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Komlimobile is a leading mobile advertising network and a division of
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Mobile Ads are calling
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Leading Global mobile advertising network
7 billion impressions per month globally
Quality traffic – on mobile web and apps
Self service mobile ad market place with analytics
Advance and Intuitive targeting capability insuring reach to the right TG for your Product and Services
About Komli Mobile
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Ad network
Premium websites
Facebook relationship
Search Engine Marketing
Mobile
Video
About Komli Media
Exclusive sales relationships with several niche websites across genres like music, parenting, etc.
Recent acquisition of the Zestadz mobile advtg. platform has allowed us to bring WAP advertising to advertisers
We continue to be a leading ad network working with over 100 advertisers across performance and brand campaigns
Sales partner to facebook India, exclusively selling premium inventory. We partner with facebook and advertisers closely to help brands manage their social media strategy & advtg.
Exclusive partnership with one of the best-in-class search management tools. This has allowed us to work closely with leading ecommerce players to optimize and manage their SEM campaigns
A recent strategic partnership with Jivox completes our digital media offerings with specialized Video capabilities
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India
North America
UK
SEA
Australia
Today our team is 224 strong across 12 offices in North America, UK, India, SEA and Australia
Komli Media Reach
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Ad Impressions Per Month 7 Billion
Traffic from Smartphone 65 %
Site Genre Targeting Includes Search, content, apps, news, travel, chat etc.
Komli Mobile Ad Network
Quality traffic users on Feature phones & Smartphones, (iPhone and Android)
Komli Mobile at Global Level
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Capabilities
• Handset Model .
• Telco operators.
• Operating System.
• Site Genre (entertainment / business finance / Download etc
• In Game (Android and I phone)
• City Targeting (USA, Canada & India for now).
Targeting on Komli Mobile Platform
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Click to Download
Click to Wap
Click to Lead
Click to Call
1.Java 2.Android 3.I phone
Form based with 3 – 4
field
Click to Video
Campaign Formats
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Top Countries at Komli Mobile
Top Device at Komli Mobile
Traffic on Komli Mobile Network
37%
26%
15%
5%
3% 3%
2% 2% 2%
1%
1%
1%
1% 1%
Country-Wise Traffic Per Day USA India Indonesia Mexico Brazil
Germany UK Netherlands Vietnam France
Italy Saudi Arabia Canada South Africa
29%
20% 16%
12%
5%
5% 5%
4% 3%
1%
Device-Wise Traffic per day
Nokia Apple Samsung RIM LG MAUI HTC Sony Ericsson Motorola Micromax
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Pixel Tracking
Real-time Analytics and Dashboards
Download Tracking
Reporting API
Automated Reports via Email Alerts
Tracking Capabilities
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World Class Real time Analytics system that delivers key data that could be used in significant performance enhancement to the campaign
Analytics
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• Banner Specification: 320*52 pixels 300*50 Pixels 216*36 Pixels 168*28 Pixels 120*20 Pixels • File formats: GIF, JPG, JPEG and PNG • Animated or Static banner weight should be under 10KB
• Text Ads specification is: Text ads should be max up to 35 characters
Creative Specifications
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Ad unit on Phone Browser
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Our Mobile Video technology is powered by Jivox (Exclusive to Komli) Following ad formats can be served on mobile phones • In App ads - Banners + Plain Video • Pre App ads - Banner + Plain Video • In App ads - Banners + Interactive Video • Pre App ads - Banner + Interactive Video • In Browser ads - Interactive Video (WAP Sites)
Phones supporting Banner + Plain Video • Nokia XpressMusic • Nokia Navigator • 6720 classic • E5x, E6x, E7x, E90 • N7x, N8x, N9x • Blackberry
Phones supporting Banner + Interactive Ads • iPhone • iPad •iPod • Android
Komli Mobile Video
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Rates
CPC $0.05 per click all Countries (RON), For each
country rate get differ
CPL $1 Per Lead for minimum 3 fields
(product sampling, financial lead etc. )
CPD $1 (USD) for free App or 30% from the Paid
Apps cost
Video Ad $3 CPM
Here’s what it costs
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Goal:
To increase the number of unique users, raise awareness and increase
subscriptions for Yahoo! India.
Solution:
Two different campaigns for different applications were designed and
progressed with multiple creative to attract more number of users. Creatives
were refreshed every fortnight. The campaign was targeted on a mix of On
Deck and Off Deck premium inventory of users.
Click-to–Subscribe feature was used, where users who click on the ad could
subscribe to the product at a single click.
