Mailcamp: John Glover, INOVEM

STIMULATING ENGAGEMENT

Online Consultation

• Automated notifications based on

declared interests, controlling:– how frequently notifications are sent out

– the number of notifications that are sent about each consultation

– the amount of notice people get about each consultation  

Example uses are:– Send a notification once a month

relating to consultations that will start in the next month

– Send a notification once every two weeks that tells people about consultations that are one month away and reminds people about consultations that start in the next week

– Send a notification every day relating to consultations that started each day

KEEPING STAKEHOLDERS INFORMED

LEVELS OF PARTICIPATION

Inform(1 to many)

ConsultConsult(1 to 1)(1 to 1)

Collaborate(many to many)

enga

gem

ent

INFORM -> CONSULT - > COLLABORATE

EMAIL DISCUSSION LISTS?

Do you have a complete picture?

• Who sees a complete picture of the

discussion thread?

• What happens when someone new

joins the group?

• How do you ensure everyone is

involved?

How are communications managed?

• Everyone stores their own copies

• When should you delete emails?

• No central archive or record

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MANAGED GROUP COMMUNICATIONS

Benefits:

• Notified when posts are added to a web forum

• Notified when content is added i.e. Documents,

Surveys, Meetings etc

• Facility to reply directly from your own email

(on/offline)

• Discussions are automatically associated with

content providing context

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I don’t want to see this!

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I can delete this! Its on the server!

QUALITY NOT QUANTITY!

STRUCTURING RESPONSES

NEXT STAGE EMAIL EVOLUTION?

GoogleWave – almost got it right!

• Positives– Discussion and content tightly integrated– Applet based HTML communications – event, vote, map etc– Almost seamless boundary between content and communications– Cool tools – on-the-fly translation etc

• Negatives– No consideration for legacy media or working practices – email clients, documents etc– All or nothing approach– Too much of a cultural shift– Disruptive communications – playback communications/edits etc

What’s next?

• Emails that support applications and automatically structure feedback?

• Can legacy systems and HTML standards cope?