Lessons Learned Creating the Most Downloaded Extension on Connect

Alex Podopryhora co-founder / MD

alexp@m2epro.com

@eBayMagento

Agenda

1. M2E Pro in simple terms

2. From ESS to M2E

3. 4 Key Lessons learned

M2E Pro in simple terms

The problem

+ Category

“ One Product ”

Stock Number Title Price Description Images Stock Level

The problem

+ Category

+ Categorisation + Listing Features + Template + Item Specifics + Delivery & Returns

“ One Product ”

£ 9.99

The problem

+ Category

+ Categorisation + Item Specifics + GTIN / EAN / UPC

“ One Product ”

£ 9.99

The problem

+ Category

“ One Product ”

£ 9.99 $ 16.25

The problem

+ Category

“ One Product ”

£ 9.99 $ 16.25 € 12.65

The problem

+ Category

“ One Product ”

£ 9.99 $ 16.25 12.65 EUR

£ 7.99 $ 15.00 11.00 EUR

£ 8.99 $ 17.00 12.00 EUR

x 9 times

The problem

“ One Product ”

15 15 15 15 Stock Number Title Price Description Images Stock Level

15 15 15

The problem

“ One Product ”

11 5 6

11 7 8

The problem

“ One Product ”

11 5 6

11 7 8

The problem

“ One Product ”

11 5 6

11 7 8

The problem

“ One Product ”

11 5 6

11 7 8 [ -1]

The problem

“ One Product ”

11 5 6

11 7 7

The problem

“ One Product ”

11 5 6

11 7 7

The solution

Helping to increase products visibility across multiple channels and geographies;

Saving time and reducing data entry errors with only one data entry point which is Magento catalog;

Preventing overselling with real-time stock management; Using best of both systems: for each Bay order, a corresponding Magento

order is created: M2E pro dynamically links those two together and updates changes accordingly.

The solution

Facilitating use of various pricing strategies across different stores, channels, and geographies.

Automating listing management and allowing users to create flexible rules. Supports multiple accounts / stores / views Supports 3rd parties listing tools Optimizing your eBay listings for mobile devices Integrated translation services (languages supported UK,DE,IT,SP,FR)

From ESS to M2E

Web Development Zend, Codeigniter,

JQuery, Ext JS (Sencha)

.NET Platform Development

ASP.NET v3.5 and ASP.NET MVC,

Windows Forms

From ESS to M2E

Java/J2EE Development

JSP, Servlets, JDBC, Spring Framework, Struts, Hibernate

From ESS to M2E

iPhone and Android Platform

Development

From ESS to M2E

Completed projects include:

Meta Trader API SAP B1 API Forex Trading Platform Multi-tier Betting/Trading System MS Outlook add-on & eBay connector Warehouse Management System

From ESS to M2E

Online stores Various web portals Planning tools Customized CMS’s Customized ERP’s Social Networks

Completed projects include:

Meta Trader API SAP B1 API Forex Trading Platform Multi-tier Betting/Trading System MS Outlook add-on & eBay connector Warehouse Management System

From ESS to M2E

Online stores Various web portals Planning tools Customized CMS’s Customized ERP’s Social Networks

PRO’s: Bigger and broader market Following trends Constant learning

CON’s: Ongoing projects support Varied skill set Large teams

Being a generalist:

From ESS to M2E

Magento Development Theme Design, Custom

Implementation, Custom Extension

Development

We tried, it worked..

• Streamlined processes • Reduced headcount • Become real experts

Becoming a specialist

Today, in numbers.

60,000 + downloads 22,000 + active eBay accounts 7,000,000 + live listings AUD 600,000,000 + annual tx volume 5% users sell AUD 1M+ monthly 11% of users are from Australia

4 Key Lessons

Select a platform

Talk to customers

Solve a problem

Improve the solution

Lesson 1: Select a platform

Lesson 1 : select a platform

Technology Community Growth Potential Scalability

Lesson 2: talk to customers

Lesson 2 : talk to customers

• Eager to talk Problems Challenges Competition

Lesson 2 : talk to customers

• Easy to find Online forums Magento events e-Commerce events Retail conferences High street

Lesson 3: solve a problem

Lesson 3 : solve a problem

• Does a solution exist? • Is it a popular solution? • What do customers say? • Is it robust enough ? • Can it scale?

• Great research tool for existing solutions

• Identify market opportunities for new solutions

Lesson 3 : solve a problem

Outside Investment • a specific project • request for change • may be funded

Lesson 4: improve the solution

• Keep Talking to your Customers • Feedback on Connect • High-Touch Customers

Lesson 4: improve the solution

• 6 years of continuous work • 3 different versions • version 6.x revamped GUI • 60+ major releases • 1500+ emails a month

The opportunities are out there!!!

• Innovate • Experiment • Improve • Compete >> Being small is good!!!!

“Hello World”…

while( ! repeat (”Experiment “,” Innovate “,” Customer Focus ” ) ) { bool workHard = true;

bool doNotGiveUp = true; bool haveFun = true;

platform user

product

Lessons Learned Creating the Most Downloaded Extension on Connect - Magento · 2020-06-13 ·...

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Selling on eBay from Magento€¦ · Selling on eBay from Magento Henri Huch (eBay) Alex Podopryhora ... • 7 – 12% increase in revenue ... • 1 second delay can equate to a 7%