Together…

Values

Passions

Skills

We can be defined by our actions… so use it to your advantage!

Interviewer asks: Spare time?

Relaxing? Sports taught you… Interests Outgrown?

“The way to gain a good reputation, is to endeavor to be what you desire to appear. “

Step 8: Tagline

“tell your story… “

Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance. –Consultant

As a personal branding strategist and cycling enthusiast, I combine my passion for bicycling and my drive for success to empower on-the-move careerists in global companies in Japan to believe, become, and be their brands. – Peter Sterlacci

Now…Get the Word Out!

Online Visibility Business Cards

Thank you for your time!

Any questions?

Appendix

http://www.netplaces.com/job-interview/career-goals-and-personal-interests/personal-interests.htm

http://career-advice.monster.com/job-search/professional-networking/build-your-brand/article.aspx

http://www.simplewebsiteservice.com/how-to-write-a-tagline/

http://www.taglineguru.com/tagline_hall_of_shame.html

http://personalbrandinguk.com/personal-branding-tagline-examples/

http://www.experience.com/entry-level-jobs/personal-branding/

http://www.mindtools.com/pages/article/newTED_85.htm