Large Data Centers- total system for efficiency · power, cooling, rack systems, security, ... Data centers are in the spotlight due to high energy usage that ... Large Data Centers-

Large Data Center, Total system for efficiencyWFES – January 2010

Large Data Centers

Making the connection

RACK ROW ROOM BUILDING for total system efficiency and availability

Schneider Electric 3WFES – Jan 2010

Active energy management architecture… from power plant to plug

Compatibility across key application areas

Leveraging open standards between Schneider Electric and third-party suppliers


● The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance

● The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards (Energy Star ratings)

● The European Commission’s Institute for Energy is defining a “Code of Conduct” for data center efficiency

● Enterprise companies are starting to make public carbon commitments

Industry-wide movement is underway to shape policy and behavior

is a founding member and on the board of directors of The Green Grid

Data center governance

Efficiency canEfficiency can’’t be ignored anymoret be ignored anymore


DCPI is….Data Center Physical Infrastructure

Our complete endOur complete end--toto--end view has profound end view has profound implications for AVAILABILITY and EFFICIENCY implications for AVAILABILITY and EFFICIENCY

Covering all levels of power, cooling, rack systems, security, management that support the IT equipment

IT floorThe “white space”


Challenges converging on data centers● IT density is increasing, and is outstripping the capabilities of

traditional power and cooling infrastructure● Centralization of distributed data centers● Virtualization and on-demand computing

● Design & build cycle time needs to be faster and more predictable● Volatile business climate requires exceptional

data center agility to keep pace● IT technology changes offer significant business

advantage to “early adopters”

● Energy efficiency is now a global issue● Data centers are in the spotlight due to high energy usage that

continues to increase● Energy cost and availability are affecting the bottom line


… all putting pressure on AVAILABILITY

These challenges are interrelated, so solutions These challenges are interrelated, so solutions must take a broad SYSTEM view must take a broad SYSTEM view

AVAILABILITY is the ever-present key challenge for data centers


Solutions – A whole-system approach for across-the-board benefits

●Component reliability is now a given● Reliable devices and subsystems are available

from many vendors● The next step: Shift focus to integrated

reliability of the entire system

●High component efficiency is typically“OPEX friendly” but “CAPEX unfriendly”

●High-efficiency system designs● Surprisingly, whole-system solutions

can be CAPEX friendly as well as OPEX friendly*

* Davis Langdon study: “Cost of Green Revisited”http://www.davislangdon.com/upload/images/publications/USA/The%20Cost%20of%20Green%20Revisited.pdf

A solutions approach provides advantages in A solutions approach provides advantages in RELIABILITY, EFFICIENCY, and COSTRELIABILITY, EFFICIENCY, and COST

LEED Certification

“ … designed to promote design and construction practices that increase profitability while reducing the negative environmental impacts of buildings”


We can take you there

The Future

• Best-in-class hardware portfolio & services

• End-to-end management• Decades of experience in data

center implementations

Agile solutions that are …• Customizable • Repeatable• Better planned• Better coordinated

Schneider has the pieces and knowledge to put it all together

Schneider is uniquely positioned to lead this evolutionSchneider is uniquely positioned to lead this evolution

EvolutionUnstoppable industry trends


Why Schneider?

Total breadth and depth that is Total breadth and depth that is unmatched in our industryunmatched in our industry

BROAD EXPERTISE

Intellectual capital in all data center support systems

RELATIONSHIPSCompleting the circle of

industry touch-points that make it happen

THOUGHT LEADERSHIP

Our ideas steer the industry

1 2 3

ONE COMPANY

Streamlined customer experience

4


Broad expertise1Why Schneider?

2 3 41Rack-row-room-building

EndEnd--toto--end, wrapend, wrap--around portfolio enables around portfolio enables holistic designholistic design for highest availability and efficiencyfor highest availability and efficiency

Our products

Our partners


Broad expertise1Why Schneider?

Decades of experience: 40 years in large data centers

● All DCPI elements: Rack-row-room-building● Power● Cooling● Management software● Physical security● Rack systems

Services that bring it all together Services that bring it all together ––analysis, assessment, design, maintenance, analysis, assessment, design, maintenance,

installation, startinstallation, start--up, commissioning, trainingup, commissioning, training

2 3 41


PowerBroad expertise:

Experts in design and operation of multi-vendor components across various and complex subsystems

Power subsystems●Medium-voltage switchgear●Emergency generators● Transfer switches

Power coordination services● Auto-transfer schemes for utility and back-up power● Complex control integration ● Short-circuit and breaker protection coordination● Cross-vendor interoperability

Design and postDesign and post--installation services address or installation services address or resolve your greatest energy challengesresolve your greatest energy challenges


96.7% efficient as low as 60% load

Symmetra MegaWatt

Broad expertise:

Best-in-class, scalable/modular high-efficiency UPS systems

Energy-efficient transformersRack-row-room-buildingpower distribution

Energy savings payback in a reasonable period

Power

MGE Galaxy/EPS

Up to 98% efficient


●Room cooling●Precision perimeter cooling

●Row cooling – Close-coupled cooling™

● Targeted local cooling for high density areas●Variable fan speed for increased efficiency

Matches fan speed to server demand

●Containment of airflow●Eliminates air mixing

Further improves efficiency and capacity

●Hybrid cooling environments●Optimize efficiency while meeting variable density

requirements●Agility of drop-in “pod” for fast upgrades

InRowTM

Hot-aisle containment (“HAC”)

Rack air containment (“RAC”)

CoolingBroad expertise:

Room, row, containment, and “hybrid”

InRoom™


● Universal compatibility●Accommodates diverse server and

networking requirements ● Flexible solutions

• Increase deployment speed ● Highest efficiency

●Optimized airflow cable management and racks

• Scalable components • Supports evolving IT technologies

MANAGEMENT advantage:• Up to four metered clients • Zero-U vertical space

Rack systemsBroad expertise:


