LinkedIn for Alcoans KIORA CRESCENT YENNORA, NEW SOUTH WALES, AUSTRALIA 29 AUGUST 2014 SUE ELLSON...

LinkedIn for AlcoansKIORA CRESCENTYENNORA, NEW SOUTH WALES, AUSTRALIA

29 AUGUST 2014

SUE ELLSON BBUS AIMM MAHRIINDEPENDENT LINKEDIN SPECIALIST

Sue Ellson• Joined LinkedIn 21 December 2003

• Over 5,000 Connections

• Top 1% of viewed profiles in 2012

• Averaging 900 profile views per 90 days

• Sourced career, work and business opportunities

• Created www.linkedinaustralia.com August 2013

• Background in banking, recruitment, marketing – practical results

What has changed in the last 25 years?

• Hidden job market (previously 70%, now 86%)

• Recruitment processes (reduction in recruitment agents)

• Online job alerts (automatic updates, targeted content)

• Value of your network (not security of your job)

• Rate of change of technology (keep up to date or be left behind)

• Importance of keywords (in house and online)

• Brand YOU (manage your own profile and career)

Hidden Job Market

• If 86% of jobs are NEVER advertised – don’t rely on advertisements

• Niche job boards – Industries, Professions, Companies

• LinkedIn Recruiter – Headhunted only – follow the Company

• Not what you know, not who you know but who refers you

• Be proactive

• Today – skills to find a job (not do a job)

• Consider several options (that include your non-negotiables)

Not applying for jobs online then…

• Networking

• Referrals

• Voluntary Work in your Industry or Profession

Two Hours Per Day, Five Days per Week, Multiple Concurrent Strategies

LINKEDIN statistics

• Established 5 May 2003

• Over 300 million members worldwide

• Over 6 million members in Australia

• Around 50% earn more than $100,000 per year

• Expanded into China this year

• Encouraging students to join

• Highly optimized in search engines – Google your name…

LINKEDIN For you

…….What are you trying to achieve with LinkedIn?

LINKEDIN for You

• Resume on steroids – publish, publish, publish – dot points

• Build your network

• Maintain your friendships

• Maximise your chance of being found

• Collect recommendations

• Apply for jobs

LINKEDIN for You

• Complete – 7 times more likely to appear in search results

• Photo – 11 times more likely to be viewed

• Feed the beast – good behavior is rewarded

• Measure – ROI, time allocation, results

Privacy is dead – Identity is not – Manage Yours

BEFORE YOU START EDITING

• Export to PDF a copy of your LinkedIn profile

• Export all of your connections into a CSV file

• Keep a record of your statistics – views per 90 days, connections, recommendations, endorsements

• Diary to do this every 90 days - MAINTENANCE

Keywords and frequency of keywords

• Headline• Summary• Experience title• Experience• Skills and expertise• Interests• Advice for contacting• Projects, publications, certifications, education

etc etc etc

Three Most Important Parts

• Smiling• Representativ

e• Clear

Photo

• Keywords• If room,

something unique

Headline • Contact

details• Contact

reason• Keywords• Dot PointsSumma

ry

Let’s complete some updates

• Turn off Activity Broadcasts (turn back on when finished)

• Update Public Profile URL• Change Headline• Update – Advice for Contacting• Complete rest of updates in your own time

(allow 10 hours over several days – suggest one section per day)

START YOUR NETWORKING

• Expand Your Network (Old and New)

• Find Mentors

• Feed the LinkedIn Beast

• Monitor Your Results

Complete

Everything

KeywordsKeyword FrequencyAll Sections

Feed the Beast

Add ConnectionsEndorse

RecommendLike, Comment,

Share

Network Online

and Offline

ReconnectMentorMultiple Concurrent Strategies

Sue Ellson

http://au.linkedin.com/in/sueellson

sueellson@sueellson.com

+61 402 243 271

THANK YOU FOR YOUR PARTICIPATION

Any Questions?