Left Side, Strong Side: Marketing for your Student Organization

Left Side, Strong SideMarketing for your Student

Organization

Who are we?

Kristi Lafree2009-10 VP of Marketing2010-11 SVP of Community

Hometown: South Bend, IndianaMajor: Journalism, Political Science

klafree@indiana.edu

Who are we?

Ryan Walts2009-10 Director of Homecoming2010-11 VP of Marketing

Hometown: Evansville, INMajor: Accounting, Technology

Management

rtwalts@indiana.edu

Who are we?

Ryan Walts

Interesting Fact: I was in a relationship with our SAA mascot, and it was complicated.

Who are we?

Kristi Lafree

Interesting Fact: I’m too cheap to pay for wireless.

IU SAA

Indiana UniversityBloomington, Indiana32,490 undergraduate students9,857 graduate and professional

students

IU Student Alumni Association2009: approx. 3,200 membersGroup Type: OpenRecent Awards: CASE ASAP District 5

Outstanding External Program (Networking Nights); Recognized for Leadership Development among IU

Agenda

• Abstract Reality• 1. Streamline Your Identity• 2. Create a Brand• 3. Get Creative• 4. Rules We Live By

Left Side, Strong Side

• Remember the Titans

Left Side

Budgeting

Scheduling

Production time

Manpower

Strong Side

Design

Brainstorming

Social Media

Video Ideas

Publicity Stunts

Abstract Reality

Insta-poll

How many of you have a marketing/advertising component of your student group structure?

Where do we fit in? (2009)

Where do we fit in? (2010)

1. Streamline your Identity

Insta-poll

How many of you have a go-to description of what your organization is about?

Students Today. Hoosiers Forever.

Common Questions• “How can you be a students and an alumnus?”

We work to connect students with alumni while students are still in college.

• “What do you DO?”We have a variety of events and programs that reflect our three core organizational pillars: Community, Leadership, and Tradition

• “Oh, that group’s for alumni only.”We’re actually a student group that’s sponsored by the IU Alumni Association.

Membership Package$15:

• Access to events

• Discount card

• T-shirt

2. Create a brand

Why?

Why create a brand?

• Campus is large• School colors are invisible• McDonald’s arches are consistent• Professionalism is silent

Define a Style

• Fonts• Colors

Define a Style

• Logos– Official vs. Non-official

• Repetitive usage

3. Get Creative

Insta-poll

How many of you use videos as a means of promotion?

Videos

• Don’t be afraid. – Equipment– Software– Time– Talent– Uploading• YouTube vs.

Facebook

Videos

• Serious: – “Come Back”

• Spoof: – Nearly Naked Mile

Videos

• Playback checklist: – Is the music too loud? Is it distracting? – Are the dates and locations of any events

being promoted clearly identified? – Does the video reflect the brand? – Are the links to our social media pages

included? – Is the movie longer than three minutes?

• Less than 90 seconds if viral

Freshmen Attack

• Summer Orientation– Resource Library• Display board

–Mob mentality– Bursar option– Lasting impression• Destination IU

Design

• Use resources:

- Kuler

Design

• Use resources:

- IconFinder

Design

• Use resources:

- 1001fonts.com

Photos

• Have a photoshoot

• Stock photo usage: – Social Media– Flyers–Web

• COW (Committee of the Whole)– CALF (Committee to

Attain Leadership Foundations)

• Style consistencies

Internal Branding

Insta-poll

How many of you have extra inventory laying around?

Extra Inventory

• 2 for 1 deals

“Don’t chase the tools, chase the goals.”

- Brad WardBluefuego.com

Social Media

Twitter vs. Facebook

• Define your goals– Interaction vs.

Broadcast

• To link or not to link?

BrianOn.com

Twitter and Interaction

• Reaching alumni– Question of the

Day

ViralBlog.com

Facebook and Broadcasting

• Fanpage vs. group– Events– URL– Private

Facebook 2.0

• Broadcast requires followers

• Viral competition

Rules We Live By

Comic SansBan

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to Run Nearly Naked

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to Run Nearly Naked!!!!!!!!!!

Overkill.

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to Run Nearly Naked…

Creepy.

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to RNN.

Internal jargon needs to stay internal.

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to run nearly naked.

Pick a style.

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to Run Naked.

Read backwards.

Rules We Live By

Facebook grammar matters.

Indiana University Student Alumni Association is excited to Run Nearly Naked, lol.

Just don’t.

Rules We Live By

Humor sells

Rules We Live By

… but your parents aren’t funny.

Questions?

facebook.com/iusaa

twitter.com/iusaa