Licensing News Content in a Digital World Newspaper and Periodicals Working Group IFRRO World...

Licensing News Content in a Digital WorldNewspaper and Periodicals Working GroupIFRRO World Congress, October 25, 2011

Presented by:

Edward ColleranSenior Director, International DivisionCopyright Clearance Center

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The Rise of Digital Content

• 15 years ago, news and scholarly information was primarily consumed via print media

• That world has changed

• Internet use has exploded and content is created every day

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Tools Make Content Sharing Easy

• Web

• Email

• Linking

• File-sharing

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The Result: More Sharing

• Information forwarding has increased 63% compared to 5 years ago

• 60% of employees share information with clients weekly

Data (c) 2010 Outsell, Inc

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Making Copyright Work

Rightsholders Content Users

Licensing solutions

Rights Management

Content Delivery

Copyright Education450+ million rights from:

• Publishers

• Authors

• Creators

35K companies

400 of Fortune 500

Workers in 180 countries

1,200 colleges/univ.

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Monetize Your Content

CCC’s Rightsholder Services

• Annual Copyright Licenses

• Pay-Per-Use

• Point-Of-Content

• Republication

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Annual Copyright Licenses

Annual Copyright License - Businesses• Enables employees to use print and digital content within

a business or government agency

Annual Copyright License – Academic Institutions• For sharing print and digital content for course work,

research and administrative purposes within an academic institution

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Pay-Per-Use

Copyright.com

• Automated, Streamlined Permissions

• Over 1 Million Visitors Annually

Title Search

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Results Page: Pay-Per-Use Purchasing Options

Print and digital permissions available for purchase

Point-of-Content Licensing

RightsLink: Grow your business and exceed customer expectations

• Permissions, Reprint & e-Print orders

• Single Article Sales

• Print-On-Demand

• Administration of Author Programs – Color Charges – Page Charges– Open Access Submission Fees– Reprints

Rightsholder Places Link on Content

Link placement

Customer Clicks And Opens RightsLink

Licensing Options Are Set By The Publisher

Flexible Licensing

Customer Answers Questions Regarding Reuse

Publisher maintains control of the licensing process

Instant Price Estimates in Multiple Currencies

Price estimates are based on order details

Order Verified And Completed in Minutes

Instant licensing

Customer Never Leaves Publisher’s Site

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Beyond Text LicensingSpringer’s new image database utilizes point of content licensing for

more than 1.7m images

Now Available via Mobile Devices

• Users can access licensing solutions wherever they find valuable content

RightsLink is Highly Customizable

Available for licensing of all types:

• For publishers of all sizes

• For all content types, including text, audio, images and video

RightsLink: A Proven Solution

Questions?Edward ColleranSenior Director International Division

+1-978-646-2562ecolleran@copyright.com