Lauren Hallden - Social Media, Voice and Identity on the Web

Lauren Hallden

Graphic Designer, RJMetrics

laurenhallden.com

@phillylauren

I work at a startup!

I work at a startup!

Personal work(and some stuff from class)

A text generator that creates filler text

for your dating profile.

Why?

In trying to present ourselves as unique and

interesting, we end up sounding alike.

Why?

Pinterest is home to many inspirational

quotes that are:

Obvious

Obvious

Dubious

Dubious

Dubious

Meaningless

Meaningless

Meaningless

Borrow common inspirational words and

phrases, use them to design new pins that

are intentionally meaningless

Track the results.

Project

Initial Pin Popularity

12

24

48

36

48

905

88

14

87

8

41

55

24

5

42

6

Pin Popularity - Today

Some users are awareof the parody...

But plenty are not.

But plenty are not.

But plenty are not.

But most are not.

Contemporary Is

Project

How can you use graphic design—words,

images, media—to express the ideas that

represent the contemporary fringe?

I start working with twitter.

A mobile site and twitter bot designed to interact with lonely people.

@alonelyproject

Why?

#lolsob

Questions?

@phillylauren