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Large Data Center, Total system for efficiencyWFES – January 2010
Large Data Centers
Making the connection
RACK ROW ROOM BUILDING for total system efficiency and availability
Schneider Electric 3WFES – Jan 2010
Active energy management architecture… from power plant to plug
Compatibility across key application areas
Leveraging open standards between Schneider Electric and third-party suppliers
Schneider Electric 4WFES – Jan 2010
● The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance
● The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards (Energy Star ratings)
● The European Commission’s Institute for Energy is defining a “Code of Conduct” for data center efficiency
● Enterprise companies are starting to make public carbon commitments
Industry-wide movement is underway to shape policy and behavior
is a founding member and on the board of directors of The Green Grid
Data center governance
Efficiency canEfficiency can’’t be ignored anymoret be ignored anymore
Schneider Electric 5WFES – Jan 2010
DCPI is….Data Center Physical Infrastructure
Our complete endOur complete end--toto--end view has profound end view has profound implications for AVAILABILITY and EFFICIENCY implications for AVAILABILITY and EFFICIENCY
Covering all levels of power, cooling, rack systems, security, management that support the IT equipment
IT floorThe “white space”
Schneider Electric 6WFES – Jan 2010
Challenges converging on data centers● IT density is increasing, and is outstripping the capabilities of
traditional power and cooling infrastructure● Centralization of distributed data centers● Virtualization and on-demand computing
● Design & build cycle time needs to be faster and more predictable● Volatile business climate requires exceptional
data center agility to keep pace● IT technology changes offer significant business
advantage to “early adopters”
● Energy efficiency is now a global issue● Data centers are in the spotlight due to high energy usage that
continues to increase● Energy cost and availability are affecting the bottom line
Schneider Electric 7WFES – Jan 2010
… all putting pressure on AVAILABILITY
These challenges are interrelated, so solutions These challenges are interrelated, so solutions must take a broad SYSTEM view must take a broad SYSTEM view
AVAILABILITY is the ever-present key challenge for data centers
Schneider Electric 8WFES – Jan 2010
Solutions – A whole-system approach for across-the-board benefits
●Component reliability is now a given● Reliable devices and subsystems are available
from many vendors● The next step: Shift focus to integrated
reliability of the entire system
●High component efficiency is typically“OPEX friendly” but “CAPEX unfriendly”
●High-efficiency system designs● Surprisingly, whole-system solutions
can be CAPEX friendly as well as OPEX friendly*
* Davis Langdon study: “Cost of Green Revisited”http://www.davislangdon.com/upload/images/publications/USA/The%20Cost%20of%20Green%20Revisited.pdf
A solutions approach provides advantages in A solutions approach provides advantages in RELIABILITY, EFFICIENCY, and COSTRELIABILITY, EFFICIENCY, and COST
LEED Certification
“ … designed to promote design and construction practices that increase profitability while reducing the negative environmental impacts of buildings”
Schneider Electric 9WFES – Jan 2010
We can take you there
The Future
• Best-in-class hardware portfolio & services
• End-to-end management• Decades of experience in data
center implementations
Agile solutions that are …• Customizable • Repeatable• Better planned• Better coordinated
Schneider has the pieces and knowledge to put it all together
Schneider is uniquely positioned to lead this evolutionSchneider is uniquely positioned to lead this evolution
EvolutionUnstoppable industry trends
Schneider Electric 10WFES – Jan 2010
Why Schneider?
Total breadth and depth that is Total breadth and depth that is unmatched in our industryunmatched in our industry
BROAD EXPERTISE
Intellectual capital in all data center support systems
RELATIONSHIPSCompleting the circle of
industry touch-points that make it happen
THOUGHT LEADERSHIP
Our ideas steer the industry
1 2 3
ONE COMPANY
Streamlined customer experience
4
Schneider Electric 11WFES – Jan 2010
Broad expertise1Why Schneider?
2 3 41Rack-row-room-building
EndEnd--toto--end, wrapend, wrap--around portfolio enables around portfolio enables holistic designholistic design for highest availability and efficiencyfor highest availability and efficiency
Our products
Our partners
Schneider Electric 12WFES – Jan 2010
Broad expertise1Why Schneider?
