The best e-mail ever written... ...and how you can write it too. Matt Haworth Digital Media Producer at Reason Digital email [email protected] tweet @reasondigital

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Page 1: Mailcamp: Matt Howarth, Reason Digital

The best e-mail ever written......and how you can write it too.

Matt HaworthDigital Media Producer at Reason Digitalemail [email protected]

tweet @reasondigital

Page 2: Mailcamp: Matt Howarth, Reason Digital

The email...

Hi Matt,

How did your presentation go?

I’m in town next week - do you want to get some lunch. There’s a great new sushi bar in Castlefield. You can read about it here... castlefieldsushi.co.uk

How does 1pm on Wednesday sound?

Speak soon,Rick

From: [email protected]: 9:13am 12/05/2011Subject: Getting some lunch

Page 3: Mailcamp: Matt Howarth, Reason Digital

Public sector emails...

Page 4: Mailcamp: Matt Howarth, Reason Digital

How the public sector invites you to lunch...


Thank your for your prior application (Application #2459) to be updated on opportunities for lunch.

From: [email protected]: 2:10am 11/05/2011Subject: Local City Council - Lunch Request ID# 245...

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So that we can process your lunch presence request effectively it’s crucial you complete our monitoring and application forms.

Please download and complete the Lunch Arrangement Form which is attached for your connivence to this electronic correspondence.

When printed and filled in, please include a completed Diversity Monitoring Application Form, and post to Meetings and Social Division, Room 2910, Local City Council, Notinshire, EG1 IE1.


As it’s crucial for our Equalities and Equal Opportunities monitoring report, please include a blank copy of the Diversity Monitoring Application Form if you do not wish to provide the information - Lunch Arrangement Forms without this may be rejected or delayed.

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If you have any questions about this process please contact [email protected], do not reply to this message.

Many thanks.

Local City Council.

*******************************************************************Local City Council supports Smokefree England - July 07

REGISTER TO VOTE BEFORE IT’S TOO LATE, contact [email protected] email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager.This footnote also confirms that this email message has been swept by MIMEsweeper for the presence of computer viruses.Please contact [email protected] with any queries.*******************************************************************

Page 7: Mailcamp: Matt Howarth, Reason Digital

Apply the principles

Make the ask

Less is more

Have an objective

Be interesting

Segment your lists

Don’t over-design it

Be a human being

Page 8: Mailcamp: Matt Howarth, Reason Digital

Thanks for listening.

Any Questions?email [email protected]

tweet @reasondigital

More on our blog... www.reasondigital.com/blog