Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Lessons Learned Creating the Most Downloaded Extension on Connect
Alex Podopryhora co-founder / MD
Agenda
1. From ESS to M2E
2. 4 Key Lessons learned
From ESS to M2E
From ESS to M2E
Web Development
Zend, Codeigniter,
JQuery, Ext JS
(Sencha)
.NET Platform
Development
ASP.NET v3.5 and
ASP.NET MVC,
Windows Forms
From ESS to M2E
Java/J2EE
Development
JSP, Servlets,
JDBC, Spring
Framework, Struts,
Hibernate
From ESS to M2E
iPhone and
Android Platform
Development
From ESS to M2E
Completed projects include:
Online stores
Various web portals
Planning tools
Customized CMS’s
Customized ERP’s
Social Networks
Meta Trader API
SAP B1 API
Forex Trading Platform
Multi-tier Betting/Trading System
MS Outlook add-on & eBay connector
Warehouse Management System
From ESS to M2E
PRO’s:
Bigger and broader market
Following trends
Constant learning
CON’s:
Ongoing projects support
Varied skill set
Large teams
Being a generalist:
From ESS to M2E
Magento
Development
Theme Design,
Custom
Implementation,
Custom Extension
Development
We tried, it worked..
• Streamlined processes
• Reduced headcount
• Become real experts
Becoming a specialist
Today, in numbers.
60,000 + downloads
22,000 + active eBay accounts
7,000,000 + live listings
$500,000,000 + annual
transaction volume
+
4 Key Lessons
Select a platform
Talk to customers
Solve a problem
Improve the solution
Lesson 1: select a platform
Lesson 1 : select a platform
Technology
Community
Growth Potential
Scalability
Lesson 2: talk to customers
Lesson 2 : talk to customers
• Eager to talk Problems Challenges Competition
Lesson 2 : talk to customers
• Easy to find
Online forums
Magento events
e-Commerce
events
Retail conferences
High street
Lesson 3: solve a problem
Lesson 3 : solve a problem
• Does a solution exist?
• Is it a popular solution?
• What do customers say?
• Is it robust enough ?
• Can it scale?
• Great research
tool for existing
solutions
• Identify market
opportunities for
new solutions
Lesson 3 : solve a problem
Lesson 3 : solve a problem
Outside Investment
• a specific project
• request for change
• may be funded
Lesson 4: improve the solution
Lesson 4: improve the solution
• Keep Talking to your
Customers
• Feedback on Connect
• High-Touch Customers
Lesson 4: improve the solution
Lesson 4: improve the solution
• 6 years of continuous work
• 3 different versions
• version 6.x revamped GUI
• 50+ major releases
• 1500+ emails a month
The opportunities are out there!!!
• Innovate
• Experiment
• Improve
• Compete
>> Being small is good!!!!
“Hello World”…
while( ! repeat (”Experiment “,” Innovate “,” Customer Focus ” ) )
{
bool workHard = true;
bool doNotGiveUp = true;
bool haveFun = true;
}; platform user
product