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Lean Dashboard
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Lean Canvas [PROJECT NAME HERE]
PRODUCT
1. PROBLEM 4. SOLUTION
ALTERNATIVES 8. KEY METRICS
7. COST STRUCTURE
[PROJECT NAME HERE]
PRODUCT MARKET
3. UNIQUE VALUE PROPOSITION 9. UNFAIR ADVANTAGE
10. TOP RIGHT 5. CHANNELS
7. COST STRUCTURE 6. REVENUE STREAMS
format courtesy of Ash Maurya, http://leancanvas.com/
MARKET
2. CUSTOMERS
6. REVENUE STREAMS
format courtesy of Ash Maurya, http://leancanvas.com/
AARRR MetricsMetric Sample Data
Acquisition1
2
3
Activation1
2
3
Retention1
2
3
Referral1
2
3
Revenue1
2
3
Monetary Value Examples
Ad CTR or CPC, Organic search traffic, Partner traffic or referrals, Inbound requests, bounce rate
Pages viewed, time on site, account created, login via FB, email captured, free trial sign up, key actions taken (e.g. item added to shopping card, item favorited),
Email open rate or CTR, FB/Twitter traffic/Pinterest traffic, 1 week/month return rate or repeat rate for key actions (e.g. % of purchasers who return to make a second purchase), % of total visitors who are returners
% of users who refer, conversion rate for referral actions (e.g. how many email referrals convert to users), viral coefficient or K factor (Invitations * Conversion Rate = K Factor)
% of paying users (fremium/SaaS), % of users who complete a transaction, transaction frequency (e.g. # of purchaes per user per month), basket size, % of revenue from diff. sources,
AARR graphic and concept courtesy of Dave McClure - http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Lean Dashboard
Week Beginning 11-Feb
Count 1
Capital Burn Down
Weekly Hypothesis
Valid/Invalid Valid
Metrics
OMTMA [1]A [2]R [3]R [4]R [5]
Goals
NO FAIL
Customer Development
e.g. A will happen if I do B. [Metric]
Product Development
Capital Development
Learnings
Customer
Product
Market/Competition
Other
18-Feb 25-Feb 4-Mar
2 3 4
Startup Science
11-Mar 18-Mar 25-Mar
5 6 7
Startup Science
1-Apr 8-Apr 15-Apr
8 9 10
Startup Science
22-Apr 29-Apr 6-May
11 12 13
13-May 20-May 27-May
14 15 16
This Quarter
Quarter e.g. Q1 2013
Theme e.g. revenue
Value e.g. #Teamwork
OMTM e.g. shopping cart size
Focus Do
1 e.g. fundraising
2
3
4
5
70% Time 30% Time
e.g. customer service improvements
Don't
e.g. UI overhaul
0% Time
Business Model
Revenue Model Discovered Validated
Customer count 500 10,000
Product 1 revenue per year per customer $60 $60
Product 1 % of customers 10% 10%
Product 1 revenue per year $3,000 $60,000
Product 2 revenue per year per customer $2,000 $2,000
Product 2 % of customers 0% 0%
Product 2 revenue per year $0 $0
Product 3 revenue per year per customer $0 $0
Product 3 % of customers 0% 0%
Product 3 revenue per year $0 $0
Total Revenue per Year $3,000 $60,000
Average product revenue per customer / year $6 $6
Costs
Customer acquisition cost (average) $100 $40
Years to earn acquisition cost 16.67 6.67
Profit per customer over 5 years -$70 -$10
Scaling Massive Notes
500,000 2,000,000
$60 $60
10% 10%
$3,000,000 $12,000,000
$2,000 $2,000
3% 3%
$30,000,000 $120,000,000
$0 $0
0% 0%
$0 $0
$33,000,000 $132,000,000
$66 $66
$30 $30
0.45 0.45
$300 $300
PRODUCT 1 - Subscription
Subscription / month $5
Avg Months per year 12
TOTAL $60
PRODUCT 2 - Consultations
Margin on consultant / session 400
Session / year / customer 5
TOTAL $2,000
