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LACOSTE
SHERALLI SHARMASHWETA CHOUDHARY
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HISTORY
Ren LACOSTE(1904 1996)
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L.12.12
L Lacoste1- cotton petit pique2- short sleeve design12- sample no. selected by ReneLacoste
Classic polo t-shirtsMade with petit pique cotton fabricHand stitched color2 mother of pearl buttons on the
plaquet
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1961
License tomanufacture and
distribute inspain
1971
License tomanufactureand distribute
clothes inJapan
1978
License tomanufacture
and distributeclothes inBrazil
19331952
1982
License tomanufactureand distribute
clothes inAustralia
1987
License to
manufactureand distributeclothes in
Thailand
1990
License tomanufactureand distributeclothes in
Turkey andMexico 1994
License tomanufacture
and distributeclothes inShanghai
GLOBALIZATION
1993
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Changing the brand image in early2000s.
Targeting the consumers who aremore fashion forward by re-positioning.
Promotions
MARKETING STRATEGY
- Product placement in popular movies and TVshows
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MARKETING MIX
Men
PRODUCT
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MARKETING MIX
Women
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Kids
MARKETING MIX
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MARKETING MIX
Accessories
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MARKETING MIX
Home
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MARKETING MIX
PRICE
PROMOTION
-
Social networking sites- Newspapers , Fashion Magazines- Product placement in popular movies and TV shows-Celebrity and athlete endorsements- Public Relation
PLACE
- 800 sale points all over the world- 37 retail stores in INDIA
-A brand designed with high end consumers in mind that are willingto pay a premium price for a premium product.
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SALES AND DISTRIBUTION
DEVANLAYGROUP
WORLDWIDELICENCEE TOMANUFACTURE ANDDISTRIBUTECLOTHES
SPORTS &LEISURE
APPAREL Ltd
DISTRIBUTORS ININDIA(DELHI)
TURNERMORRISON
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PATTERNS
-Stripes-Small checks-Monochromatic-Minor colour blocking
LACOSTE RUNWAY COLLECTION S/S
2009
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LACOSTE RUNWAY COLLECTION S/S
2010
INSPIRATION-Blue skies and sunshine
COLLECTION-Simple, Sporty, Chic
PATTERNS
- Micro pleated mini skirts-Stripes-Monochromatic-Airy mesh sneakers-Cable knit dresses
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LACOSTE RUNWAY COLLECTION S/S
2011
INSPIRATION-Modernist Architecture
COLLECTION-Tribute to Rene Lacoste
PATTERNS
- Graphic prints-Stripes-Monochromatic-Pleated pants- geometric prints
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LACOSTE RUNWAY COLLECTION S/S
2012
INSPIRATION
COLLECTION-Unconventional Chic
PATTERNS
- Graphic prints- Stripes- Monochromatic- geometric prints- Dropped waists- Sleeveless shifts- Floor length jersey dresse
LENZING COLOUR FORECAST S/S 2013
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LENZING COLOUR FORECAST S/S 2013
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PRINTS
Power shoulder poloTrapeze roll neckBuffaloPeasant gauchoModernist shift
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Power-shoulder poloExaggerated shoulderline | Taper to narrow hem | mid-thigh
Trapeze roll neckSwing hem to waist | rounded shoulder | bracelet-length sleeve |soft neck
BuffaloDropped yoke | ankle length | baggy
Peasant gauchoLow slung | gathered | wide leg
Modernist shift60s-inspired| body-skimming | undulating hem
SILHOUETTES
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