Looking for the Mobile Web

We’re not there yet.

Kathleen CaldwellPine Tree Legal AssistanceHugh Calkins, consultantEqual Justice Conference, May 2008

Just a few statisticsIn March 2008 the Pew Internet and

American Life Project released the results of a study of the Mobile Web

In April Connecticut Legal Services issued report of client surveys, showing similar usage trends

Things are Changing 62% of all Americans are part of a wireless,

mobile population that participates in digital activities away from home or work.

58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities

It’s not just the white middle class

African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.

Cell phones are in widespread use

in all segments of the American population:

84% of English-speaking Hispanics have cell phones.

74% of white Americans have cell phones. 71% of black Americans have cell phones.

Among those who have cell phones:

eighteen percent of white Americans, twenty-two percent of Hispanics and twenty-seven percent of black Americans

have used them to access the internet for information.

Low-income users are significant % Within the population of people who have

accessed digital data or tools on the go, twenty-four percent have household incomes of $25,000 annually or less.

April 2008 Connecticut Legal Services Report

51% of callers had access to a computer.42% of callers had internet access.35% of callers had an e-mail account, and 31%

check e-mail at least once a week.58% of callers had a cell phone.32% of callers use text messaging from a cell

phone.

“Sprint, Clearwire Join for WiMax Venture” PC World - 5/7/08 WiFi-like service for mobile broadband $3 billion from Google, Intel, and several

cable operators service to120 to 140 million people by 2010

AT&T and Verizon LTE (Long Term Evolution), also by 2010

What does the mobile web look like?

Surely LSC does better

How about the ABA

We could come up with excuses So, Pine Tree, LSC and the ABA are complex

sites. We can’t expect them to work well on a cell phone.

Complex sites can work well

Get pictures and videos

A little work can improve things

A few resources:

W3C Content Transformation Guidelines 1.0

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

• Opportunities in mobile and wireless

• Demonstration of a mobile campaign

• Resources to learn more

I’d like that to go:

Photo from Flickr: Mike Licht

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Two Great Trends

Photo from Flickr: Bob.Fornal

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Mobile By the Numbers• 236 million US cell phone users / 76% market

penetration• 25% of all mobile phone users around the

world access the internet on their phones• 30% of all internet access in 2007 was

exclusively from mobile phones• The global population grows by 3 people per

second. In the same second, 38 wireless devices will be sold

Sources: Guidestar.org / Ipsos News Center / Tomi T. Ahonen, author of Communities Dominate Brands

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Year of the Mobile Phone"...if you think there was

a lot of cellphone news this year, you ain't seen nothin' yet. The coming year is going to be the real Year of the Cellphone." - New York Times technology columnist David Pogue

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Put These Things Together…

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

So What Do You Do About It?• Invest in:

– Creating a mobile version of your site– SMS Strategies

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Text Messaging and More!

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Ladies & Gents, Start Your Phones!• We’re Going to Live Demo

– SMS Join– SMS to Voice

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Scenario: Janice is facing eviction

• Quick Answers• Confidential

Answers• From a device she

knows how to use• She sees your

flier…

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

SMStext: eviction

to: 69866

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

SMStext: divorce

to: 69866

Holly Ross, Executive Director

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

The Bottom Line:Mobile Commons mcommons.com• Roughly $2,000

per month• mConnect is $500

/ month• Messaging out

- .03/msg• VOIP Calls - .08 /

minute