Case Study - Yahoo Mobile Brand Promotion
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Yahoo Mobile Brand Promotion
Results: The campaign lasted for 4 weeks and Advertiser was happy to witness 1,200,000 clicks during the period. Subsequently, the campaign was run on more than 200 million impressions with a CTR of about 0.60%. Given the highly targeted users, the advertisers were able to achieve an excellent conversion ratio and met their CPA objectives.
Performance Statistics
Campaigns Impressions Clicks CTR
Campaign 1 101,874,197 702,931 0.69%
Campaign 2 98,616,451 502,944 0.51%
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Case Study - Bluestream Mobile Content Subscriptions
Goal:
Bluestream Mobile worked directly with ZestADZ to improve their
downloads and increase subscriptions to content downloads. The
campaign was targeted for users in South Africa, Australia, Denmark and a
few other countries in Western Europe.
Solution:
ZestADZ worked closely with the customer to create campaign creatives
and launched the campaign on already popular subscription based sites
and social networks. The campaign was refreshed frequently. The landing
pages were designed to highlight latest content that was in high demand so
that the users can click to subscribe and purchase.
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Bluestream Mobile Content Subscriptions
Results: ZestADZ was able to drive more than 3,000 unique visitors each day for a
period of one month for the campaign. These users were a targeted
segment that lead to a high subscription of the marketed product. The
advertiser met ROI objectives well below the set target. ZestADZ delivered
the results with less CPA than advertisers targeted CPA.
Performance Statistics
Impressions Clicks CTR
27,854,083 80,776 0.29%
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Case Study - Google Product Promotion
Goal:
Google to promote their multiple mobile products, increase the number of
downloads and raise awareness among the targeted audience.
Solution:
As the campaign was about promoting multiple product, multiple campaigns
were created for each product for the targeted countries – UK, France, Italy
and Spain. Premium on-deck and off-deck inventory was allocated for this
campaign and the traffic was refreshed every fortnight to sustain the
performance of the campaign.
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Results: ZestADZ was able to derive the following traffic
and CTR for the countries mentioned. The
campaign was real successful and met the
campaign objectives with good ROI .
Google Map Promotion
Performance Statistics
Campaigns Impressions Clicks CTR
UK 9,536,084 33,376 0.35%
Italy 2,435,712 13,883 0.57%
France 5,933,494 18,393 0.31%
Spain 9,925,056 24,812 0.25%
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Case Study - Brand Promotion of DirecTV
Goal:
To create the brand promotion of the product and increase the user base.
The campaign was targeted for users in US.
Solution:
As it was a brand promotion, ZestADZ launched the campaign on the
popular mobile content channels like TV, Entertainment and Music sites to
attract the prospect users thereby increasing the inquiry of the product. By
doing this, ZestADZ helps the Advertiser to promote their product and
maintain good CPA as their ads has been targeted only on the relevant
channels.
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Results: The campaign duration was 20 days and the
subscriptions happened with better conversions.
Brand Promotion of DirecTV
Performance Statistics
Impressions Clicks Calls
18,244,443 292,500 11,700
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Case Study - MakeMyTrip Promotion
Goal: To increase the number of subscriptions and raise awareness about MakeMyTrip.
Solution: ZestADZ worked closely with the client for designing the mobile landing page with the subscription form. Campaign was initiated and progressed with multiple creative to attract more number of prospect users. The creatives were published on the top subscription sites on a mix of On Deck and Off Deck premium inventory. Users who click the ad will be redirected to the WAP landing page where they can view different holiday packages and subscribe to it.
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MakeMyTrip Promotion
Results: ZestADZ was able to drive more than 11,000 visitors each day for a period of one month for the campaign. Average of 12% users subscribe for the services. The advertiser met ROI objectives well below the set target. The campaign duration was 20 days and The campaign was real successful and met the objectives of the client requirement
Performance Statistics
Campaigns Impressions Clicks Leads
Click to Form 98,616,451 502,944 10058
Click to Call 101,874,197 702,931 6818
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Komli Mobile Landing page builder creates click to call, click to capture and
mobile WAP sites formatted across device resolutions
Landing Page - Builder
• Upload images
• Customize layout and text
• Customize background and font colors
• Multiple wizard templates
• Click to call
• Click to capture (email, mobile number)
• WAP site (multiple image upload)
Mumbai | Bangalore | Chennai | Des Moines | Hong Kong | London | Manila | Melbourne | New Delhi |
New York | Redwood City | Singapore | Sydney | Toronto
Web: www.komlimobile.com | Tel: +1 646 546 5442
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