Upload
klafree
View
1.095
Download
0
Tags:
Embed Size (px)
Citation preview
Left Side, Strong SideMarketing for your Student
Organization
Who are we?
Kristi Lafree2009-10 VP of Marketing2010-11 SVP of Community
Hometown: South Bend, IndianaMajor: Journalism, Political Science
Who are we?
Ryan Walts2009-10 Director of Homecoming2010-11 VP of Marketing
Hometown: Evansville, INMajor: Accounting, Technology
Management
Who are we?
Ryan Walts
Interesting Fact: I was in a relationship with our SAA mascot, and it was complicated.
Who are we?
Kristi Lafree
Interesting Fact: I’m too cheap to pay for wireless.
IU SAA
Indiana UniversityBloomington, Indiana32,490 undergraduate students9,857 graduate and professional
students
IU Student Alumni Association2009: approx. 3,200 membersGroup Type: OpenRecent Awards: CASE ASAP District 5
Outstanding External Program (Networking Nights); Recognized for Leadership Development among IU
Agenda
• Abstract Reality• 1. Streamline Your Identity• 2. Create a Brand• 3. Get Creative• 4. Rules We Live By
Left Side, Strong Side
• Remember the Titans
Left Side
Budgeting
Scheduling
Production time
Manpower
Strong Side
Design
Brainstorming
Social Media
Video Ideas
Publicity Stunts
Abstract Reality
Insta-poll
How many of you have a marketing/advertising component of your student group structure?
Where do we fit in? (2009)
Where do we fit in? (2010)
1. Streamline your Identity
Insta-poll
How many of you have a go-to description of what your organization is about?
Students Today. Hoosiers Forever.
Common Questions• “How can you be a students and an alumnus?”
We work to connect students with alumni while students are still in college.
• “What do you DO?”We have a variety of events and programs that reflect our three core organizational pillars: Community, Leadership, and Tradition
• “Oh, that group’s for alumni only.”We’re actually a student group that’s sponsored by the IU Alumni Association.
Membership Package$15:
• Access to events
• Discount card
• T-shirt
2. Create a brand
Why?
Why create a brand?
• Campus is large• School colors are invisible• McDonald’s arches are consistent• Professionalism is silent
Define a Style
• Fonts• Colors
Define a Style
• Logos– Official vs. Non-official
• Repetitive usage
3. Get Creative
Insta-poll
How many of you use videos as a means of promotion?
Videos
• Don’t be afraid. – Equipment– Software– Time– Talent– Uploading• YouTube vs.
Videos
• Serious: – “Come Back”
• Spoof: – Nearly Naked Mile
Videos
• Playback checklist: – Is the music too loud? Is it distracting? – Are the dates and locations of any events
being promoted clearly identified? – Does the video reflect the brand? – Are the links to our social media pages
included? – Is the movie longer than three minutes?
• Less than 90 seconds if viral
Freshmen Attack
• Summer Orientation– Resource Library• Display board
–Mob mentality– Bursar option– Lasting impression• Destination IU
Design
• Use resources:
- Kuler
Design
• Use resources:
- IconFinder
Design
• Use resources:
- 1001fonts.com
Photos
• Have a photoshoot
• Stock photo usage: – Social Media– Flyers–Web
• COW (Committee of the Whole)– CALF (Committee to
Attain Leadership Foundations)
• Style consistencies
Internal Branding
Insta-poll
How many of you have extra inventory laying around?
Extra Inventory
• 2 for 1 deals
“Don’t chase the tools, chase the goals.”
- Brad WardBluefuego.com
Social Media
Twitter vs. Facebook
• Define your goals– Interaction vs.
Broadcast
• To link or not to link?
BrianOn.com
Twitter and Interaction
• Reaching alumni– Question of the
Day
ViralBlog.com
Facebook and Broadcasting
• Fanpage vs. group– Events– URL– Private
Facebook 2.0
• Broadcast requires followers
• Viral competition
Rules We Live By
Comic SansBan
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to Run Nearly Naked
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to Run Nearly Naked!!!!!!!!!!
Overkill.
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to Run Nearly Naked…
Creepy.
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to RNN.
Internal jargon needs to stay internal.
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to run nearly naked.
Pick a style.
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to Run Naked.
Read backwards.
Rules We Live By
Facebook grammar matters.
Indiana University Student Alumni Association is excited to Run Nearly Naked, lol.
Just don’t.
Rules We Live By
Humor sells
Rules We Live By
… but your parents aren’t funny.
Questions?
facebook.com/iusaa
twitter.com/iusaa