KC! Social Media & Your Next Opportunity

Using Social Media

to Find Your Next

Opportunity

Business Brains with Creative SoulKlingaman Creat!ve

Who Am I ?

@KathyKlingaman

http://www.linkedin.com/in/KathyKlingaman

http://www.google.com/profiles/KathyKlingaman

http://www.facebook.com/KathyKlingaman

Business Brains with Creative SoulKlingaman Creat!ve

What is SMMOC?

• Social Media Mastermind Orange County

• Facilitated discussion group with some of

the areas leading experts

• Opportunity to learn & share

• Takes online relationships offline

Business Brains with Creative SoulKlingaman Creat!ve

What is Social Media?

• Social media is a term used to describe the type of

media that is based on conversation and interaction

between people online. Where media means digital

words, sounds & pictures which are typically shared

via the internet and the value can be cultural, societal

or even financial.

• Social media is media designed to be disseminated

through social interaction, created using highly

accessible and scalable publishing techniques.

• A category of sites that is based on user

participation and user-generated content.

Business Brains with Creative SoulKlingaman Creat!ve

Social Media is...

• Highly Targeted

• Immediate (Real Time)

• Cost effective

• Viral

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Social Marketing can help you...

• Establish a powerful online reputation,

brand presence

• Create, build & develop relationships with

potential clients

• Be present & available where your target

audience is spending time online

Business Brains with Creative SoulKlingaman Creat!ve

Conversationnot

Broadcasting

Business Brains with Creative SoulKlingaman Creat!ve

Visibility =

Opportunity

Business Brains with Creative SoulKlingaman Creat!ve

He who fails to plan,

plans to fail.– Proverb

Business Brains with Creative SoulKlingaman Creat!ve

Plot Your Course

• Goals

• Strategy

• Tactics

Business Brains with Creative SoulKlingaman Creat!ve

What is Branding?

Business Brains with Creative SoulKlingaman Creat!ve

Hub & Outposts

Online Hub

Business Brains with Creative SoulKlingaman Creat!ve

Consistent brandingTwitter Facebook LinkedIn YouTube

Email simon@mainwaringcreative.comBlog www.simonmainwaring.com/blogTwitter @simonmainwaringFacebook www.facebook.com/simonmainwaringLinkedIn www.linkedin.com/in/simonmainwaringYouTube www.youtube.com/user/mainwaringTV

Business Brains with Creative SoulKlingaman Creat!ve

Consistent branding

Business Brains with Creative SoulKlingaman Creat!ve

Business Brains with Creative SoulKlingaman Creat!ve

Your Blog

• Demonstrate your knowledge

• Establish yourself as an expert

• Centralized presence on the internet

Business Brains with Creative SoulKlingaman Creat!ve

Social Media for SEO

Cycle of howsocial supports SEO

Sustainablestream of users discover siteorganically

Site gainsauthorityin the engines

Reputaionis reinforced as referential, authoritative brand for the niche

Site receivesdigital PR from nicheas by-productof community

Content gets editorial shares links

Site gainssubscribers

Thriving communitysupporting sitegrows

Start:

Quality content gets published

Source: Adam SingerThe Future Buzz

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LinkedIn

• Introductions

• Recommendations

• Answers

• Groups

• Applications

• Companies

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Introductions

• Locate the profile of the person you would like

to be introduced to, then, in the upper right

corner select “Forward this Profile.”

•Send a message to a connection you have in

common (automatically launched) asking for

introduction, and copy yourself on the request.

•Communicate how you want to be introduced.

What is the purpose? What value do you bring

the the person you want to meet?

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Recommenations

• Make each request personal

• Don’t use the standard message, thank them

in advance

• Update them where you are and why you are

asking. List achievements you are proud of that

they can validate.

• After receiving the recommendation thank

them and offer to do the same for them

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Answers

• LinkedIn gives those whose answers are

chosen as “best” the expert “Star”

• It is possible to find business on Answers

board

• Answers show your expertise to 40 million

users

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Groups

• Collections of people with a common interest

who belong to a joint community

• Gives more opportunities to interact and

network with like-minded people

• Discussion boards - people active on

discussion boards are one step ahead of those

who are not

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Applications

• Reading list by Amazon

• My Travel

• Twitter

• WordPress blog

• SlideShare or Portfolio Display

• Events, Polls and several others

Business Brains with Creative SoulKlingaman Creat!ve

Business Brains with Creative SoulKlingaman Creat!ve

Business Brains with Creative SoulKlingaman Creat!ve

Business Brains with Creative SoulKlingaman Creat!ve

LinkedIn Companies

• Search for a company by name

• Look at the New Hires

• See where the new hire came from

• That new hire may have created a vacancy

Business Brains with Creative SoulKlingaman Creat!ve

Business Brains with Creative SoulKlingaman Creat!ve

Thank You

– Kathy Klingaman