Decades of experience: 40 years in large data centers
● All DCPI elements: Rack-row-room-building● Power● Cooling● Management software● Physical security● Rack systems
Services that bring it all together Services that bring it all together ––analysis, assessment, design, maintenance, analysis, assessment, design, maintenance,
installation, startinstallation, start--up, commissioning, trainingup, commissioning, training
2 3 41
Schneider Electric 13WFES – Jan 2010
PowerBroad expertise:
Experts in design and operation of multi-vendor components across various and complex subsystems
Power subsystems●Medium-voltage switchgear●Emergency generators● Transfer switches
Power coordination services● Auto-transfer schemes for utility and back-up power● Complex control integration ● Short-circuit and breaker protection coordination● Cross-vendor interoperability
Design and postDesign and post--installation services address or installation services address or resolve your greatest energy challengesresolve your greatest energy challenges
Schneider Electric 14WFES – Jan 2010
96.7% efficient as low as 60% load
Symmetra MegaWatt
Broad expertise:
Best-in-class, scalable/modular high-efficiency UPS systems
Energy-efficient transformersRack-row-room-buildingpower distribution
Energy savings payback in a reasonable period
Power
MGE Galaxy/EPS
Up to 98% efficient
Schneider Electric 15WFES – Jan 2010
●Room cooling●Precision perimeter cooling
●Row cooling – Close-coupled cooling™
● Targeted local cooling for high density areas●Variable fan speed for increased efficiency
Matches fan speed to server demand
●Containment of airflow●Eliminates air mixing
Further improves efficiency and capacity
●Hybrid cooling environments●Optimize efficiency while meeting variable density
requirements●Agility of drop-in “pod” for fast upgrades
InRowTM
Hot-aisle containment (“HAC”)
Rack air containment (“RAC”)
CoolingBroad expertise:
Room, row, containment, and “hybrid”
InRoom™
Schneider Electric 16WFES – Jan 2010
● Universal compatibility●Accommodates diverse server and
networking requirements ● Flexible solutions
• Increase deployment speed ● Highest efficiency
●Optimized airflow cable management and racks
• Scalable components • Supports evolving IT technologies
MANAGEMENT advantage:• Up to four metered clients • Zero-U vertical space
Rack systemsBroad expertise:
Schneider Electric 17WFES – Jan 2010
Physical security
● Comprehensive physical and logical security●Risk analysis and design● Full system integration – access control and surveillance from building
entrance to rack
Data SECURITY is now on par with data AVAILABILITY
● Industry-leading technologies:●Access control● Intrusion detection● Fire and life-safety●Video surveillance●Analytics
Broad expertise:
• Intrusion detection•Card readers
Securityworkstations at key locations
•CCTV / DVR•Digital video management
Surveillance /intrusion detection Access control Environmental
monitoring
Schneider Electric 18WFES – Jan 2010
● Full suite of management software for monitoring and control Schneider Electric is the only DCPI* company offering total comprehensive management – building automation, IT floor, power quality
● Ability today to integrate management platforms● A vision for tomorrow for simplified, integrated management
Remove silos, create energy awareness across entire data center
“Smart” management system
Management software
*DCPI = Data Center Physical Infrastructure
Broad expertise:
Schneider Electric 19WFES – Jan 2010
Broad expertise:
Services ● Spanning the data center life cycle
●Analysis●Assessment ●Planning and consulting ●Design ●Architecture/engineering support●Project management
●Equipment sourcing & scheduling ●Construction ● Installation●Assembly and start-up ●Commissioning ● Integration
●Operations, maintenance and repair●Remote monitoring: Building automation, IT floor, power quality, security● Training●Asset planning
The human element that ties it all together
Schneider Electric 20WFES – Jan 2010
Relationships2Why Schneider?