Physical security

● Comprehensive physical and logical security●Risk analysis and design● Full system integration – access control and surveillance from building

entrance to rack

Data SECURITY is now on par with data AVAILABILITY

● Industry-leading technologies:●Access control● Intrusion detection● Fire and life-safety●Video surveillance●Analytics

Broad expertise:

• Intrusion detection•Card readers

Securityworkstations at key locations

•CCTV / DVR•Digital video management

Surveillance /intrusion detection Access control Environmental

monitoring


● Full suite of management software for monitoring and control Schneider Electric is the only DCPI* company offering total comprehensive management – building automation, IT floor, power quality

● Ability today to integrate management platforms● A vision for tomorrow for simplified, integrated management

Remove silos, create energy awareness across entire data center

“Smart” management system

Management software

*DCPI = Data Center Physical Infrastructure

Broad expertise:


Broad expertise:

Services ● Spanning the data center life cycle

●Analysis●Assessment ●Planning and consulting ●Design ●Architecture/engineering support●Project management

●Equipment sourcing & scheduling ●Construction ● Installation●Assembly and start-up ●Commissioning ● Integration

●Operations, maintenance and repair●Remote monitoring: Building automation, IT floor, power quality, security● Training●Asset planning

The human element that ties it all together


Relationships2Why Schneider?

● Industry-wide relationships enable Schneider to work with all the influence points to provide a “circle of support” around your project

● More benefits …●Pragmatic view of business challenges facing data center consultants,

designers, and operators●Real world experience in data centers from service entrance to rack

Coordination with 3Coordination with 3rdrd parties is crucial to a complete parties is crucial to a complete solution that maximizes availability and efficiencysolution that maximizes availability and efficiency

● CE firms● Contractors● OEMs

● System integrators● IT channels● IT vendors

1 2 3 4


IT partnersCollaborative development

of solutions

Key industry groupsContributing to the development

of industry standards

RegulatorsAdvising on emerging environmental

and safety standards

Partners, government, industry, influencersRelationships:

Contractors / EngineersCollaborative support to develop and

deploy standards/solutions


1 2Thought leadership

3 43

Why Schneider?

1 2 4

White papersThought leadership from the Data Center Science Center

Energy University Energy management awareness and education

Data Center University Courses for those tasked with critical decision-making and infrastructure planning of data centers

Schneider Technology Center 100,000 square foot facility in O’Fallon, Missouri (USA) is a showcase and testbed for Schneider, its customers, and industry partners to learn and teach efficient approaches to power and cooling


Carbon footprint

Quickly determine costs, efficiency, carbon footprint by …

●Size●Density●Redundancy ●Architecture

Power/cooling efficiencyData center capital cost

Make informed decisionsMake informed decisions……BEFORE you design your data centerBEFORE you design your data center

Interactive toolsThought leadership:

TOOLS™


A history of product innovation

First 3-phase UPSby Merlin Gerin

First to provide direct digital

control technology for

building automation

1993 1998

2004

1978

MGE™Galaxy™

line is launched

1964 1997

scalable, redundant UPS

introduced

Symmetra®

20072003 2005

Introduced

Integration of power, cooling, racks,

management, and service

NetBotzacquired, bringing

environmental and video

surveillance to the data center

Schneider Electric acquires APC and forms the Critical Power & Cooling

Services (CPCS) BU

APC revolutionizescooling market with row-based

cooling

2006

APC Science Center created to advance

thought leadership of data center design

and operation

1999

TAC introduces complete building

management solutions based on open integrated

systems for building IT

Thought leadership:

1990

PowerLogicline of

electronic metering is introduced

Large Data Center Solution Team formed

2001

First to integrate a web server

into a building controller


1 2 3 4One company4Why Schneider?

● Bringing it all together – a dedicated and documented commitment● “One Schneider” is the company program for 2009-2011

Announced at the annual shareholders meeting - April 23, 2009

● One solution provider● Integrated system approach (INT Level 3)

● Greatly mitigated issues during commissioning and operation

● Drive for energy efficiency

● One company to call for the design, build, remote monitoring, maintenance and upgrade for the entire data center solution


Schneider combines the essential ingredients

Go FAST – Agile, customizable and repeatable designs Go DENSE – Innovative cooling strategies and power managementGo GREEN – Holistic design, “smart” management:

AND raise the bar for business value …

AVAILABILITY EFFICIENCY

To meet your business challenges …

Broad expertise Relationships Thought leadership One company


Example of a One-Schneider solution:Drop-in “pod”

InRow™ cooling units

Challenge: Upgrade existing data center to be high-density capableSolution: Drop-in “pod”


One customer’s VERY large data centerSwitch Communication – a SuperNAP* in Las Vegas

A single point of contact … best-of-breed, best-of-product, in a one-stop location through Schneider. It’s been an excellent relationship as far as response time, cost savings, and total cost of ownership.

*NAP = Network Access Point

Voice of a customer:

Schneider Electric 29WFES – Jan 2010 http://www.thewhir.com/web-hosting-news/041509_Uptime_Announces_Green_Enterprise_Winner

For InRow™ cooling products with active response controls and integrated thermal containment

2009 Green Enterprise Award

uptimeinstitute.org

energy.gov

Co-sponsored by the Uptime Institute and the U.S. Department of Energy

Honoring organizations who have made significant achievements in reducing energy consumption in data centers

Schneider Electric wins prestigious award

Category:Energy Efficient Products: IT


Make the most of your energy™

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Large Data Centers- total system for efficiency · power, cooling, rack systems, security, ... Data centers are in the spotlight due to high energy usage that ... Large Data Centers-