Lean Dashboard v3.4 TEMPLATE Pollienizer

Lean Canvas [PROJECT NAME HERE]

PRODUCT

1. PROBLEM 4. SOLUTION

ALTERNATIVES 8. KEY METRICS

7. COST STRUCTURE

[PROJECT NAME HERE]

PRODUCT MARKET

3. UNIQUE VALUE PROPOSITION 9. UNFAIR ADVANTAGE

10. TOP RIGHT 5. CHANNELS

7. COST STRUCTURE 6. REVENUE STREAMS

format courtesy of Ash Maurya, http://leancanvas.com/

MARKET

2. CUSTOMERS

6. REVENUE STREAMS

format courtesy of Ash Maurya, http://leancanvas.com/

AARRR MetricsMetric Sample Data

Acquisition1

2

3

Activation1

2

3

Retention1

2

3

Referral1

2

3

Revenue1

2

3

Monetary Value Examples

Ad CTR or CPC, Organic search traffic, Partner traffic or referrals, Inbound requests, bounce rate

Pages viewed, time on site, account created, login via FB, email captured, free trial sign up, key actions taken (e.g. item added to shopping card, item favorited),

Email open rate or CTR, FB/Twitter traffic/Pinterest traffic, 1 week/month return rate or repeat rate for key actions (e.g. % of purchasers who return to make a second purchase), % of total visitors who are returners

% of users who refer, conversion rate for referral actions (e.g. how many email referrals convert to users), viral coefficient or K factor (Invitations * Conversion Rate = K Factor)

% of paying users (fremium/SaaS), % of users who complete a transaction, transaction frequency (e.g. # of purchaes per user per month), basket size, % of revenue from diff. sources,

AARR graphic and concept courtesy of Dave McClure - http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Lean Dashboard

Week Beginning 11-Feb

Count 1

Capital Burn Down

Weekly Hypothesis

Valid/Invalid Valid

Metrics

OMTMA [1]A [2]R [3]R [4]R [5]

Goals

NO FAIL

Customer Development

e.g. A will happen if I do B. [Metric]

Product Development

Capital Development

Learnings

Customer

Product

Market/Competition

Other

18-Feb 25-Feb 4-Mar

2 3 4

Startup Science

11-Mar 18-Mar 25-Mar

5 6 7

Startup Science

1-Apr 8-Apr 15-Apr

8 9 10

Startup Science

22-Apr 29-Apr 6-May

11 12 13

13-May 20-May 27-May

14 15 16

This Quarter

Quarter e.g. Q1 2013

Theme e.g. revenue

Value e.g. #Teamwork

OMTM e.g. shopping cart size

Focus Do

1 e.g. fundraising

2

3

4

5

70% Time 30% Time

e.g. customer service improvements

Don't

e.g. UI overhaul

0% Time

Business Model

Revenue Model Discovered Validated

Customer count 500 10,000

Product 1 revenue per year per customer $60 $60

Product 1 % of customers 10% 10%

Product 1 revenue per year $3,000 $60,000

Product 2 revenue per year per customer $2,000 $2,000

Product 2 % of customers 0% 0%

Product 2 revenue per year $0 $0

Product 3 revenue per year per customer $0 $0

Product 3 % of customers 0% 0%

Product 3 revenue per year $0 $0

Total Revenue per Year $3,000 $60,000

Average product revenue per customer / year $6 $6

Costs

Customer acquisition cost (average) $100 $40

Years to earn acquisition cost 16.67 6.67

Profit per customer over 5 years -$70 -$10

Scaling Massive Notes

500,000 2,000,000

$60 $60

10% 10%

$3,000,000 $12,000,000

$2,000 $2,000

3% 3%

$30,000,000 $120,000,000

$0 $0

0% 0%

$0 $0

$33,000,000 $132,000,000

$66 $66

$30 $30

0.45 0.45

$300 $300

PRODUCT 1 - Subscription

Subscription / month $5

Avg Months per year 12

TOTAL $60

PRODUCT 2 - Consultations

Margin on consultant / session 400

Session / year / customer 5

TOTAL $2,000