● Industry-wide relationships enable Schneider to work with all the influence points to provide a “circle of support” around your project
● More benefits …●Pragmatic view of business challenges facing data center consultants,
designers, and operators●Real world experience in data centers from service entrance to rack
Coordination with 3Coordination with 3rdrd parties is crucial to a complete parties is crucial to a complete solution that maximizes availability and efficiencysolution that maximizes availability and efficiency
● CE firms● Contractors● OEMs
● System integrators● IT channels● IT vendors
1 2 3 4
Schneider Electric 21WFES – Jan 2010
IT partnersCollaborative development
of solutions
Key industry groupsContributing to the development
of industry standards
RegulatorsAdvising on emerging environmental
and safety standards
Partners, government, industry, influencersRelationships:
Contractors / EngineersCollaborative support to develop and
deploy standards/solutions
Schneider Electric 22WFES – Jan 2010
1 2Thought leadership
3 43
Why Schneider?
1 2 4
White papersThought leadership from the Data Center Science Center
Energy University Energy management awareness and education
Data Center University Courses for those tasked with critical decision-making and infrastructure planning of data centers
Schneider Technology Center 100,000 square foot facility in O’Fallon, Missouri (USA) is a showcase and testbed for Schneider, its customers, and industry partners to learn and teach efficient approaches to power and cooling
Schneider Electric 23WFES – Jan 2010
Carbon footprint
Quickly determine costs, efficiency, carbon footprint by …
●Size●Density●Redundancy ●Architecture
Power/cooling efficiencyData center capital cost
Make informed decisionsMake informed decisions……BEFORE you design your data centerBEFORE you design your data center
Interactive toolsThought leadership:
TOOLS™
Schneider Electric 24WFES – Jan 2010
A history of product innovation
First 3-phase UPSby Merlin Gerin
First to provide direct digital
control technology for
building automation
1993 1998
2004
1978
MGE™Galaxy™
line is launched
1964 1997
scalable, redundant UPS
introduced
Symmetra®
20072003 2005
Introduced
Integration of power, cooling, racks,
management, and service
NetBotzacquired, bringing
environmental and video
surveillance to the data center
Schneider Electric acquires APC and forms the Critical Power & Cooling
Services (CPCS) BU
APC revolutionizescooling market with row-based
cooling
2006
APC Science Center created to advance
thought leadership of data center design
and operation
1999
TAC introduces complete building
management solutions based on open integrated
systems for building IT
Thought leadership:
1990
PowerLogicline of
electronic metering is introduced
Large Data Center Solution Team formed
2001
First to integrate a web server
into a building controller
Schneider Electric 25WFES – Jan 2010
1 2 3 4One company4Why Schneider?
● Bringing it all together – a dedicated and documented commitment● “One Schneider” is the company program for 2009-2011
Announced at the annual shareholders meeting - April 23, 2009
● One solution provider● Integrated system approach (INT Level 3)
● Greatly mitigated issues during commissioning and operation
● Drive for energy efficiency
● One company to call for the design, build, remote monitoring, maintenance and upgrade for the entire data center solution
Schneider Electric 26WFES – Jan 2010
Schneider combines the essential ingredients
Go FAST – Agile, customizable and repeatable designs Go DENSE – Innovative cooling strategies and power managementGo GREEN – Holistic design, “smart” management:
AND raise the bar for business value …
AVAILABILITY EFFICIENCY
To meet your business challenges …
Broad expertise Relationships Thought leadership One company
Schneider Electric 27WFES – Jan 2010
Example of a One-Schneider solution:Drop-in “pod”
InRow™ cooling units
Challenge: Upgrade existing data center to be high-density capableSolution: Drop-in “pod”
Schneider Electric 28WFES – Jan 2010
One customer’s VERY large data centerSwitch Communication – a SuperNAP* in Las Vegas
A single point of contact … best-of-breed, best-of-product, in a one-stop location through Schneider. It’s been an excellent relationship as far as response time, cost savings, and total cost of ownership.
*NAP = Network Access Point
Voice of a customer:
Schneider Electric 29WFES – Jan 2010 http://www.thewhir.com/web-hosting-news/041509_Uptime_Announces_Green_Enterprise_Winner
For InRow™ cooling products with active response controls and integrated thermal containment
2009 Green Enterprise Award
uptimeinstitute.org
energy.gov
Co-sponsored by the Uptime Institute and the U.S. Department of Energy
Honoring organizations who have made significant achievements in reducing energy consumption in data centers
Schneider Electric wins prestigious award
Category:Energy Efficient Products: IT
Schneider Electric 30WFES – Jan 2010
Make the most of your energy™
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