View
219
Download
1
Category
Preview:
Citation preview
Leveraging the Power of VideoIris Maslow, Digital Media Strategist Camps Airy & Louise
@irisgem
Meet your Speaker Digital Media Strategist at
Camps Airy & Louise
Master of Arts in Interactive Media, Elon University
Bachelor of Arts in Communication, NC State University
Corporate Videos, Kimley-Horn
Department Head of Multimedia at Camp Louise
OverviewWhy video?
Video for marketingVideo for in-camp programming
Supplies neededVideo tutorial
Goals Identity: Building brand
identity or shaping the image of your camp.
Inform: Teaching parents/campers/staff/alums about policies, advice, best practices, etc.
Engage: Continuing the conversation about camp throughout the entire year for our families.
Why Video?1. It’s a powerful storytelling medium.
2. Easy to use
3. More effective than traditional advertising (and cheaper!)
Why Video? 4. YouTube is the second largest search engine.
5. 60% of all internet traffic is video. 92% of mobile video viewers share videos with others.
6. Using video on your website increases your search engine optimization by 53%!
Sources http://www.slideshare.net/hyberian/30-second-video-marketing-the-benefits-of-video-marketingqid=3c750a88-4977-4d50-8a41-382bd5af12ab&v=qf1&b=&from_search=2
\http://www.huffingtonpost.com/scott-macfarland/7-reasons-to-use-video-in_b_4537363.html
http://socialsummercamp.com/blog/
Marketing Videos
Using video for the purpose of informing, building brand identity and/or engaging
campers/families/alums during the off-season.
Examples of Marketing VideosCamp Interlaken – Office Demolition
Herzl Camp – Herzl Chanukah in Kansas City
Beber Camp – Morning Meeting
Surprise Lake Camp – The Perfect S’more
More Marketing Video Ideas Award winners sharing advice:
Benny Award
Movie trailers of new features at camp
Women’s History Month: Women That Inspired Me…
Throwback Thursday footage: 1946 Camp Louise
Informal tours of camp: Max & Earl
Counselor Interviews
Educate parents on policies: Opening Day
Proposals/Baby Announcements
In-Camp Programming
Camper-made content that teaches kids how to use equipment, while having the side effect
of showcasing your camp.
Examples of Programming Videos
Camp Ramah Poconos – Bunk 11 Lip Dub
URJ Camp Harlam – Counselor Commercial
URJ Camp Newman – Under the Stars
Camp Tel Noar – CTN News
More In-Camp Programming IdeasLip Dubs: Brave
Bad Lip Readings: Where are the spoons?
Movie Parodies
Pep Talk: STeam Pep Talk
Scavenger Hunt: Bunk 36
Slideshows
Q&A Interviews: Junior Camp
Equipment/SuppliesReally Low Budget
Low Budget High Budget
Video Equipment
Smartphone Cheap Handheld Camera
Multiple Handheld Cameras
Accessories
Tripod Multiple Laptops
SD Cards Tripod
SD Cards
Go Pro
Software iMovie iMovie iMovie/Final Cut Pro
Specific Camp Equipment 2 Macbooks with Final Cut Pro, iMovie and Garageband
(included with Apple computers)
1 iMac station with Final Cut Pro, iMovie and Garageband (included with Apply computers)
2 Canon VIXIA HF R500
1 Canon VIXIA HF G30
Go Pro
2 external hard drives (at least 1TB)
2 SD Cards (16 GB)
2 SD Cards (32 GB)
2 Tripods (Slik Pro 340DX)
iMovie TutorialYou will learn how to import video, trim and edit the footage, add text and insert audio.
STEP 1: Get the FootageFind a partner and give them your phone on
record mode.
Record an introduction. Stop recording.
Teach something in 4 steps to the video (e.g. The perfect gummy bear-to-mouth throw), pressing stop between each step.
Email yourself the 5 video clips and save them to your desktop.
Step 2: Import the Video
Open up iMovie on your computer.
Click the down arrow sign at the top right corner, labeled IMPORT
Drag the folder from your desktop into the import box to locate files.
Go to drop down at the top and create a new event for this video.
Highlight all the clips you’d like to import and click import. Or press command A to import all.
Note: You can now delete those files from your desktop because they are copied into iMovie.
Step 3: Beginning the Project Select CREATE or the plus sign to create a movie or trailer.
On the popup window, select No Theme.
Windows are: Top: Clips/Sequence file Right: Preview window Bottom: Timeline editor
Scrub through a clip to where you want to begin and click the mouse to highlight the clip you want.
Drag selection to timeline (or press E).
Repeat until you’ve dragged all the clips to your timeline.
Editing Video ClipsTrimming: To remove parts from the beginning
and end of the clip. OPTION and / Dragging edges of video Window > Show Clip Trimmer
Splitting: To insert a clip in between two parts of one clip. COMMAND and B Modify > Split Clip
Transitions Bottom left hand corner: TRANSITIONS Drag the one you want in between two clips.
Most common transition is a crossfade between clips and fade to black at the beginning and end.
Titles Click on Titles in the Content Library (bottom left)
Preview by skimming mouse over
Drag the title into the timeline where you want it.
Double-click on title to edit text in Preview screen
Change duration by dragging edges of title
Note: You can adjust font, face and color, but not position.
Use the Maps & Backgrounds content under a title clip to add another effect.
Adding AudioSound effects: Select SOUND EFFECTS in the
lower left corner, and navigate using the drop down menu to sound effects or theme music. Drag sound effect below video.
Background music: To make any of the above background music, drag the file to the very bottom of the timeline pane (in the dashed area).
Audio VolumeMove the mouse on top of the blue waveforms
to see the white adjustable bar. If you click on it and drag it up or down, you’ll adjust the volume of the entire clip.
Fade in/Fade out: Click on tiny handle at the beginning/end of the clip.
Keyframe adjustment: To highlight/remove a specific sound in your clip, move the mouse over the white bar and press OPTION, then click. Put muliple keyframes in.
EffectsSpeed: Modify > Slow Motion/Fast Forward
Color Correction: Select clip, click ADJUST, and select the second icon from the left, Color Correction.
Video/Audio Effects: Select clip, click ADJUST, and select the second icon from the right, Video/Audio Effects. A new window will pop up and select the effect desired.
Step 4: Export FileClick on SHARE at the top right of the screen.
Select FILE to save the highest possible version onto your hard drive.
Select HD, and choose a place to save the file.
Once share is complete, you’ll see a notification in the top right corner that says “Share Successful” and the video with open up automatically.
ResourcesBlogs
SocialSummerCamp.com
CampHacker.tv
Stock Music
Audionautix.com
Tutorial Website
Lynda.com
Recommended