Market Research

Lauren Evans.

Kerrang

Circulation44,013Readership421,000

Mission StatementKerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc., to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educatorNichola Browne – Editor

NME

Circulation: 33,875Readership:325,000

“I can trust it”- “Its full of facts that we should all know but don’t BUT we do nowthanks to NME”- “Honest no-holds barred reviews”.MUSICNot surprisingly NME readers arecompletely obsessed by music.Reader research has demonstratedthat they rely on the editorial and theads to keep them up to datewith new music. This knowledge thenmakes them the authority in music intheir peer group.FILMSNME readers enjoy watching films,both in the cinema and at home. Theytend to buy a new DVD every month(higher than the national average)

Q

‘Q is a Bastian for music of substance – guiding its readers through just the good stuff in all forms of music each month via its unparalleled access and Q Review, the world’s biggest and best music guide.’Paul Rees – Editor-in-Chief

Circulation89,450Readership550,000