Understand the theories of Taylor and Maslow

Apply the theories of Taylor and Maslow to business scenarios

Evaluate the theories of Taylor and Maslow

Motivation is integral to the successful operation of a business

There are a variety of theories

regarding motivational theories A motivational theory is a

perspective that a manager has of his staff

Was an American engineer and inventor who advocated the use of piece-rate payment systems

Taylor’s principles of scientific management(1911) assumed that employees are motivated by money

Motivation can be improved by setting output and efficiency targets related to pay

Duty of the manager to decide how each and every individual task should be completed

Advocated repetitive tasks using the principle of division of labour and specialisation

He had a pessimistic view of employees

Another element of Taylor's scientific management was differentiated piecework

It was a payment system With this method a worker is paid

according to a strata, a basic rate, and a rate if they exceeded expectations in terms of output

Very influential in the 1920’s

Adopted by Henry Ford in car production

McDonalds also adopt a scientific management approach

He was a psychologist

He believed that people were motivated by more than just money

He developed a theory known as the hierarchy of needs

Basic needs of an individual

Food, housing, warmth and sleep

How much money you earn determines how well you can meet this need

Refers to making people feel safe Job security

Sick pay

Maternity leave Pensions

Human need to be accepted as part of a friendship group or a family

Opportunities for social interaction at work

Team working at work

Anti-discrimination legislation

Recognition and being able to have self respect

Job titles at work can help achieve this need

Continuous praise by management Training and development

opportunities

Forces that drive a person to be the best they can be

Businesses can do this by offering

opportunities for personal development

Must have freedom to develop in

order to maximize talents

Levels of need are somewhat difficult to measure

Maslow assumed everyone is motivated in line with his model, may not be the case

What lays beyond self acculisation